Can only say ideas.

First of all, the product homogeneity of medical and aesthetic institutions is actually very serious. Some of you have others, even taking longer than you.

Therefore, what stands out from the tight encirclement is often not to stumble over something that everyone has, but to find their own characteristics, such as personnel advantage, price advantage and so on.

With regard to channels, from the perspective of budget and scale, small and medium-sized medical and beauty institutions should not play hardball with large institutions that are almost monopolized in the industry, killing 1,000 yuan and paying 800 yuan, and finding projects that big institutions "despise" to break through and do it in a down-to-earth manner. It is very important to withdraw funds quickly.

Of course, we must have great ambitions, but fighting with big brother directly led to the slow return of advertising budget, which collapsed a few months later.

Large institutions play brands and small institutions play IP.

Brands are not only precipitated by time, but also smashed by real money. Small and medium-sized organizations often don't have such a budget in a short time, so they can consider playing IP. There are always experts who can do it. It doesn't matter if you're not famous, it depends on human effort.