1. Promotion is one of the functions of marketing, but it is often not the most important function.
Promotion is only a step or an activity in the marketing process, and it is not the most important part of the whole marketing activity. When enterprises are faced with huge sales pressure, many people will put promotion in a very important position. However, if careful market research, scientific market segmentation, targeted market selection, product design according to customers' requirements, price determination according to customers' acceptable price level, and distribution network construction according to customers' most convenient purchase requirements, customers may be crowded. In contrast, will anyone regard promotion or sales as so important? Of course not.
2. Promotion is the tip of the iceberg of marketing.
The purpose of promotion is to realize the sale of goods as much as possible, and the purpose of marketing is of course the same, so the foothold of the two is the same. The goal of marketing is to sell as many products as possible. If marketing is compared to an iceberg, promotion is the top of the iceberg. The highest point of marketing this iceberg is to sell as many products as possible, but this iceberg melts easily. If it is not done well, the top of the mountain will not be so high, and the purpose of promotion will not be achieved. Therefore, we must do every job of marketing in a down-to-earth manner in order to achieve the promotion goal, otherwise the promotion goal cannot be achieved, or it can only be an armchair strategist.
The goal of marketing is to make promotion redundant.
Mr. Drucker, a famous management master, said: "The goal of marketing is to make promotion redundant."
In other words, if we can attach importance to marketing work and do a good job in marketing management scientifically, we can make our sales pressure less and less. However, it can't become zero, because the first step in the marketing process is marketing research. Through marketing research, we can figure out what to do. Therefore, marketing is actually based on the speculation of the current environment on the future market environment, and based on the speculation of the future environment, marketing objectives are formulated and marketing plans are constructed, and the implementation of marketing plans is carried out in the future environment. The forecast can't be 100% correct, so the final promotion in the marketing process can't be without pressure.
Of course, the more effective the work ahead, the less pressure. Therefore, we should pay attention to the integrity and coordination of marketing work. Strategically, we should despise sales promotion, while tactically, we should attach importance to sales promotion. In other words, from a strategic point of view, promotion is not the most important, and must be considered from the perspective of the whole process. Only in this way can we get out of the predicament caused by focusing only on promotion.
How can we learn marketing well? 1, find a suitable target customer base, 2, optimize the selection of exhibition, direct marketing, advertising (TV, newspapers, magazines, internet, outdoor) marketing methods. I hope it helps you.
I think you should do the sales environment first, and then read books, marketing principles, marketing in kotler.
To come up with new methods in combination with reality, there are many new methods in books, but they can't be realized in practice, and ideas must be printed in the heart and combined with reality can be useful. In fact, there is no shortcut, just boring, thinking and doing. If you want to succeed, you have to make some efforts, personal opinions and personal experience. I hope I can help you.
How does a 22-year-old woman cultivate her temperament? A person's temperament refers to the external embodiment of a person's inner cultivation or accomplishment. Temperament is an unconscious exposure of the heart, not just superficial kung fu. If there is no ink on the chest, then no matter how gorgeous the clothes are, this person has no temperament at all, just giving others a superficial feeling. Therefore, if you want to improve your temperament and achieve outstanding temperament, you should not only dress appropriately and speak appropriately, but also constantly improve your knowledge, moral cultivation and enrich yourself.
What should smart home agent franchisees do to do well in marketing? According to the current Zhuoju smart home marketing, it is mainly divided into technical type and functional type; Technology promotion is mainly aimed at partners, such as local system integrators; In front-line marketing, this method is relatively rare, and its main application is function promotion, which is related to decoration companies, designers, real estate companies and owners. Then, the familiarity with the products you handle determines the success of your sales.
Sales should be comprehensive, many employees often only do one-sided work, only looking for decoration companies for decoration companies, while ignoring other industries and channels; There are many customers and many derivative factions. Our end customer is the owner, and the owner needs to accept smart home, so there are many industries related to the owner's decoration. Construction workers, designers, material suppliers, household goods, household appliances, etc. Every industry that can be related to the owner is the goal we need to market, comprehensively promote each derivative industry and establish various cooperative relationships with it; This may not be successful, but it ensures the improvement of the probability of success. Therefore, multi-directional and multi-level marketing promotion is the only way to do a good job in the smart home market.
How can we do a good job in market expansion? First, make a field trip, analyze the market, and make quotes according to market changes. Mainly to observe the market, because the market is changeable, so people who do the market need to be flexible.
How can we do marketing and maintenance well? As an important marketing function, the focus of traditional market maintenance has been paid special attention by manufacturers, which is an important guarantee for enterprises to standardize market order and realize marketing strategy. However, for a long time, the market maintenance work has been confined to a narrow scope, unable to make greater contributions to the development and growth of the market. As far as the current market maintenance work is concerned, its focus is to maintain market order, standardize dealers' behavior, crack down on behaviors that disrupt normal market order, and ensure the normal operation of manufacturers' products, brands, prices, channels and regional management. Therefore, in practical work, it shows the following characteristics: 1, paying more attention to punishment than prevention. For a long time, market maintenance has always been an important responsibility of business personnel. Therefore, business personnel spend a lot of time and energy patrolling the market and checking the implementation of various policies and schemes of manufacturers, and the management in terms of price, goods smuggling and terminal display is very strict. For fear of disturbing the market order in this area. And once it appears, it is also merciless, and the punishment is rapid and rigid. In sharp contrast, there is no timely and accurate understanding of dealer information, competitor information and consumer information. Therefore, the response to the market is always slow, and it is impossible to predict changes, let alone prevent possible situations. In most cases, it is in a state of "mending after the sheep is dead". 2. Pay more attention to monitoring than culture. In most cases, business people generally take it for granted that they are the managers of the market. At the same time, due to distrust of the ability of dealers, retailers and their teams, very strict monitoring measures are generally taken. From the implementation of marketing policies, to the implementation of specific activities, and then to the maintenance of terminal image, strict monitoring means and measures are taken to deal with problems in time. However, the business personnel neglected the training of the dealer's ability, which led to the dealer's long-term dependence on the manufacturer. Dealers complain, and business people are overwhelmed.
For a person with a relatively stable weight. How can I lose weight? First, control food intake.
Cucumber egg: an egg in the morning, a cucumber at noon and a cucumber at night. During the period, you can drink pure milk and eat some beef and chicken. Eating only cucumber and eggs is the fastest, alternating between two days, eating normally on the first day and eating only whole wheat bread on the second day (tea and coffee are normal). Remember not to eat high-calorie and high-fat foods, but to eat more fruits and vegetables. One day to ensure nutrition, one day to burn fat, so two days alternate, do more exercise, do not have pressure. Weight loss is mainly dinner, especially don't eat supper, don't eat too much dinner.
Second, understand the dietary taboos
Eat less foods containing too much fat, such as peanuts, walnuts, sesame seeds and various animal oils, and control butter and fried foods. Non-staple food can use lean meat, fish, eggs, bean products and vegetables and fruits with low sugar content, and drink plenty of water.
At the same time, weight loss methods should be based on aerobic exercise to reduce diet health, such as jogging, mountain climbing, ball games, swimming and so on. Usually this kind of exercise speeds up the heartbeat and improves the metabolic rate of the human body. As long as you keep exercising twice a day, you will have a good weight loss effect.
How can we do marketing and maintenance well? As an important marketing function, the focus of traditional market maintenance has been paid special attention by manufacturers, which is an important guarantee for enterprises to standardize market order and realize marketing strategy. However, for a long time, the market maintenance work has been confined to a narrow scope, unable to make greater contributions to the development and growth of the market. As far as the current market maintenance work is concerned, its focus is to maintain market order, standardize dealers' behavior, crack down on behaviors that disrupt normal market order, and ensure the normal operation of manufacturers' products, brands, prices, channels and regional management. Therefore, in practical work, it shows the following characteristics: 1, paying more attention to punishment than prevention. For a long time, market maintenance has always been an important responsibility of business personnel. Therefore, business personnel spend a lot of time and energy patrolling the market and checking the implementation of various policies and schemes of manufacturers, and the management in terms of price, goods smuggling and terminal display is very strict. For fear of disturbing the market order in this area. And once it appears, it is also merciless, and the punishment is rapid and rigid. In sharp contrast, there is no timely and accurate understanding of dealer information, competitor information and consumer information. Therefore, the response to the market is always slow, and it is impossible to predict changes, let alone prevent possible situations. In most cases, it is in a state of "mending after the sheep is dead". 2. Pay more attention to monitoring than culture. In most cases, business people generally take it for granted that they are the managers of the market. At the same time, due to distrust of the ability of dealers, retailers and their teams, very strict monitoring measures are generally taken. From the implementation of marketing policies, to the implementation of specific activities, and then to the maintenance of terminal image, strict monitoring means and measures are taken to deal with problems in time. However, the business personnel neglected the training of the dealer's ability, which led to the dealer's long-term dependence on the manufacturer. Dealers complain, and business people are overwhelmed.
What is a good wife for an introverted and filial man? A man's taste lies in choosing his wife, and what kind of wife he chooses is equal to what kind of life he chooses. As the saying goes, men are afraid of entering the wrong line, and women are afraid of marrying the wrong person. So are men. Hong Yingming, who wrote Caigen Tan, once said, "A fierce wife is really deaf!" Strong demons don't last as long as weak ones, and so does marriage. What do we have to live this life? What we really need is a good attitude and a leisurely mood. Only people with harmonious families and healthy mentality can have leisure conditions. For example, marrying a good woman can give men a leisurely mood. 1, the most important quality of a woman should be kindness, and all virtues are filial first. I wonder, how many men with bad karma are suffering from the splint between their daughter-in-law and their biological mothers? If I were a man, if the girl who was going to be my daughter-in-law dared to ask me, "Your mother and I fell into the river, who would you save first?" I will definitely send her away. Not a person at all! 2, virtuous, this is the eternal female virtue. 3. Knowing books and manners is the requirement for women to keep pace with the times in the new era. Women's temperament and upbringing are the inspiration to enrich their hearts, and also the place to really distance themselves from others. 4, thoughtful and tasteful. Thinking made her disdain to interfere in other people's gossip. He has always been an insulator. Good taste enables her to express her manners in a clever way. 5, sensible. The most important thing for a man is dignity. She can attack me at home, but she can't satirize or ridicule me in public. A woman who doesn't know how to protect her husband's dignity doesn't matter. 6. Complete trust and relative freedom. In fact, it is human instinct to like the new and hate the old. No one can guarantee that he will only have a crush on one person in his life. Advise all women who are going to get married in the world to study medical psychology attentively, fully understand her husband's hobby of staring at pictorial and beautiful women on the web, and don't be picky because of these subconscious behaviors. Otherwise, it will push the marriage to death. He wanted to be alone for a while without asking questions, so he took a cup of tea and closed the door gently. 7. Have a stable income. Only women who don't depend on men can have independent self-esteem. 8. There is not much material desire. This is very important! From frugality to luxury since ancient times. I can't stand that my wife can't walk when she sees anything. It's not that I'm poor and don't like her! Besides, her complacent and optimistic nature enabled her to continue her youth. Excessive vanity often makes men who are not "rich" nervous and even at a loss. My daughter-in-law should be a BMW and can ride a bike; Those who live in five-star hotels don't dislike camping tents. Only by eating hard can you become a master. 9. Reject luxury and don't be too enthusiastic about the opposite sex. She has a good habit of living, smoking and drinking all night will not happen to her, and he will not kill time in bars and nightclubs. She knows that her value is not to please the opposite sex, so she won't take the initiative to talk to other men. It's Chun Xue. 10, innocence is a little childlike. If a man really likes a woman, he should take care of her innocence to the greatest extent. A woman who has not lost her innocence can make her long and boring eyes enjoy it relatively. 1 1, like reading and music. Like reading is not reading colorful fashion magazines, and like music is not a pop ditty that you forget after listening to it. Classic books and music can make years and life trivial and can't leave a mark on her mind. 12, with strong working ability and skills. Women at work obviously have no time to focus on ghosts. Having a skill will make her enjoy herself and control her emotions well. 13 Of course, you must not be ugly or beautiful. It should be the kind that looks pleasing to the eye. 14, healthy, know the way of keeping in good health and basic medical knowledge. 15, and one more thing is very heavy. Marriage is a colorful, interesting and dynamic world. It is hard to imagine that a woman who is not romantic and interesting is a good wife. The above 15 standard should be complete. With such a woman, even if the sun and the moon are cold and the mountains and rivers are exhausted, the light of marriage can still burn warmly at the beginning of memory, in any visible and invisible corner ... indeed. ...