2009 China Jewelry and Jade Jewelry Guide
1. Strengthen the construction of corporate culture
"Honesty, dedication, efficiency and innovation" is Jin Lan's entrepreneurial spirit, which originates from Jin Lan's unique history and is its most precious wealth. Honesty is the premise and the most basic requirement for every employee; Dedication is the driving force for growth and development; Efficiency means working efficiently, without procrastination or prevarication; Innovation is a higher requirement, not only to complete the established work with good quality and quantity, but also to do pioneering work.
2. Innovation is a family heirloom of Jin Lan.
Without innovation, there would be no Jin Lan. Technological innovation has enabled Jin Lan to continuously improve production efficiency and reduce production costs. After realizing the fixed point, Jin Lan was able to quickly open the market and March into the whole country because it created a number of products that are well-known throughout the country.
Institutional innovation keeps Jinlan alive forever. From collectively owned enterprises to state-owned enterprises and then to private enterprises, institutional innovation based on market changes and national policies has improved the vitality of enterprises and enhanced their competitiveness.
In the face of the global financial crisis, Jin Lan Jewelry has taken the following measures to deal with it calmly:
Brand promotion: In 2009, the company continued to invest nearly100000 yuan to sign a contract with CCTV, becoming the perennial image display and broadcasting unit of CCTV TV drama channel "Golden Strong File" and cctv-3 "Golden Avenue of Stars".
Improve product quality: hire technical experts from coastal industries to guide teaching, conduct on-site production management, keep information flowing with coastal enterprises, and comprehensively improve product quality and technological level.
Product structure adjustment: In early 2009, Jin Lan introduced marketable products such as gold bars, adjusted the distribution structure of gold banks, increased the sales of high value-added products such as jewelry, jade and diamonds, and opened gift cabinets to improve profitability. Shanghai Gold AU T+D agency business has been launched to the society, and its main features are free cash withdrawal, two-way transaction, income amplification, long transaction time, low cost, formal platform and safe funds. Jin Lan jewelry is innovating and advancing.