First, the relationship between materials and art
As a creative activity, design aims to meet the needs of people's material and spiritual life and improve the quality and taste of life. There is no doubt that design should be carried out according to the law of beauty. People will never stop pursuing an ideal life, so they will never stop pursuing beauty. As far as artistic behavior is concerned, materials are not only visible and tangible materials, but also intangible materials that can be heard and smelled. Even our thoughts and ideas can be defined as the medium of artistic expression.
Packaging is a synthesis of shape, color and material, in which material, as the carrier of packaging, has played an important role in the whole packaging development process. Product content itself, whether it is solid or liquid, etc. It must be three-dimensional through the packaging form, and this three-dimensional form changes with the different packaging methods and packaging materials, and conveys a psychological feeling through people's senses and cultivates people's sentiments. It is the unique artistic talent and wisdom of human beings. It comes from the strong demand of human mind. Therefore, it has aroused great concern of consumers and designers.
China's long national cultural tradition has formed a unique oriental style, and many traditional packages are deeply loved by the world. In ancient times, some packaging materials were taken from nature and some were man-made, and the perfect combination of form and function was the simplest natural packaging material. They found many natural packaging materials from the surrounding natural environment, such as wood, rattan, grass, leaves, bamboo, stems, shells and so on. For example, Zongzi on the Dragon Boat Festival is made of glutinous rice wrapped in fragrant leaves. It is a triangle with a unique shape, tied with a rope and very beautiful. There are also lotus leaves wrapped in meat, gourd filled with wine, bamboo tube filled with rice and so on. Besides these, hemp, wood and leather are often used as packaging materials. China is the hometown of silk, and silk is also a packaging material, which is used to make kits and brocade boxes. Many traditional packaging materials continue to this day. This is still of great reference significance to our packaging design today.
With the rapid development of science and technology and the wide application of computer technology, the development process, manufacturing process, sales process and use process of packaging design have undergone fundamental changes, and at the same time, it has promoted the revolutionary change of packaging material design. In terms of concepts and means, the boundaries between materials in traditional art categories have been broken, and the spatial combination of materials has gradually merged. The artistic expression of material texture is no longer single, but develops from the simple protection and promotion function to a broader and deeper direction. In the design process, both natural materials and man-made materials no longer show the traditional attributes of materials, but are endowed with new spiritual connotations.
Second, the relationship between packaging and materials
Any works of art are based on materials, which are the material basis of all links in the whole process of packaging design. Therefore, we choose comprehensive materials to define design language, which is based on the "harmony between man and nature". The way of thinking from design to material and from material to design provides infinite possibilities for artists, which also leads to the aesthetic characteristics of comprehensive materials.
Materials can be full of emotion in the eyes of designers. Due to the characteristics of the material itself, the surface texture is more conspicuous through manual treatment: smooth material has smooth beauty, rough material has simple appearance, and soft material has skin-friendly feeling ... This association is enough to trigger the birth of excellent design works. Because of the variety of materials, the design method of packaging is flexible and diverse.
There are two kinds of packaging materials: one is natural materials (such as wood, bamboo, rattan, etc. ), and the other is artificial materials (such as plastic, glass, metal, etc.). Different materials have different aesthetic characteristics, giving people different visual and tactile feelings. Designers understand the types of materials and pursue the aesthetic feeling of materials. Usually, people's feelings about materials are determined by a series of factors such as the texture, texture, luster and feel of the materials themselves. The visual beauty caused by different materials is also different. Such as heavy materials, giving people a steady aesthetic feeling; Thin and light materials give people a romantic aesthetic feeling; Rough materials give people a primitive aesthetic feeling; Smooth materials give people a luxurious aesthetic feeling. Due to the differences between the characteristics of the material itself and its own language connotation, different visual effects are caused.
The aesthetic feeling of modern material art is changing people's aesthetic concept, and the visual impact and shock brought by the creativity and unique artistic charm of material design can not be ignored. Therefore, we can say that the proper use of packaging materials can not only enhance the artistic effect of packaging, but also be an important symbol of packaging quality.
For packaging design, we usually adopt two different design methods: one is to design packaging according to materials, and the other is to design packaging modeling first, and then find materials according to modeling. Either way, the ultimate goal is to turn materials into packaging. Different designers have different design styles, but the quality of materials is always an important design element. Only by choosing the corresponding expression and skillfully injecting the material characteristics into the design can we give full play to the unique charm of the material, thus better serving the product and fully expressing the content of the product.
In a word, material is the material carrier of packaging and the material basis of embodying design ideas. Lack of materials. Any perfect design can only become a fantasy like "the emperor's new clothes". Therefore, the choice of materials has become a prerequisite for the success of packaging. With the help of suitable materials, the creative style of packaging can be vividly displayed.
Third, the use and overall expression of packaging materials.
Packaging design is first of all an art of materials, and packaging materials include natural materials and artificial materials. The vast nature provides us with endless and complicated materials, ranging from natural materials such as rough wood, rattan and bamboo to artificial fine materials such as metal and glass. Artificial fine materials such as metal and glass are matched with natural heavy materials such as coarse wood, rattan and bamboo. Metals such as glass show the accuracy and regularity of man-made materials through processing, while natural materials such as bamboo, wood and rattan show traces of human hands, conveying a humanized thing, which makes people better integrate with nature. For example, a pair of glass wine bottles are packaged with transparent texture and beautifully printed bottle labels. Please pay attention to the ingenious design idea of this cork. It is neither a machine-made cork nor a common plastic or metal bottle cap. Instead, it uses a wooden cork that looks like it was cut by hand. Tie up the bottleneck with hemp grass and hang a beautiful tag. This contrast between simplicity and exquisiteness makes us truly feel the romantic complex of returning to nature, conveying the breath of nature to people and narrowing the distance between man and nature. Therefore, the packaging design combining natural materials with man-made materials embodies ingenious borrowing contrast and material collocation, which can reflect a kind of texture contrast in a specific environment. Through the visual comparison of different materials, the viewer can taste the details of different materials, which is the art of materials. To truly express the art of materials depends on the designer's careful planning in the process of packaging design.
Since human beings discovered the properties of materials, materials have injected inexhaustible stimulants into human artistic creation in its rich forms, and packaging materials have therefore become the language of design expression and the most direct conception medium for designers to carry out packaging design. The beauty expressed by packaging materials is not specific, but the use of different materials will produce different temperament.
The use of some hard materials gives the beauty of materials more display space. For example, food, dried flowers, soap, cards, cigars and other common items are packed in wooden boxes. Exquisite floral decorations and exquisite buckles make the packaging unique and even diffuse a noble atmosphere. Simple materials, if carefully produced when used, coupled with exquisite accessories, can completely transform, showing a new look and different temperament. Another example is the packaging design of red wine bottles. It is most suitable to put the wine bottle on the filled fine hemp rope in the box shaped by the grain of logs, showing a rustic scene and making people fascinated. The ingenious use of these comprehensive materials not only expands the creative techniques of designers, but also increases the expressive force of material beauty by constantly exploring the application of new materials in design with the continuous development of packaging art. At the same time, compared with hard materials and soft materials, soft materials are more likely to make people associate natural complex with social complex, thus obtaining spiritual satisfaction and pleasure.
In actual design, we can find many materials suitable for expressing characteristics. Only by fully tapping the inner beauty and applying the beauty of materials in design can we give full play to its use value. Packaging is actually the overall performance of materials, which depends on the designer's concept and the style of materials. Especially the treatment of the material itself is a particularly important part of the overall performance of the material. Only through training can designers break away from the original creative level, and use professional eyes and standards to sort out, combine, perfect and even apply those experiences from abstract, fragmentary, complex and unsystematic knowledge of beauty according to their own needs.
The aesthetic characteristics formed by the physical properties of different materials show the unique personality and connotation of materials from visual or tactile languages such as color, texture and texture. The use of different materials presents a diversified pursuit, which provides designers with a broad creative space, thus making the design works present a rich aesthetic outlook. Design should be based on the specific requirements of specific commodities, reasonably and purposefully design typing styles, and express the characteristics of commodities and the aesthetic feeling of packaging with material language.