Business plan template (1) Business plan of XXX company (or XXX project)
Number:
Date:
(Project Company Information)
Address:
Postal code:
Contact person and job title:
Telephone:
Fax:
Website/E-mail:
keep secret
This business plan is a trade secret, and the ownership belongs to xx Company (or xx project holder). The contents and materials involved are only used by investors who have signed the letter of intent for investment. Upon receipt of this proposal, the recipient shall immediately confirm and abide by the following terms:
1. Before obtaining the written permission of xx Company (or xx project holder), the recipient shall not transfer the contents of this plan.
Reproduction, disclosure and dissemination;
2. If the recipient does not intend to carry out the project described in this plan, please return this plan to the above address as soon as possible.
catalogue
Report catalogue
The first part is summary (summary of the whole plan)
(The text is within 2 ~ 3 pages)
A brief description of the company
Second, the company's purpose and objectives (market objectives and financial objectives)
Third, the company's current shareholding structure
Four. Investment funds and their uses
V introduction of the company's main products or services at present
Market overview and marketing strategy of intransitive verbs
Seven, the main business departments and performance profile
Eight, the core management team
Nine. Company advantage description
X. The company's current demand for capital increase to achieve the goal: reason, quantity, method, use and repayment.
XI。 Financing scheme (financing and investment mode)
Twelve. financial analysis
1. Financial historical data (sales summary, profit and growth in the first 3 to 5 years)
2. Financial forecast (past 3 to 5 years)
3. Assets and liabilities
The second part is a summary.
Chapter 1 Company Introduction
I. Purpose of the Company (Mission Statement of the Company)
Second, the company profile information
Three. Functions and business objectives of each department
Fourth, corporate management.
1. Board of Directors
2. Management team
3. External support (outsiders/accounting firms/law firms/consulting companies/technical support/industry associations)
Will wait)
Chapter II Technology and Products
I. Technology Description and Technology Holding
Second, the product status
1. Main product catalogue (classification, name, specification, model, price, etc. )
2. Product characteristics
3. Brief introduction of products under development/to be developed
4.R&D plan and timetable
5. Intellectual property strategy
6. Intangible assets (trademarks/intellectual property rights/patents, etc. )
Third, product production.
1. Supply of resources and raw materials
2. Existing production conditions and production capacity
3 expansion facilities, requirements and costs, as well as the expanded production capacity.
4. The original main equipment and new equipment
5. Product standards, quality inspection and production cost control
6. Packaging, storage and transportation
Chapter III Market Analysis
I. Market scale, market structure and division
Second, the target market setting
Three, product consumption groups, consumption patterns, consumption habits and the main factors affecting the market analysis
Four. The market status of the company's products and the market development stage of the products (blank/new development/high growth/success)
Mature/saturated), product ranking and brand position
Verb (abbreviation of verb) market trend forecast and market opportunity
Industrial policy of intransitive verbs
Chapter IV Competition Analysis
First, there is no industry monopoly.
Second, look at competitors' market share from market segmentation.
Three. Main competitors: company strength, products (category, price, characteristics, packaging, marketing and market)
Market share, etc. )
Four. Analysis of potential competitors and market changes
Verb (abbreviation for verb) Competitive advantage of company products.
Chapter V Marketing
I. Outline the marketing plan (region, mode, channel, expected target and share)
Second, the formulation of sales policy (past/present/plan)
Three, sales channels, methods, marketing links and after-sales service
4. Main business relationships (agents/distributors/distributors/retailers/franchisees, etc.). ), all levels of education.
Identification standards and policies (sales volume/payment term/payment method/accounts receivable/freight method/discount policy, etc.). )
Verb (abbreviation of verb) sales team and sales benefit distribution policy
Intransitive verb promotion and market penetration (mode and arrangement, budget)
1. Main promotion methods
2. Media evaluation of advertising/public relations strategy
Seven. Product price scheme
1. Pricing Basis and Price Structure
2. Factors affecting price changes and countermeasures
Eight, sales statistics and sales records, sales cycle calculation.
Nine, market development planning, sales target (short-term, medium-term), sales forecast (3 ~ 5 years) sales, share and calculation basis.
Chapter VI Investment Description
I. Description of capital requirements (dosage/duration)
Second, the use of funds plan and schedule
Three. Investment form (loan/interest rate/interest rate payment terms/conversion-common stock, preferred stock, equity/communication)
Price, etc. )
Fourth, capital structure.
Verb (abbreviation of verb) return/repayment plan
Description of the original debt structure of intransitive verb capital (time/condition/mortgage/interest on each debt, etc. )
7. Investment mortgage (whether there is mortgage/collateral value and pricing basis/pricing certificate)
Eight. Investment guarantee (whether there is a guarantor's mortgage/financial report)
Nine. Equity structure after absorbing investment
X. Cost of equity
1 1. Describe the degree of investors' participation in company management.
Twelve. Reports (reports and capital expenditure budgets provided to investors on a regular basis)
Thirteen. Pay miscellaneous fees (whether to pay agency fees)
Chapter VII Return on Investment and Exit
I. Listing of shares
Second, the equity transfer
Three. Share repurchase
Four. bonus
Chapter VIII Risk Analysis
I. Resource risks (raw materials/suppliers)
Second, the market uncertainty risk
Third, R&D risk.
Fourth, the production uncertainty risk.
Verb (abbreviation for verb) cost control risk
Competition risk of intransitive verbs
Seven. policy risk
Eight. Financial risk (accounts receivable/bad debts)
Nine. Managing risks (including personnel/turnover/key employee dependence)
X. Bankruptcy risk
Chapter IX Management
I. Organizational structure of the company
Second, the management system and labor contract
Third, the personnel plan (equipment/recruitment/training/assessment)
Four. Wage and welfare plan
Verb (abbreviation of verb) share distribution and subscription plan
Chapter 10 Business Forecast
3 ~ 5 years after capital increase, the company's sales volume, sales volume, gross profit margin, growth rate and return on investment are calculated.
Chapter III XI Financial Analysis
I. Financial Analysis Description
Second, the financial data forecast
1. List of sales revenue
2. Cost schedule
3. List of wage levels
4. List of fixed assets
5. Balance sheet
6. Statement of profit and distribution
7. Cash flow statement
8. Analysis of financial indicators
(1) Indicators reflecting financial profitability
A. Financial internal rate of return
B. payback period of investment (pt)
C. financial net present value (fnpv)
D. Profit rate of investment
E. Investment profits and tax rates
F. Profit rate of capital
G. Uncertainty analysis: break-even analysis, sensitivity analysis and probability analysis.
(2) indicators reflecting the solvency of the project
A. Asset-liability ratio
B. Current ratio
C. current ratio
D. Repayment period of fixed assets investment loans
Part III Appendix
I. Annex
1. Copy of business license
2. List of members of the board of directors and resumes
3. List and resumes of major management teams
4. Description of technical terms
5. Patent certificate/production license/appraisal certificate, etc.
6. Registered trademarks
7. Corporate image design/publicity materials (logo design, brochures, publications, packaging instructions, etc.). )
8. Briefings and reports
9. Proof of site lease
10. Flowchart
1 1. Product market growth forecast chart
Second, the timetable.
1. Main product catalogue
2. List of major customers
3. List of major suppliers and distributors
4. List of major equipment
5. Family questionnaire
6. Forecast analysis table
7. Various financial statements and financial estimates.
Business plan template (2) What is logic?
It's your outline! The first impression of your business plan, if your first impression can't catch the investors, you will fail by half. We all know that the ultimate goal of business plan is to convince investors, so it is necessary for you to present your ideas in an orderly manner within the scope of the outline.
Therefore, when you start writing a business plan, you must have an outline in mind. I hope readers can read it line by line. This mode of thinking is very helpful for starting a business.
abstract
Explain the origin of this idea in one sentence. (breakthrough point)
Explain the market demand in one sentence. (Market prospect)
In short, explain what you need. (product)
In short, who else provided these needs? (competitors)
In a word, what you offer is better than what they offer? (advantage)
In a word, explain how you "strengthen" this. (research and development)
In a word, explain how you use "strength" to make up for "need". (market operation)
In a word, explain how much you can earn by making up for the demand. (profit model)
In a word, explain how much money you earn and what you want us to provide. (return)
Introduce you in a word. (Team Advantage)
Such as abstract thinking logic, the text is carried out under such a thinking framework.
If the company is not registered yet, then change it to "team" and prepare your own plan by citing the creativity of "company". Some parts of this creative copy I gave can be deleted.
Writing requirements: If you can say everything in one sentence, never say two.
Chapter I Basic Information
What's the name of the company?
Where is the company?
What is the nature of the company?
Who are the shareholders of the company?
What is the holding structure?
What is the company's main business?
What is the composition of the company's employees?
How is the company's finance?
What are the short-term and long-term goals of the company?
Chapter II Company Management
Overview.
What are the top levels?
Senior introduction
How does the high-level division of labor?
What is a management system?
What institutions should be established after financing and related staffing.
What kind of incentive mechanism and reward measures will management and key personnel take?
Management compensation, whether there is an employee stock ownership plan.
Whether the company has established a personnel management system.
Protection measures for relevant intellectual property rights, technical secrets and business secrets.
Whether the company has relevant operations.
Whether the company and its main management personnel are involved in legal proceedings and arbitration events, and what is the impact on the company.