I. Background of the event

Mid-Autumn Festival is the first sales peak in the second half of the year. We take this opportunity to carry out promotional activities to stimulate consumers, promote sales and strengthen the company's external image.

Second, the theme of the event

"Connect your heart into a family portrait", and you will be happy from the heart. Emphasize the importance of family.

III. Activity Time:-

Fourth, the form of activities.

1, gift 2, prize sale

Verb (abbreviation of verb) activity content

1. Anyone who buys jewelry in our store for over 288 yuan during the activity will get the father's gold ring in the family photo series.

2. Anyone who collects five products of the family portrait gold jewelry series during the activity can get the Mid-Autumn Festival gift and the family portrait jade card.

3. Anyone who spends over 1500 yuan in our store during the activity can get a membership gold card and enjoy preferential treatment.

4. Anyone who buys jewelry in our store during the activity or spends more than 1500 yuan in our store before the collection can participate in the Mid-Autumn Festival lucky draw.

Popularization of intransitive verbs

1, build momentum in advance and do a good job of publicity.

2, newspapers, TV stations, bookstores, publicity color page combination publicity.

3. Store layout should conform to the theme atmosphere.

Seven. Activity budget

Jewelry Mid-Autumn Festival promotion plan should be formulated according to the actual situation, make a good summary afterwards, and prepare for another battle.

The activity content is shopping 100 yuan lucky draw, and the reunion gift is infinite.

From September 9th, 2008, during the activity period of 18, customers can participate in the lucky draw on the spot when they have accumulated over 100 yuan, once for 100 yuan, twice for 200 yuan, and so on. Award setting: family reunion ceremony-sending elders, brothers, sisters, relatives and children; Friends reunion ceremony-farewell to friends, classmates and colleagues;

Teacher reunion ceremony-farewell teacher; Prosperous Mid-Autumn Festival Ceremony ―― Some commemorative gifts.

Activity 2: On September 9th, the member's day,11grand prize will be sent to you.

On September 9 th, the membership day, the points doubled; Lucky draw, the grand prize will be sent out continuously,11/the grand prize will be sent to you; Members can enjoy the exclusive membership price on the member day. Award setting: 1 first prize, multi-functional washing machine with bonus value of 1 1988 yuan; Second prize 10, prize value 1030 yuan. Nokia 3 120 mobile phone; Third prize 100, bonus 346 yuan exquisite computer version of rice cooker.

Activity 3 Thanksgiving Teacher's Day, free membership.

Free membership: From September 9th to September 10, teachers will come to Xinglong Building to apply for a free membership card with valid identification certificates such as teacher's ID card and ID card, and become a full member of Xinglong Building, enjoying the distinguished treatment of members.

The first prize essay reading contest of "Teacher I Love You" in Panjin City: At 9: 30 am on September 10, Xinglong Building held the first prize essay reading contest of "Teacher I Love You" in Panjin City outside the building, and all students in Panjin City can register.

Thanks to the teacher: send the teacher to health: mainly promote nourishing health care, fitness equipment and boutique leather shoes; Send teachers to send fashion: mainly promote digital cameras, digital cameras, mp3 and other digital products; Send the teacher to send the taste: the main push pattern bra underwear, watches, brand-name jewelry; Send beauty cosmetics to teachers: mainly promote silk scarves and cosmetics. During the event, the category marketing activities were colorful, especially buying and delivering.

The fourth activity is to celebrate the first anniversary of housewarming, and home appliances are presented to the audience.

Home appliances can be bought without spending money: when the credit card of a single home appliance is full in 200 yuan, customers can draw lottery tickets 1 piece, draw 2 pieces when the credit card is full 1000 yuan, and draw up to 3 pieces each when the credit card is full 1000 yuan. Award setting: 1 first prize, reward gift certificate XX yuan; 2 second prizes, prize gift certificate 1000 yuan; 5 third prizes, bonus gift certificate 500 yuan; Fourth prize 10, prize gift certificate 200 yuan; 50 fifth prizes, prize gift certificate 100 yuan; 500 commemorative prizes, 10 yuan as a gift certificate. Gift certificates are only available in home appliance stores.

Celebrate housewarming and give back: all customers who bought household appliances a year ago (from September1May-20, XX) will buy this household appliance with their household registration book, and the accumulated purchase amount will reach 1000-3000 yuan, and each person will be given a box of drinks; The cumulative purchase amount reaches 3001-5,000 yuan, and each person will get two boxes of drinks; The cumulative purchase amount reached 5001-8,000 yuan, and each person got three boxes of drinks; The cumulative purchase amount reached 800 1- 10000 yuan, and each person got an induction cooker; The accumulated purchase amount reached 65,438+00,000 yuan, and each person got three boxes of drinks and a +mp3 player.

Mobile phones spread love in Mid-Autumn Festival and send holiday housewarming gifts: September 9-September 18, XX. Customers can buy mobile phones in the telecom department of home appliance stores and participate in the on-site lottery with their credit cards. A credit card can be used for a lucky draw (except for dedicated mobile phones). 2 first prizes, 1 washing machine; 5 second prizes, 1 microwave oven; 8 third prizes, 1 induction cooker; 50 fourth prizes, exquisite moon cakes 1 box; The fifth prize 100, the prize is very cola 1 box.

During the Mid-Autumn Festival, various festivals and promotions are held on all floors.

First, around the concept of Mid-Autumn Festival gifts, fully guide holiday gifts and create sales. Gifts that focus on guiding sales: "Faithful sales of cigarettes and alcohol", "Good Moon Cake in Shengshi", "Good Crab in Shengshi", nourishing health products, gold and silver jewelry, watches, cosmetic gift boxes, luggage, cotton and wool underwear, etc.

Second, around the seasonal characteristics, focus on guiding the new listing of wearing goods;

Three, around the wedding and tourist season, focus on guiding gold and silver jewelry, watches, travel supplies, bedding, underwear, snack food, digital products, etc.