The most important business philosophy;
Flower shop management philosophy:
Flower shop, as its name implies, is a place to spread beauty, and the commodity is flowers, so floral art is the soul of flower shop. First of all, people engaged in the flower shop industry must go to a professional floral school for further study and strive to improve the level of floral art in order to serve customers with high quality.
Have a unique business philosophy, flower shop positioning, and build a brand flower shop. Operating a flower shop is based on the principle of honesty and service first, and sincerely serves consumers. Establish competition awareness, market awareness, reputation and brand. To run a flower shop, you should learn to be a man. Life is alive, being the first. When you engage in business activities, you should pay more attention to being a man.
Pay attention to the positioning of the flower shop. From the aspects of flower shop location, name, business hours, trademark registration, etc., the CI system and organization (floral design department, business development department, accounting department, transportation department) of flower shops should be conducive to building famous brand flower shops, launching brands and displaying images.
Attach importance to customer psychological analysis. Customers go to the flower shop to buy flowers, and the flower shop staff should analyze the customer's psychology. (1) According to age, clothing and transportation; ② Consumer's mentality, face, mood, habits and hobbies. Consumers are often wary and distrustful, and they should try to eliminate these situations. ③ At the same time, we should analyze the characteristics and uses of consumption and observe the attitude of customers to spend money, which is related to people's education level, lifestyle and consumption concept. When introducing flowers, first ask about the purpose, then choose the style (bouquet or basket, bouquet is romantic, basket is solemn), then choose flowers for floral creation, and finally mark a suitable price.
3. Pay attention to characteristic management and marketing. Flower shops should attach great importance to characteristic management, unique store design and family-style layout in the store (decorating the flower shop space with artificial flowers and flowers), and there are complete varieties of flowers and leaves at home and abroad; Unique floral style. Attach importance to festival management and various forms of services. For example, flower shop decoration should have innovative ideas, unique layout, elegant and charming artistic atmosphere, giving people high-quality cultural enjoyment. Set up telephone contract flower delivery, door-to-door flower arrangement service, annual collective birthday flower delivery, flower rental, online flower shop, etc.
Operators should not only run flower shops, but also run markets and innovate in art, management and service. Festivals often occupy a large proportion in the operation of flower shops. It is necessary to publicize in advance (such as hanging a banner with white characters on a red background in front of the store), analyze the market demand, prepare the supply of goods, organize skilled flower shops and flower delivery personnel, and conduct appropriate marketing (such as store advertisements, media advertisements, sending faxes and emails to major units before the Spring Festival, etc.). ), pay attention to old festivals such as Valentine's Day, Christmas, Mother's Day, Teacher's Day and Spring Festival, and develop Valentine's Day and Secretary's Day on Qixi.
2 1 century will be the era of internet, and people of insight from all walks of life are paying attention to this emerging field. Flower shop operators may wish to participate in e-commerce. The characteristics of e-commerce are suitable for flower trading and enhance their competitiveness. Flower shops can also carry out brand joining, all-night flower shops and other forms.
Attach importance to the quality training and management of employees.
It is necessary to formulate a flower shop management system, standardize employees with the system, and cultivate employees' sense of ownership. Cultivate professional managers of flower shops. Managers (store managers) and employees are responsible for each other. At the same time, flower shops should often carry out floral training to improve the floral technical level of employees and improve their knowledge structure and aesthetic cultivation. Subscribe to more books on floral art, as well as China Flower News, Garden, Flowers, Taiwan Province Floriculture and other books and periodicals, so as to keep abreast of the flower fashion trends and connect with the international flower fashion trends as soon as possible.
The competitiveness of a flower shop in the external market depends on whether the internal basic management of the flower shop is in place; Comprehensive innovation ability is the source of power for the development of flower shops. Flower shops should learn from Haier's DEC management method, comprehensively control and clean up everyone, everything and every day, formulate a target system, control Nissin and formulate an effective incentive mechanism.
Good varieties can bring good prices. Flower shops selling all kinds of floral works must be artistic and value for money. Never drive up the price, and don't spoil the cheap sale. The price must be reasonable. All inferior flowers and dried flowers are willing to throw away and never sell. We should learn from Haier's excellent service, innovate service, constantly expand service content and establish a good public image.
Flower shop services should take customer complaints seriously, and once customers buy flower products with quality problems, they must properly handle them to satisfy customers.
A flower shop should strive to be a famous brand flower shop. Every employee should strive to be an excellent employee through his own honesty and hard work, and strive to be smart, diligent, agile and eloquent. We must put the word "sincerity" in the first place, be honest and sincere, treat customers sincerely, open up customers, stabilize old customers, win new customers, and do all the work conscientiously.
In terms of site selection, we should choose places with convenient transportation and many people, such as commercial centers, high-grade villas, apartments and office buildings. The central hospital is located in the central area of the city. One advantage of opening a flower shop near the hospital is that in the off-season of flower consumption, patients hospitalized in the hospital are not weak. This can increase the flower shop's income in the off-season and keep some expenses. In addition, some fruits and non-staple foods can also be sold with it.
After the site selection is completed, it is the problem of signboard design, storefront decoration and layout. Signboard design should be concise, lively, easy to remember and endowed with cultural connotation. Store logo should be eye-catching, and its design should lay the foundation for the development of chain stores in the future. The decoration in the store should be simple and the colors should be light and bright. Proper use of European wrought iron can improve the taste of flower shops. The display of goods should be few and refined, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops. This is very important.
In terms of business scope, flower shops can focus on flowers, potted flowers, dried flowers, craft silk flower, flower utensils and wedding services, or run other complementary goods and services according to local conditions, so as to improve the comprehensive economic benefits of flower shops. If the economic strength is limited, you can take the form of capital operation and operate in partnership with units or individuals associated with flower shop business.
The flexible business hours of flower shops can meet the needs of customers at different times; Flower shop decoration inspection can provide consumers with a good shopping environment and make consumers feel more happy; Flower shops serve the community, allowing consumers to enjoy faster service.
To run a flower shop, the variety must be complete. After the consumer's needs are met and it is convenient, he will come again next time. As an operator, we should constantly improve the level of floral art to adapt to the increasing appreciation level of consumers. Flower shops pay attention to learning and accumulating knowledge and skills, communicate with peers, and selectively participate in various short-term training and learning according to their own economic situation in order to learn from others' strengths. Innovation is mainly reflected in floral design, which is also the source for flower shops to establish service brands and create their own characteristics.
The service of flower shops runs through the whole business process, which is directly related to whether there are "repeat customers" and market share. Most of our consumers don't understand flower language when they consume flowers. Therefore, flower shops should guide consumption, and in addition, in order to meet the individual needs of a few consumers, they should arrange halls for them and carry out floral design. After-sales service is mainly reflected in imparting knowledge of maintenance and freshness to consumers, visiting customers frequently, mastering their new consumption requirements and trends, and replacing new flowers for customers with leasing business in time.
Good wine is also afraid of deep alleys, and flower shops should pay special attention to direct and indirect advertisements.
First, employees' responsibilities are clear. New employees can see all the work contents that need to be responsible in the responsibility manual, when to change water for what flowers, employees accept the leadership of the manager, and the manager is responsible for the general manager. Second, adopt scale operation. Several branches report purchase orders and sales on time, and the head office is responsible for unified purchase and distribution. Each store has a detailed sales curve, which records the variety and quantity of flowers sold at each stage, which is very helpful for the purchasing direction and accurate cost accounting in the next sales season. The third is to give employees promotion opportunities, organize flower competitions all over the store from time to time, promote learning, select outstanding talents and retain talents. Moreover, flower shops recruit all the year round and constantly choose better employees, which also encourages everyone. With this more rigorous working procedure, the general manager of the flower shop can leave home to seek greater development and grasp the market.
Staffing is relatively stable, which is more conducive to the development of flower shops. For a good shop assistant, send him to a flower class and the expenses will be fully reimbursed in two years. If there is a flower activity, try to let him go. In this way, the clerk feels that he can make progress and make progress in his work. The flower shop also rewards outstanding employees with 3% performance shares. With these management measures, the clerk can unite with the boss and try to run the flower shop well.
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