27logo brand introduction. Qiu Jialing and Zhang, two designers born in 1988, met while studying at London University College. The school is located in CurtainRoad in east London, which is full of cutting-edge fashion. After graduation, they decided to commemorate the 27-year-old founding studio, so they named the brand 27CurtainRoad. 27CurtainRoad aims to become the most cost-effective independent designer brand in China. Adhering to the concept that innovative and high-quality design is not expensive, we use advanced fabrics from Japan, Europe and China to create the most unique but practical design, which meets the demand of independent urban women for products with novel design, high quality but moderate price. Facing the independent women who pay attention to quality and love life, art and fashion culture, the brand strives to create a confident, powerful and feminine image.