1, letter mark
IBM, CNN, HP, HBO, these are the abbreviations of long-name companies. In order to let customers remember only 2-3 words after seeing them, these enterprises realize brand recognition by using acronyms. Therefore, they use letter symbols or letter combination symbols to represent enterprise organizations. Alphabet effectively simplifies the company's brand recognition through the abbreviation of the company's initials.
The design of letterhead also focuses on the choice of font. The choice of font needs to be related to the theme of the enterprise, and it needs to be clearly visible on the business card. In addition, Huachuang Group suggests that some start-up or immature enterprises can add a complete enterprise name under logo to ensure that customers correctly understand your enterprise.
2, text annotation
Similar to the letter logo, the text logo is a font-based design, which only focuses on one enterprise name. Just think about VISA and CocaCola. When a company has a concise and clear name, the effect of text identification is very good. The Google logo is a good example. The name itself is very attractive, and it is unforgettable that combined with powerful typesetting, this logo has created a stronger brand recognition.
In addition, typesetting is as important as letter signs. Because the focus will be on your name, you will need to choose a font or create a font to show the essence of the company's business. For example, fashion brands tend to use clear and elegant fonts and feel high-end, while government agencies almost always stick to traditional "heavier" words and feel safe.
3, pattern logo
A logo is an icon or graphic design. When you think of "logo", you may have such an image: the iconic Apple logo, Twitter bird. Each logo of these companies has symbolic meaning, and each brand is so mature. The real brand logo is just an image. Because of this, this may be a tricky logo type for new companies or users with weak brand awareness.
4. Abstract symbols
You can convey the symbolic meaning of the company through abstract signs without relying on the cultural meaning of specific images. Through color and form, you can define meaning and cultivate emotion for your brand.
5. Mascot
The logo of a mascot is usually colored, sometimes cartoon, and always interesting. This logo is a good way to build your own brand spokesperson and spokesperson. Mascots are just people who represent your company. Think of them as your business ambassadors.
6. Combination logo
It's in the name! A combination logo is a logo composed of a combination of text logo, letter logo and graphic logo, abstract logo or mascot. Pictures and words can be juxtaposed, stacked or integrated to create images.
Because a name is associated with an image, the combined logo is a versatile choice, and the combination of words, images or mascots enhances the brand recognition. With the combination logo, people will also start to associate your name with your picture or mascot! In the future, you may only rely on a logo, and you don't have to include the name of your company. At the same time, because the combination of symbols and words will create different images, these trademarks are usually easier to be used by trademarks than simple graphic marks.
7. signs; emblem
The last major symbol is the badge. The symbol of a badge consists of symbols or icons. These signs usually have an influential traditional appearance. Badges are the first choice for many schools, organizations or government agencies. The automobile industry also likes it. Although they have a classic style, some companies have added traditional logos to modern designs, making these logo designs look more suitable for 2 1 century.