Lincoln was founded in 19 17 by Henry Martin leland, who was also the founder of Cadillac. However, due to operational problems, Cadillac was merged into General Motors on 1909, and Lincoln Motor was later merged into Ford Motor Company. Today, Lincoln still belongs to Ford and is positioned as a luxury brand that conforms to cars.
Lincoln Motor is named after American President abraham lincoln. The reason why the brand can be named after this great man is because Leland established an aircraft engine factory after the outbreak of World War I; He made outstanding contributions to the First World War. Leland admired Lincoln very much and voted for his election, so he chose this name as the brand name.
The last chapter
Henry Ford of Henry Martin Leland is the second founder of Ford Motor Company. Due to its great brand influence in the North American market, Ford Motor Company is also one of the earliest pioneers in the automotive industry to study new energy vehicles (in cooperation with Edison). The different vision of strategic development determines that Ford is not interested in Leland's company. Henry Ford only bought Lincoln under the persuasion of Ai Desai (Ford's son), and Leland only served as the vice president. However, the two sides had a conflict of opinion on the business model, so Leland's family was expelled from Ford, and the only thing Leland had for the rest of his life: an argument with Ford, which was Lincoln's history.
Lincoln's masterpiece-extended car
Lincoln sedan has been recognized as the presidential car of the White House since 1939, and its model is characterized by lengthening and then lengthening the car. Lengthening Lincoln's limousine (lengthening downtown Lincoln) is also common in China. Most of these cars are not imported to China for sale in a real TO-C way, and few users actually use these extended cars. In the early days, most of the extended concierge cars were scrapped overseas, even the modified cars cut and welded by ordinary Lincoln city. Because the control of vehicles was not very strict in the early days, these vehicles can still be used in a small area.
The main applicable scenes of Lincoln extended car are opening ceremony, wedding celebration, parade advertisement and so on. Among them, the wedding field is used more. Therefore, Lincoln car was once highly praised by the people, and even recognized as the most luxurious model and brand in China. However, with the emergence of automobile inspection and the gradual improvement of law enforcement, these old, quasi-scrapped extended cars or scrapped modified cars have gradually withdrawn from the historical stage, and the enthusiasm of other car companies for the research and development of extended concierge cars has gradually faded, such as Harvard School, Ruicheng extended model and Borui extended model, which are no longer produced.
Lincoln imported cars-positioning is generally embarrassing
Lincoln MKC Lincoln Continental Lincoln Navigator Lincoln Navigator In addition to the navigator, the other three models can be said to be far behind the American competing Cadillac of the same level. For example, MKZ and Lincoln Continental both use low-end platforms with horizontal front wheels. It is well known that front-wheel drive is the driving mode with the lowest control limit and driving experience level. At the same level, American GM and German Mercedes-Benz BMW mostly use rear-wheel drive or four-wheel drive, and their driving quality is quite different from Lincoln's two cars. Fortunately, the price of Lincoln MKZ is a bit low, so only this car still has a certain market space.
The comprehensive quality of Lincoln Flyer is not low, but because there are too many strong competing products of 600,000 class, the number of four-wheel drive SUVs with ordinary load-bearing body structure is also very small. Most car enthusiasts' impressions of American luxury SUVs are stuck in the navigator or Saboban, that is, full-size, non-loaded body, four-wheel drive, super-large displacement, effortless acceleration and rich sound lines. These cars are representatives of American luxury SUVs, but Saboban, Cadillac Escalade and GMC-YUKON are more famous in the same class, so the number of pilots is not high.
Summary: Lincoln is a luxury brand in the United States, but it is only a second-tier luxury brand in China. The reason of low positioning naturally lies in its unreasonable product positioning. If MKZ and Lincoln Continental can upgrade rear-wheel drive, Ford and GM can join hands, which may be even with Mercedes-Benz BMW. The technical reserves of these two companies are not lost to most European cars. However, in Trump's NC decision, even if the staffing of German cars and Japanese cars has collapsed, American cars are in jeopardy.