The layout of display cabinets is the main content of the layout of business halls. The woven channel of the display cabinet determines the flow direction of customers. No matter how to use vertical cross, diagonal cross, radial, free circulation or direct layout, we should reserve some flexibility for the change of business content, so as to adjust the layout of display cabinets according to needs.
In order to display goods, display cabinets generally do not use irritating colors to avoid usurping the role of the owner. However, the color relationship between commodity display shelf and commodity must take into account the usual color function.
Such as brightly colored goods, the color of the display cabinet should be gray; For light-colored goods, the display cabinet should be dark in color; Dark goods, display cabinets should be light in color. The color of the display case is matched with the color of the goods to set off the background color.
The particularity of commodities mainly lies in whether they can be stacked, hung, vertically placed, horizontally placed, and in bulk. Some commodities are sensitive to temperature and light, and need glass cold storage shelves. Some precious commodities have special requirements for the safety measures of display cabinets, and some products that customers can directly contact should be designed to provide customers with sufficient convenience.
The distance between display cabinets should ensure smooth passenger flow. It is not a problem for a small shop to set up a display cabinet next to the store door. Suitable for large food stores, department stores, clothing stores, etc. The reasonable distance should be calculated according to the size of the store and the volume of the business varieties. Generally speaking, the main channel should be between1.4 ~ 3.5m, and the secondary channel should not be less than 1- 1.
The design of display cabinets should ensure proper area and space for goods to be displayed on shelves, so that goods can be effectively arranged horizontally to show different varieties, and vertically to show different specifications and grades of the same variety. Appropriate space not only provides convenience for the vertical arrangement of goods, but also provides convenience for sales personnel to place goods, put them on shelves and clean them.
Effective commodity display can arouse consumers' desire to buy and urge them to take buying action.
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