What is design?
Design is an idea, an operation, a plan and a budget, and it is a creative activity carried out by human beings to achieve a certain purpose.
Classification of design
Since modern times, designers and theorists have divided design schemes into three categories according to different design purposes:
In order to convey design-visual communication design
In order to use design-product design
Design for Life —— Environmental Design
The foundation is the division of nature-human-society.
There are many design methods, and they are also varied in application.
Attention should be paid to aesthetics and psychology in design, and design aesthetics is particularly important in design. In the design, we should also adopt certain methods to make the design more perfect.
Design creation can be roughly divided into the following categories: 1. Direct display method is the most common and widely used expression method. It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. As the picture shows, it is the typesetting design I made for a magazine, and I simply used the typesetting of photos to design my works. The photo itself is a photo. After typesetting, it becomes a design, a design creation of things.
2. Highlight the characteristic method, use various ways to grasp and emphasize the distinctive features of the product or theme itself, and clearly show them, and put these features in the main visual parts of the advertising screen or set them off, so that the audience can quickly feel, notice and generate visual interest when they come into contact with the language screen, so as to achieve the promotion purpose of stimulating the desire to buy.
3. Contrast and contrast, contrast is the most prominent expression of artistic beauty that tends to conflict with each other. It puts the nature and characteristics of the things depicted in the works in sharp contrast and direct contrast, so as to express and contrast, and achieve centralized, concise and tortuous performance from the differences presented by comparison. Through this method, the performance and characteristics of products are more clearly emphasized or prompted, giving consumers a profound visual experience. I like this work. I used color contrast, and the strong contrast (red and green) gave people a strong visual impact. The contrast between "Big Color Fast" and "small color Fast", as well as the contrast between graffiti fonts and formal boldface, all play a supporting role. Very brief introduction, emphasizing the relationship between light and color. Although this work is not necessarily very creative in the innovative sense. But I personally like this work very much. His strong contrast is also my favorite reason This is just my personal opinion, that's all.
4. Reasonable exaggeration, with the help of imagination, exaggerates the quality or characteristics of a certain aspect of the advertising object quite obviously, so as to deepen or expand the understanding of these characteristics. Writer Gorky pointed out: "Exaggeration is the basic principle of creation." Through this technique, we can emphasize or reveal the essence of things more clearly and enhance the artistic effect of works.
5. Think big from small. 6. Use correlation method
7. Rich in humor, humor refers to the clever reappearance of comedy features in advertising works, grasping local things in life phenomena, and showing that these two works are all about fish through some ridiculous characteristics such as human nature, appearance and behavior, and they all look humorous. One is to learn from Liu Xiang's hurdles to show the Olympic spirit. Very funny. Another shows that small fish eat big fish, which is expressed in the case of counterfactual. Is it more humorous?
8. Borrow metaphors
9. the method of holding things with affection
10. suspense arrangement method
1 1. Idol selection method
12. Humorous imitation is a creative metaphor, which adopts a meaningful method of borrowing names to replace new ones, and takes famous works of art and celebrities familiar to the general public in the world as humorous images. Through ingenious plastic performance, famous painters and celebrities have a sense of humor, giving consumers a brand-new and peculiar visual impression and relaxed fun, and improving the appeal of advertisements with its abnormality and mystery.
This kind of expression technique puts the persuasiveness of advertisements in a humorous interest that is close to comedy, which makes people admire, laugh, never forget, and leave a charming aftertaste.
13. Magic psychedelic method
14. continuous series method
There are still some methods that I won't give examples one by one.
I think the design also has its own characteristics: 1. Honesty II. Uniqueness 4. Plasticity 5. Sociality 6. biology
Design is an independent art discipline, and its research content and service object are different from traditional art categories. Therefore, design aesthetics is also different from traditional painting and decoration, and its research content naturally cannot completely copy the traditional aesthetic theory.
Design is innovation. If there is no invention, design will lose its value; If there is no creation, products will lose their lives. -Liu Dongli (Hong Kong)