1 Matter determines consciousness, and consciousness has a dynamic effect on matter. Strengthening the development of rural consumer market can strengthen propaganda work, improve farmers' rational consumption consciousness and enhance their dynamic role in material, that is, promote rural economic and social construction. Practice determines that understanding practice is the purpose and destination of understanding. Vigorously developing rural consumption construction is conducive to correctly understanding reform and guiding practice. The reform has made the construction of rural consumer market smoother. 3. Development is universal development, and quantitative change is the unity of quantitative change and qualitative change. Quantitative change is a necessary prerequisite for qualitative change. In the construction of developing rural market, we should start with small things, improve rural infrastructure and improve the preferential conditions for rural consumption. It is the inevitable result of quantitative change and qualitative change to a certain extent, which will inevitably lead to qualitative change and fully develop the rural consumer market. Contradiction is a universal contradiction, that is, the unity of opposites, and the development of rural consumer market and the support of national policies are also a pair of contradictions. When dealing with this contradiction, we should adhere to the unity of the two-point theory and the key theory, and grasp the main contradiction, that is, the government should strengthen the guidance of reasonable and moderate consumption, introduce the goods that rural people like, increase the development efforts, and promote the resolution of contradictions. The essence of dialectical negation is sublation and elimination. In the process of market construction, it is more conducive to the smooth development of the market to strengthen innovation, innovation and innovation and adopt practices suitable for the current situation. 6. People are the creators of history. Facing the problem of opening up the rural market, we should adhere to the people-oriented thinking and earnestly safeguard the fundamental interests of farmers from economic fluctuations.