Although WeChat public opinion is stable to a certain extent, it does not mean that the spread and diffusion of WeChat public opinion is risk-free. On the contrary, WeChat public opinion involves at least the following three risks worthy of attention and prevention in the "circle" relationship: subtle identification risk, deep communication and mobilization risk, and communication linkage risk.

First, it is difficult to identify risks.

The "circle" function of WeChat determines the privacy and semi-closure of communication. Whether spreading "motivation" or expressing opinions, emotions and attitudes, they all flow in a relatively secret and closed pipeline. Wechat public opinion (especially the early public opinion bud) is brewing and spreading in the way of backstage operation. Some researchers have pointed out that WeChat public opinion is not as extroverted as Weibo, but more inclined to be as undercurrent as a whisper. This undercurrent of public opinion brings great difficulties to the identification and magnitude evaluation of the "inducement" of public opinion in reality. The identification of the "inducement" of public opinion is the most important link in public opinion practice. Only by quickly and accurately identifying and capturing the inductive information with the potential of "detonation" between The Last of the Green Dragonflies and Xiaolan can we scientifically and effectively respond to and guide public opinion. However, due to the privacy and accessibility of WeChat "circle", it is difficult for relevant departments to quickly block and monitor "incentive" or sensitive information in real time. In addition, unlike Weibo, forums, major news lines and other public data (forwarding number, comments number, likes number, etc. These are completely open and easy to be counted. Because the data of WeChat involves personal privacy, it is not completely open and explicit, so it is difficult to evaluate the heat and intensity of public opinion statistically, which is not conducive to the accuracy of public opinion judgment.

Second, the risk of deep communication and mobilization.

The formation of WeChat "circle" stems from some aspects of the same sex or consistency of members in the circle. "Circle edge" makes most people in the circle have acquaintances and semi-acquaintances. The closeness and convergence among members in the circle make the communication effect deeper. Communication in the circle group is not only a simple announcement and knowledge, but also the condensation and formation of "attitude" after in-depth interaction, which in turn determines behavior. Therefore, WeChat communication has a strong realistic appeal and mobilization. Some research reports have warned about the risks. Wechat's public opinion mobilization cost is low, and it is easy to further turn public events into social actions. Some so-called "liberal intellectuals", taking advantage of Weibo and WeChat, have made great negative impact on society through online and offline interaction and international and domestic cooperation. Therefore, from the perspective of social governance, we must attach great importance to the deep spread of WeChat group and the strong mobilization of action.

Third, the risk of spreading linkage.

Since the advent of WeChat, its functional orientation has changed from a simple instant messaging tool to a mobile Internet portal platform. This means that WeChat began to implement the platform strategy of "open port, external connection". Although WeChat has not changed its original intention in the relationship pattern of "circle", it has greatly improved the outward connection of "circle". Wechat has opened its ports to Weibo, news clients and almost all information apps. Wechat connects various external resources by sharing links, forming a situation of information dissemination and becoming a platform with huge information resources. From the perspective of public opinion, the situation of information linkage has also promoted the docking, interaction and vibration of various public opinion fields, making the overall public opinion situation more turbulent. In particular, there are countless cases in which the spread of WeChat and Weibo triggered a big public opinion boom. For example, CCTV criticized Yang Bingyang, the nanny arson case, and the Zhengzhou stewardess taxi murder case, all of which were triggered by the joint efforts of WeChat and Weibo, and finally formed a hot topic of public opinion. It can be seen that the openness, connectivity and compatibility of WeChat platform make Weibo, client, App, traditional media and other public opinion fields interconnected, and the public opinion situation is superimposed more quickly, and the difficulty of public opinion response and guidance of relevant departments is correspondingly increased. In particular, we should be alert to the adverse effects on society caused by the superposition of public opinion fields caused by some improper motives.

? Fish jun summary

After the platform strategy of WeChat, its compatibility, openness and connectivity will make the public opinion field of WeChat bigger, more diverse and more complex. WeChat will become the largest public opinion field in China in the future, and its influence on the real society and ideological field cannot be underestimated. Therefore, it is necessary for academic circles to continue to conduct in-depth and detailed research on WeChat.