The source of good wine

Guizhou Xianjiu is a Maotai-flavor liquor company jointly invested by China Liquor Development Fund Co., Ltd. and Guizhou Liquor Investment Group, which integrates the research, development, brewing and sales of Khun Sa Maotai-flavor liquor.

Brewing technology of Guizhou Xianjiu

Guizhou Xianjiu insists on inheriting the thousand-year-old traditional liquor culture of China, and its brewing technology still adheres to the ancient method of "12987".

The traditional ancient brewing technology has a long history, which is one of the peaks of China's farming civilization and an important carrier of the craftsman spirit.

High-quality Maotai-flavor wine should be produced in strict accordance with the "12987" Daqu Khun Sa process, that is, one production cycle per year, two feeds, nine stews, eight fermentations and seven distillations. This process is complicated, time-consuming and expensive.

However, it is precisely because Guizhou Xianjiu abides by the ancient brewing technology of "12987" that it can have the typical quality of outstanding sauce flavor, elegant and delicate, long aftertaste and lasting fragrance in an empty cup. ?

Brand support of Guizhou Xianjiu

In terms of brand, Guizhou Xianjiu was blessed by Guizhou Liquor Investment (Liquor Industry) Group, and "Xianjiu" IP was empowered to open the national market layout of "big brand, big strategy and big pattern".

Nowadays, the unique Maotai-flavor liquor culture has become an important support point for high-end Maotai-flavor liquor enterprises to enhance their brand connotation. It is an important engine for the development of high-end maotai-flavor wine to create a unique maotai-flavor wine culture and enhance the brand connotation.

Cultural Connotation of Guizhou Xianjiu

Culture is the soul of the industry, and the unique wine culture makes the brand more recognizable in the market. Wine culture shoulders the heavy responsibility of spreading Chinese Millennium civilization. ?

A bottle of good wine should not be limited to the needs of taste buds, but also have the function of enriching the core of brand spirit.

Guizhou Xianjiu pioneered the concept of golden mean sauce flavor.

Maotai-flavor wine is too spicy. Maotai, as the representative, began to produce a soft sauce flavor, but the soft sauce flavor lost its proper style.

In recent years, people's drinking tastes and consumption habits have quietly changed and gradually developed in the direction of "softness, softness, alcohol and elegance". The call of the consumer market is the mission of Xian Jiu, and the market demand is the goal of Xian Jiu.

Guizhou Xianjiu is determined to innovate on the road of giving brand cultural connotation and spreading brand value. ?

In this case, we boldly innovated and hired a top team of experts in the industry in terms of brand culture. It took nearly a year to develop a new and moderate sauce flavor which is more suitable for the general public in China.

The maotai flavor is moderate, fragrant but not spicy, with outstanding maotai flavor, long aftertaste, sweet and clean. Guizhou Xianjiu has enough quality self-confidence and recognition from consumers.

Guizhou fairy wine was originally sold with the heart of sages.

Guizhou Xianjiu has made great efforts in the inheritance of brand culture, always adhering to two directions:

1, making wine with the heart of sages.

2, adhering to the heart of sages to sell wine.

Guizhou fairy wine sells conscience wine. The initial intention is to let everyone taste the real golden mean sauce and feel the charm of golden mean sauce!

Guizhou Fairy Wine Spreads China Millennium Wine Culture.

China has a long history of wine-making, and liquor runs through the 5,000-year civilization history of China. As a large-scale liquor enterprise, Xianjiu actively spreads China liquor culture and combines liquor with sage culture.