First, the process of entering Tmall
1. Before check-in: data preparation
Business license, general taxpayer qualification, trademark certificate, power of attorney, copy of legal representative's ID card, category industry qualification, etc.
2. Sufficient preparation of materials: Submit the application for residence in official website, a Tmall merchant (about 2 hours).
Select store type/brand/category-fill in brand information-fill in enterprise information-store name-submit for approval.
3. Tmall review (about 7 working days)
Tmall's review process is: brand evaluation-preliminary qualification review-qualification review-successful application.
4. Improve the store information and launch the store online (about 1 day)
Activate the merchant account and log in-complete the relevant tasks before opening the store-lock the deposit/pay the annual fee.
Second, there are two fees for entering Tmall.
1, Part I (to be paid when the store is activated):
Margin: The margin fee depends on the status of the store and trademark, and is generally around 50,000-150,000. If one day the merchant withdraws from Tmall, the deposit can be refunded.
Annual fee for software service: The fee is determined according to the occupancy category, which is generally divided into two grades: 30,000 yuan and 60,000 yuan. Tmall will refund 50% or 100% of the annual fee according to the scalar sales of the store every year.
2. The second part (deducted from each sales):
Software service fee, also known as "commission", is the commission that Tmall deducts from each transaction amount in the store according to the business category of the merchant. Most categories are around 3%-5%, and this fee will not be refunded.
Third, take more measures to benefit enterprises.
Since 2020, Tmall has started a drastic revision and upgrade, and this year is even worse.
At the beginning of March, it is planned to open the temporary deposit limit for high-quality Tmall merchants to support merchants to supplement the daily operation of the store and other capital needs.
Online authorization was launched in March to improve the efficiency of both parties and reduce the waste of social resources.
In April, the brand-free evaluation link of fast track category was opened.
In April, Tmall launched the "trial operation" for the first time, simplifying the entry process and helping enterprises reduce costs and improve efficiency.
The above is the process of Tmall entering the store. What is this? Related content of. In fact, it is not difficult to see that this year's Tmall is gradually lowering the threshold for entry, so that more enterprises can achieve transformation and upgrading. Bian Xiao believes that the extension of the olive branch should be grasped in time, and the future will definitely not follow the path of Tmall. If you have any other questions, please feel free to log in to Intellectual Property for consultation and understanding.
Tmall entry conditions Tmall entry process