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Brand development course of Jialishi paint
★ On June+10, 5438, the interior and exterior wall latex paint products of Callisto passed the "China Environmental Label Product Certification" of China Environmental Label Product Certification Committee.

★ In August, Jialishi latex paint was listed as 200 1 recommended product for residential construction by the Ministry of Construction.

★ In September, 8000 tons/year epoxy floor coating production line was put into use. ★ In May, the "Jialishi" brand latex paint for interior and exterior walls was audited by experts and met the standards of GB 18582-200 1, GB/T9756-200 1 and GB/T9755-200 1.

★ 165438+ 10, the company's "national distributor marketing experience exchange meeting" was held in Shanghai, and the grand goal of starting a second business was put forward. ★ On June+10, 5438, Ritz-polyester paint won the "National III Environmental Label Certificate" issued by China Environmental Label Certification Committee.

★ In March, Jialishi was recognized by Guangdong Science and Technology Department as the first batch of "Guangdong Private Technology Enterprises" in 2003.

★ In March, the company hired a number of well-known consulting companies such as first-class human resources consulting companies, marketing management consulting companies, production management consulting companies and brand management communication companies at home and abroad to serve Callisto, which pushed the company's second venture to a craze.

★ From April to June, Jialishi held "Personality Storm" activities in Taiyuan, Dalian, Chengdu, Huizhou and other cities, advocating green home improvement, and established a good reputation among consumers and home improvement companies.

★65438+ passed the ISO 1400 1 environmental management certification on February 4th. ★ In February, Jialishi PU paint series broke through again and won the "China Environmental Protection Product Certification Certificate" issued by the winning bid certification center.

★ In March, we obtained the "Qualification Certificate" from the Painting Professional Committee of Guangdong Coatings Industry Association.

★ In March, it was awarded as a "group member" by Guangdong Quality Inspection Association.

★ In June, the company officially launched the ERP project.

★ In June of 5438+00, it was awarded the title of "China Integrity Enterprise Unit".

★ 10 month, 165438+ won the title of "Excellent Enterprise Unit in China".

★ In February, 65438, it obtained the approval certificate of China Compulsory Product Certification Printing/Molding Mark issued by China National Certification and Accreditation Administration. Obtained the approval certificate of antibacterial mark products in China. In February, the 2005 Pledging Conference was successfully held.

In April, he was awarded AAA credit in China.

In June, it won the honor of honoring contracts and keeping promises.

In July, it won the title of "China Famous Trademark".

In August, it won the title of "2005 China 500 Most Valuable Brands".

In March, he was awarded the honorary certificate of "Top 100 Sales Revenue of Coatings, Ink, Pigment and Similar Products Manufacturing Industry in China".

In February, 65438, it won the title of "National Inspection-free Product". 65438+10.25, the car-free Ziguang Avenue model-CCS three-point and one-line marketing model was officially promoted.

In June, he won the third prize of Shunde Science and Technology.

In July, we joined hands with Degussai, a famous German raw material supplier, to create a home color solution of "My family is my master". 17 10/7 17 advocated the brand values of "being kind to others and living in harmony", held a "car-free environmental protection trip" activity, and took the initiative to assume the social responsibility of energy conservation and emission reduction.

On February 26th, the Group officially signed a contract with the Suqian Municipal Government of Jiangsu Province, investing 2 billion yuan to build an 800-mu production base industrial park.

On April 30th, "Jialishi" was rated as one of the top ten brands in Zhejiang coatings market.

On May 14, Jialishi "Benevolence and Harmony Fund" was established to raise money for Wenchuan earthquake-stricken areas, and personally lived in Mianyang disaster area to donate money and materials.

On July 1 day, Jialishi launched the enterprise standard of clean taste grade of wall coatings, which laid a good foundation for the new national standard of clean taste products.

August1May-August 30th, Gareth, Focus Home, Netease Home and Tianxia Home jointly held the activity of "Guess Olympic Medal to Win Decoration Award". In February, Jialishi Lohas paint became the special paint designated by Guangzhou Xingyi Decoration Company.

15 In March, Gareth was awarded the title of "3. 15 Consumer Protection Credit Brand" by China Consumer Protection Foundation.

On March 14, Gareth held the "Lohas Daren" Home Decoration Culture Festival in Yangquan.

On April 10, Jialishi Paint held the Lohas Home Color Original Competition on the website.

On June 7, the group invested 2 billion yuan to build an 800-mu industrial park in Chongzhou, Sichuan.

On June 25th, in the "Top Ten Selection of China Architectural Coatings in 2008" sponsored by HC Coatings Network, Jialishi won the Top Ten Growing Enterprises Award of China Architectural Coatings in 2008.

On July 10, Jialishi Company signed an endorsement contract with Hundred Flowers Award and China Watch Award winner Li Bingbing. Li Bingbing officially became the brand spokesperson of Gareth, whose products include paint decoration and all-purpose adhesive under Gareth.

On July 16, the activity "Be kind to your family and start with a smile" was held.

On August 26th, Jialishi Coatings entered the "Government Procurement List of Environmental Label Products".

On September 1 day, the official store of Jialishi Taobao was grandly opened in Taobao Mall.

On September 16, 2009, the strategy of long-distance talent training was officially launched, which opened another prelude to the talent training of Jialishi.

10On June 5438+03, the activity of "Watching gareth's Paint Advertisements and Showing Lohas Gifts in Li Bingbing" was fully launched.

165438+1October14th, the website of carles was successfully revised, showing the dignity of carles with a brand-new image.

In February, 65438, Jialishi Coatings was awarded the honorary title of "China Coatings Industry 10 Top Enterprise" by China High-tech Building Materials Industrialization Committee. On October 5th, 65438/kloc-0, Gareth Coatings won "Consumer's Favorite Brand" and "Minimum Carbon Environmental Contribution Award". Zhang, general manager of Christie's Coatings, was awarded "Outstanding Person of the Year".

65438+ 10 13, a large-scale public welfare activity of "Lohas Tree Planting, Low Carbon Life" was launched in Sheraton Shunde Hotel. Carles spokesperson Li Bingbing, chairman and president Wang Manhao and general manager Zhang attended the launching ceremony. 14, the Ritz-20 10 National Dealer Conference was held in Shunde Xianquan Hotel.

On March 26th, the groundbreaking ceremony of Chongzhou Industrial Park was held ceremoniously, which was another big deal after signing Suqian at the beginning of the year and investing heavily in the construction of Suqian production base.

On April 17, Jialishi Coatings Taobao Mall held a "Yushu Charity Sale", and all the proceeds from all products sold in the online store will be donated to the China Red Cross Qinghai Yushu Earthquake Relief Special Fund.

On May 20th, the online prize-winning activity of "Looking for the Low-carbon Star of Jialishi Paint to Win the Air Conditioning Expo" in the second season of Jialishi Paint was launched.

On June 23rd, Gareth Paint was awarded the title of "Top Ten Home Wood Paint Brands in 2009".

On July 2nd, Jialishi Coatings was awarded "China Environmental Label Product Certification" by the Ministry of Environmental Protection.

On August 25th, Jialishi Lacquer launched the tree planting integrity activity in Ordos at the beginning of the year. Every barrel sold by national specialty stores is equivalent to donating a tree and planting "Jialishi Lacquer Lohas Low Carbon Forest" for Ordos.

In September, Jialishi lacquer network activity-"Playing live tree planting game to win Ordos low-carbon tour" was officially launched.

On June+10/October, 5438, Gareth returned to Dong Xiaoyu, Pengzhou, one of the former sites of the 5- 12 hardest hit areas for the third time, to help aspiring young people realize their entrepreneurial dreams.

In June165438+1October, the first paint boutique in China appeared in Xinghua Street, Taiyuan, breaking the pattern of the original specialty store selling paint, integrating distinguished quality, excellent service and emotional culture, and becoming a top shop in the paint industry with many highlights.

In June+February, 5438, Jialishi Coatings was grandly listed, and the first interior wall coating, Lohas 26 low-carbon wall topcoat, was launched, which was warm in winter and cool in summer, so as to innovate the coating market with innovative technology. Lohas 26 low-carbon wall paint adopts imported hollow bead technology, which can effectively reduce heat loss and achieve the effect of warm in winter and cool in summer. In the same month, the high-end "He" vegetable oil full-effect wood paint went on the market. "Be kind to nature and care for pandas" public welfare activity-named Callisto Panda Award is waiting for you! Officially launched, sought after by netizens. 65438+ 10, the "high-end rise to power 20 1 1" gold medal dealer conference. Mr. Chairman, Ms. Wang Manhao, President of the Company, Mr. Zhang, General Manager of Jialishi Paint and 60 gold medal dealers attended the meeting to discuss how to promote the high-end rise of Jialishi brand.

On June 65438+1October 65438+June 6, Gareth Paint and china green foundation entered Bifengxia, Ya 'an, Chengdu, to love and adopt the giant panda "Jiajia", bringing more warmth to the giant panda, * * * participating in the cause of protecting the national treasure giant panda and * * * creating a harmonious home together!

In March, the "Low-carbon Earth Lights Out for One Hour" activity advocated by Callisto Paint was sought after online and offline. * * * More than 300,000 netizens participated in the lights-out network activities, and the national distribution customers of Gareth Coatings responded to the lights-out activities and called for environmental protection with practical actions.

In May, Jialishi Lacquer joined hands with Tencent, Baidu, Sina and Sohu to launch the activity of "Planting Trees for Love-Sending iPads and Famous Diamonds Every Day", which lasted 100 days. Together with Tencent QQ, Baidu, Sina and Sohu, it was promoted in more than 5,000 terminal stores nationwide, and the terminal and the network started simultaneously, offering a feast for the coating industry.

In June, the company where Jialishi Coatings works joined hands with Evergrande Real Estate, Country Garden and Golden Mantis, and the three-dimensional channel construction of Jialishi Coatings achieved remarkable results.

On June 28th, at the 8th World Brand Congress of 20 1 1, the list of 201China 500 most valuable brands was announced, and carles Coatings ranked 306th with a brand value of 3.592 billion yuan.

On June 29th, at the Paint Summit Forum with the theme of "Innovation, Harmony, Responsibility and Influence" and the 5th Top Ten Paint Brand Awards Ceremony of HC Network 20 10, Jialishi was named as "Top Ten Home Wall Paint Brands" and "Top Ten Home Furnishing Wood Paint Brands", and Mr. Zhang, the general manager, was elected as one of the top ten outstanding marketers of the year.

In June, Jialishi Lacquer signed a contract with Li Bingbing to launch a prize-winning quiz network activity, which triggered the enthusiastic participation of netizens from Sina and Tencent Weibo.

In July, all members of Callisto Coatings gathered at Foshan Party School to hold a mid-year training meeting of 20 1 1. General Manager Zhang personally published the book "Profit Multiplying Model of 3+3 Sticky Marketing of Jialishi Ziguang Avenue", which sounded the offensive horn of Jialishi in the second half of the year.

In July, Christie's Paint reappeared as an international superstar Li Bingbing and continued to live a noble life.

In August, Jialishi's "3+3 Sticky Marketing" course started a prairie fire in key markets in China. The general manager of the business department gives lectures in person, so that dealers can see the profit direction of Jialishi Coatings more clearly and master the methods of profit growth.

In September, Jialishi's "high-end rising talents first" business manager training ended successfully in Taiyuan, Shanxi Province.

In June+10/October, 5438, Jialishi participated in Sohu.com South China Home Furnishing Industry Development Summit and 201South China Home Furnishing Awards Ceremony, and won the "201/China Home Furnishing Star Product Award" and "201/"

165438+ 10, Gareth Coatings was listed as "Top Ten Coatings Brands in China", "Top Ten Engineering Coatings Brands in China", "Top Ten Furniture Coatings Brands in China", "Top Ten Coatings Brands in China", "Top Ten Coatings Brands in China" and "China" on China Brand Online.

In June+February, 5438, at the annual meeting of Tencent Home Furnishing and the award ceremony of "Home Furnishing Brand Favored by Tencent Users", Christie's Paint won the three heavyweight awards of "Most Fashionable Home Furnishing Brand" and "Most Favorable Home Furnishing Brand", and Mr. Zhang, the general manager, won the "Pioneer of the Year" award.

In February, 65438, the Department of Carles and the Architectural Design Center started the color matching training course "Rainbow Plan", and invited some key customers from all over the country to participate in the color matching training. On June+10, 5438, Jialishi Paint upgraded the packaging of conventional products in an all-round way, adding bar codes and two-dimensional codes for double anti-counterfeiting and defending the true quality. In March, the Jialishi Paint Apple System App was launched, allowing people to taste Jialishi paint on their fingertips anytime and anywhere. This is the spread of information after Weibo marketing and WeChat marketing. In April, during the Ya 'an earthquake, Qi Xin, together with the Red Cross Society of Xiangxi Autonomous Prefecture, held a public auction in Century Square, Ganzhou City, Jishou City. All the proceeds from the auction were donated to the earthquake-stricken areas in Ya 'an, Sichuan. In May, the breathable Jialishi "Diatom Mud" wall paint promotion conference was launched in Nantong, Jiangsu, which was highly recognized by the dealer chamber of commerce. In June, Christie's was ranked in the China 500 Most Valuable Brands list for the third time, and its brand value jumped to 5.487 billion yuan. In July, Christie's Paint adopted the gorgeous "little daughter" of the first overseas giant panda born on 20 12, and renamed it "Jiajia" as the official name and included it in the panda family tree. The donation will be used for the research and protection of giant pandas.