With the emergence of new things and new ideas, new words have emerged. More refers to terms (not limited to nouns) that enter general vocabulary.
Example:
"drunk driving"
"Deep feelings, a stuffy; Shallow feelings, take a look. " This proverb vividly summarizes the "wine culture" of China people to a great extent. With the increasing number of private cars in Beijing, how to strike a balance between drinking and safety has become an urgent problem.
At the beginning of 2004, the first Benoanda company in Beijing specializing in "drunk driving" came into being. Because the industrial and commercial bureau does not have the classification of "drunk driving", the company also played "edge ball" when handling business licenses. In fact, before this, some taxi drivers who were "lying" outside the restaurant had begun to run this job part-time. The establishment of a special drunk driving company means that this work is made public, which is a new business opportunity that smart people smell.
In May, a star who was deeply loved by the audience died in a drunk driving accident, and once again pushed the thinking about "driving on behalf of others" to people. Walking out of a middle road between "humanization" and "safety first", it is no wonder that the founder He Jin is very sure about this move. In the face of the interview, he confidently replied: "At present, there are about 3 million car drivers in Beijing, among which drivers with alcohol account for more than one third of the total. This service is very promising. "
"Aesthetic fatigue"
At the beginning of the year, an "aesthetic fatigue" in the film "Mobile Phone" made many men and women who had experienced the "seven-year itch" smile. In March, the first divorce company in China was established. After receiving divorce counseling from hundreds of couples, it is pointed out that "aesthetic fatigue" has become the main reason for most problematic marriages.
After that, "aesthetic fatigue" was quoted in various fields and occasions, and its wide applicability added a little humor to people's daily conversation. Some family researchers pointed out that the passionate period of feelings can only last for 27 months, and then the responsibility. People and things are the same. Sometimes, from the beginning to the end, it depends largely on a person's sense of responsibility. In the face of the same thing, it may be difficult for someone not to have "aesthetic fatigue", so I hope that "aesthetic fatigue" is just a black humor and will not turn into a fact.
"artificial beauty"
In the past year, "fake" has never caused such great concern and controversy. In 2004, Hao Lulu, an "artificial beauty in China" who spent nearly 200 days and spent 300,000 yuan on plastic surgery for more than 0/0 parts of her body, officially appeared, and even CNN TV and Reuters recorded the whole process for her.
Marry a good husband, enter the entertainment circle and become famous overnight. "The first artificial beauty in China" didn't shy away from cosmetic surgery at first, and attracted countless girls with dreams of becoming famous. It seems that overnight, groups of "artificial beauties" have sprung up all over the country, holding the title of "the first beauty in XX" without exception.
In May, Yang Yuan, an "artificial beauty", was disqualified from the finals by the organizing committee of the 2004 Miss Intercontinental Universe Beijing Division. A hype about the rights protection of "artificial beauty" has been raging again, and even news has come out that the organizing Committee will hold a beauty contest specially for "artificial beauty" around the world.
With the opening of the first artificial beauty contest in Beijing on June 5438+February 65438+March, "artificial beauty" once again attracted people's attention. This time, Liu Yulan, a 62-year-old Hebei player, became the biggest excitement of the media. According to Liu Yulan, in order to look younger, she had plastic surgery on six parts, including her nose, last year.
"8-minute date"
Eight minutes, a love, in today's "fast food", "fast" has become the primary standard people pursue. Be famous early, and pay attention to timeliness in transportation, including feelings. In July, the so-called "8-minute date" launched by a company officially entered the capital. After eight or eight minutes, you will meet eight different members of the opposite sex, and you will talk endlessly in an attempt to find your "other half".
Faster than TV speed dating, more intuitive than online dating, and more fashionable than traditional blind date. But how much love can a lantern-like match achieve? Participants are very clear. The public's enthusiasm for this blind date lasted only eight minutes. After a round of craze, people who go to QQ still go to QQ, and those who go on blind dates still go on blind dates, so why go?
The "8-minute date" originated in the United States is not as mysterious as the hype. It is not surprising that anything is a bit "stale" once it is mixed with economic benefits.
"Global Carnival"
If there is no "Global Carnival", this summer of Beijingers may not be full of so many wonderful and surprises. On June 22 nd, the Global Carnival, which is also known as the world's three major entertainment brands with Disney and Universal Studios, opened in Shijingshan International Sculpture Park.
Only four of the more than 500 amusement projects in the world "scream and scream", and the world's most expensive "speed windmill" attracts Beijing residents to scream again and again, and at the same time earns a lot of money. Despite the bad weather and complaints of "disturbing the people", the global carnival is still the best term this year.
According to statistics, the summer carnival held in Shanghai last year lasted for 78 days, attracting 2.2 million tourists and earning 240 million yuan. In the first 15 days in Beijing, more than 270,000 guests were welcomed, and the income was nearly 3 million yuan. Global Carnival not only opened people's eyes, but also provided reference for domestic theme parks. Although the specific profit amount was not disclosed, the promise of returning to Beijing next year seems to have shown its economic benefits.
"pet public toilet"
The controversy about citizens' keeping dogs lies in public health to a great extent. After fighting for the right to life for pets, another more humanized term-pet public toilet jumped into people's eyes. On June+10, 5438, several "small houses" with blue roofs and red walls were placed next to a piece of green land in Tieer Community, Xicheng District, which meant that more than 80 puppies in the community took the lead in owning their own "pet toilets".
The police of the Dog Management Office of Xicheng Public Security Bureau said that in view of the substantial increase in the number of dog owners in this area, installing a "pet toilet" is a convenient service measure to solve the problem of pet dogs defecating in public places in the community and facilitate the majority of dog-raising residents. This service is also the first in the city. Then they will install 400 such pet toilets in 19 1 community, 10 household registration police station and kennel office in Xicheng District.
These "public toilets", with a construction area of less than 1 m2, cost about 500 yuan, giving dogs a real "convenient place" and being welcomed by community residents. However, whether the pet dog can realize the good wishes of the police and the owner and develop the good habit of "going to the toilet at a fixed point" has become a big test of this new measure. To make the "pet toilet" really work, the owner still has a long way to go.
"Green space adoption"
It has become a fashion in Beijing to adopt a piece of green land and take care of a few small trees, which has also brought a fresh green to the capital. Statistics from Beijing Municipal Bureau of Landscape Architecture show that as of June 5,438+10 this year, 5 million square meters of green space in Beijing has been adopted by individuals, units and enterprises, of which Chaoyang District accounts for more than half, reaching 2.557 million square meters, making it the largest green space in Beijing.
Therefore, the office of Chaoyang District Greening Committee and the website of Chaoyang District Greening Bureau "Green Chaoyang" have specially opened the information exchange platform for green space adoption, which has realized the online inquiry and adoption of green space, so that adopters can easily complete adoption without leaving home and clicking the mouse. At the same time, two hotlines were opened for parks and road green belts. Distribute souvenirs to citizens whose personal adoption area is 10- 100 square meters; Adopt a park with a green area of 100-500 square meters and give a park annual ticket; If the adopted park has a green area of more than 500 square meters, in addition to giving the park an annual ticket, the adopter will also be awarded the title of "honorary park administrator".
For units with large adoption area and long service life, the office of Chaoyang District Greening Committee will uniformly design and make exquisite signs of various shapes, materials and patterns to recognize the choice of adoption units and individuals. A series of policies have promoted the adoption of green space in Chaoyang District.
Green space adoption has become an inexhaustible motive force for greening in Beijing. Everyone for me and I for everyone. Perhaps, in 2004, this term with a touch of green will be the most eye-catching.
"short message novel"
1.8 million yuan, 4,200 words. On September 10, the mobile phone serial novel "Outside the City" created by a contracted writer from Guangdong College of Literature was released simultaneously in the whole country.
It is said that this 4200-word novel is divided into 60 short messages with 70 words each. If you subscribe to one book every day, it will take 2 months to finish reading it. Someone calculated an account for the operator. According to the 0.2 yuan calculation of each subscribed SMS, 60 SMS messages are 12 yuan. According to relevant statistics, there are 260 million mobile phone users in China. Assuming that only 1% users subscribe to this novel, the income will reach 3 1.2 million. If you want to add additional concepts, such as voice messages, according to each 1 yuan, 1% people subscribe, and the income exceeds 100 million.
Operators said that they want to try a new literary way, and combine popular literature through the Internet, mobile phones and other technical means to form a "mobile phone literature" to show to everyone. Let more than 200 million domestic mobile phone users break through all time and space restrictions and try this reading method with their mobile phones, so as to find new profit points.
It may be hard to say whether short message novels can win a place in the cultural market now. But the buyout price of "in a word, it is worth a thousand dollars" undoubtedly makes it the most valuable clause.
"deferred payment"
For a long time, the low punctuality rate of flights has become a chronic disease in the domestic civil aviation industry. According to the statistics of the Consumer Affairs Center of the Civil Aviation Administration of China, in 2003, the number of consumer complaints accepted by the center increased by 27% compared with the previous year, and flight delay has always been the focus and hot spot of complaints. In the first five months of this year, the average flight delay rate of domestic airlines reached 22. 1%, up by one percentage point year-on-year. China Eastern Airlines, International Airlines and China Southern Airlines are among the best, accounting for 24.46%, 2 1.76% and 2 1.63% respectively.
In order to improve the punctuality rate of flights, CAAC officially implemented the Guiding Opinions on Economic Compensation for Flight Delays on July 1 this year. Perhaps it is this guiding opinion that awakens the awareness of rights protection of the vast number of passengers, and at the same time provides a general standard for solving flight delay disputes. Since the announcement of the opinion, the disputes between airlines and passengers have surged. Since July, there have been many incidents of passengers "grabbing the plane" and "striking" across the country.
Shenzhen Airlines took the lead in introducing the cash compensation standard for flight delay, but the strength was weak. On the other hand, several major domestic airlines are slow to act. The attitude of the airlines to bully customers has aroused the dissatisfaction of many passengers. After all, the introduction of "Guiding Opinions on Economic Compensation for Flight Delays" has given passengers suffering from delays a glimmer of light.
Invisible mobile phone rest bag
Last year's "mobile phone" became the biggest winner. In addition to a widespread "aesthetic fatigue", it also derived a new thing-the invisible mobile phone rest bag.
As an indispensable communication tool for modern people, mobile phones bring people convenience and great freedom. With the invisible rest bag of mobile phone, if the user wants to avoid some calls or is inconvenient to answer some calls, just put the mobile phone in the mobile phone bag, and after dialing the phone, others will receive a message: "The subscriber you dialed is temporarily out of service", even if the mobile phone is not turned off, the other party can't find it. It is estimated that if Yan Shouyi knew about Dongdong, he wouldn't end up in such a mess, and maybe he could change the ending of Mobile Phone.
"Invisible mobile phone rest bag" once sold well, but "you have policies, I have countermeasures", and soon, "mobile phone locator" also appeared. Wives can find husbands, bosses can find subordinates, parents can find children ... when loyalty is tested, it may not be solved just by a new technology.