1, ensure the quality of goods and understand the products. For the anchor with cargo, the most important thing is to know his own cargo products, have a certain degree of professionalism, and explain the products in detail, such as composition, performance, materials and so on. So that the audience will trust them more. In terms of product quality, we must also ensure product quality. If consumers receive bad goods, it will also have a great impact on the reputation of the anchor.

2. The master gave a live speech. Professional speech is also very important for the rhythm of the whole live broadcast. The best way to spread speech is to directly hit the pain points of fans, thus improving the transformation ability. The anchor's speech affects the popularity of the whole live broadcast room, and attractive speeches can improve the watching time of fans.

3. Crisis ability. During the live broadcast, all kinds of unexpected situations may happen at any time, and there will be various problems in the comment area. For the live broadcast, it needs strong psychological quality and crisis handling ability to minimize some risks that will affect the live broadcast, which is a very test for the anchor.

4. Create personalized design. Why use live broadcast to create a person? Because personal design can further improve the conversion rate of products and increase the trust of fans, it is suggested that the anchor can create a personal design that conforms to his own personality and matches the fan base, so that vertical live broadcast will be easier to achieve traffic.

5. strain force. As a salesperson, things are different every day. At any time, the sales staff will be required to temporarily adjust the plan without affecting the company's policies and give customers a satisfactory answer. As an anchor with live broadcast, the situation is different every day. At any time, some problems encountered in the live broadcast have to be solved, so this time it is a test of the anchor's personal adaptability.