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What gift boxes has Jasper played?
1, selling gift boxes.

20 17 12 19 is an important day for basketball fans. This day is the day when Kobe's jerseys are retired, and the memories of the 8 th and 24 th cannot be erased. Jasper presents the "zero sense Moment" gift box to pay tribute to the legend!

The official Weibo of Jasper 12 19 was replaced by the theme of basketball and "The more you put in, the more you love".

The Kobe jersey that is being broadcast live here is retiring, and Jasper Guanwei is also refreshing the height of borrowing. Poster pictures, gift boxes already prepared, advertisements of Weibo, Hupu and friends circle, and e-commerce marketing, all in one go.

(Tencent Live Kobe Bryant Jersey Retirement Ceremony)

(Jasper 65438+February 19 launches friends circle advertisement)

(Jasper uses posters, videos and comments from netizens)

(Jasper gift boxes are available in JD.COM)

2.IP gift box

At present, there are many popular IPS, which have enough eyeball effect and naturally attract many brands to participate in the market. In the marketing of bundled IP, Jasper played a different game with a "gift box".

"Sports IP——NBA Gift Box"

In recent years, the sports industry has attracted more and more attention from the whole people, and brands are constantly improving their marketing methods. In the tide of consumption upgrading, products, services and marketing methods are constantly innovating. For example, 20 17, Jasper and Tencent Sports NBA live cooperation, the two played very differently.

Tencent's NBA live broadcast attracted 453 million people's attention last season, with 80 million paid members, most of whom were young men, which was highly coincident with Jasper's target audience. In the face of a more accurate crowd, Jasper chose a more targeted gameplay. Every online game is broadcast live by the host, and the "zero sense Moment" gift box is displayed in the live broadcast room. Even invited Tencent hosts Wang Meng and George W. Menstruation to shoot a creative video advertisement and organize a nationwide college basketball game offline. The output is also very large.

"Entertainment IP-Feng Tang's" Spring Breeze Is Not as Good as You "Gift Box"

The TV series "Spring Breeze in Ten Miles Is Not as Good as You" can be described as one of the popular dramas in 20 17. This is an adaptation of Feng Tang's works. 20/kloc-in August, 2007, Jasper cooperated with Feng Tang to launch the "Spring Breeze Gift Box", which is another in-depth exploration of IP marketing, deeply communicating with young people and focusing on the ultra-thin series with zero intelligence control.

Generally, the broadcast time of TV series spans nearly one and a half months, which takes a long time. However, the communication cycle of social media is relatively short, and the hot spots are fleeting. When Jasper took advantage of the situation that "the spring breeze is not as good as you", she not only launched the "Spring Breeze Gift Box", but also launched three short videos and two H5 of the youth series, which linked Feng Tang's interpretation with the brand from many angles and delivered the brand and products in a provocative way. In e-commerce, Taobao searches for "spring breeze is not as good as you", jumps out of plot H5, and the landing page leads to the Jasper brand activity page.

The total exposure of the project exceeds 3 1 10,000, and the social media interaction exceeds 250,000. Compared with July, 2065,438+07, the sales of Jasper e-commerce "Zero zero sense" series products increased by more than 65,438+000% in August. 20 17, Jasper also won several marketing awards for this case.

"Fashion IP-Victoria's Secret Gift Box"

Victoria's secret underwear show has always been the fashion focus of the world. The attraction of 20 17 "supermodel+underwear" is because autumn in Ming Xi has become a well-known hot spot. As early as the end of 20 16, Jasper cooperated with the secret show of Tencent Fashion Victoria to launch the secret gift box, and the dazzling angel wings became an important packaging element. This time, it also launched a heavy new product. The product is limited to 1000 boxes in JD.COM and Tmall respectively, while stocks last.

3. Festival gift box

Many brands make gift boxes during festivals, and the correlation formula of "Festival+Gift Box = Sales" becomes the element of holiday gift boxes. Of course, most of them are related to Spring Festival gifts, Valentine's Day gifts and Mid-Autumn moon cakes. Jasper, the authoritative player of condom gift box, will not miss it.

"Western Traditional Festival-Christmas Gift Box"

As soon as the Christmas gift box of 20 17 was launched, it immediately attracted fans to watch and admire.

"China Traditional Festival-Mid-Autumn Festival Gift Box"

On 20 17 Mid-Autumn Festival, Jasper launched the Mid-Autumn Festival gift box. The copy of "You are looking at the moon, I am secretly looking at you" is filled with a little interest in the festival when moon cakes appear. No wonder Jasper's fans in Weibo praised and commented that "the theme is clear, the content is rich, the packaging is exquisite and the meaning is far-reaching."

"Product-related Industry Theme Day-World AIDS Day Gift Box"

Jasper cooperated with Hubei Satellite TV's "Informal Talks" program to launch an AIDS prevention gift box on World AIDS Day on June 5438+February 1 day, paying attention to adolescent sexual health education.

[Brand anniversary-1 10 anniversary gift box]

From 1905 to 20 15, Jasper specially customized the 1 10 anniversary gift box to commemorate the anniversary of the independent brand 1 10, which also became the 20 15 Jasper Double Eleven.

Jasper participated in the launch of customized gift box products in four categories: "China traditional festivals, Western traditional festivals, product-related industry theme days and brand anniversary". Gift box packaging and play are related to festivals. Combine product features and holiday attributes from copywriting, design drawings and interactive content to make a product an interactive product to communicate with users.

Jasper, who plays "hot-selling gift boxes, IP gift boxes and holiday gift boxes", seems to be just designing and packaging. Is this what we see on the surface? What's the difference between Jasper's gift boxes? What are the highlights?