27-year-old Xu Yayan has a strong sense of insecurity, but she is still a beauty in the standard sense, with big eyes, a high nose and two thin lips, perfectly arranged on this palm-sized oval face. After makeup, this is a perfect "net red face", and 240,000 Weibo fans upgraded her from a beauty to a "goddess".

When "Yan value" became a productive force, she quickly accumulated wealth that her peers could not reach. She brought her fans from Weibo to WeChat, and more than 40,000 "friends" enabled her to set up a daily chemical company with monthly sales of13 and assets of over 100 million.

On social platforms, anyone with a large number of fans and liquidity can be called an online celebrity. Xu Yayan has such mobility. Today, she has two properties and more than a dozen cars in Shenzhen. Showing off wealth is no longer her purpose when standing in front of Ferrari to take pictures.