Although most readers can't support expensive shopping materially and economically, magazines and media make shopping behavior natural and normal, and people can easily see once unimaginable expensive new things and new lives. At the same time, magazines will instill new words, new standards and new anxiety into people. When a woman leafs through a magazine, she will feel that there is a very obvious gap between what she said in the magazine and herself.

-"Creating consumers"

Trap: The propaganda of the so-called "exquisite" and "self-discipline" media implies that a person's body must be exercised and improved in order to achieve an ideal appearance. As a result, various plastic surgery services have appeared in the market, claiming to help people become beautiful. The business community has also designed various propaganda words for this purpose: "There are no ugly women in the world, only women who don't know that they can become beautiful." This kind of propaganda puts forward a wrong dualist view: women will be abandoned if they don't save themselves. Therefore, under this argument, women must strive to make their image conspicuous and lovable.

-"Creating consumers"

Trap: those "relaxed" women

Through the images related to consumption, people have an orderly association with the typical products that support a certain image and associate them with a lifestyle, which represents a "correct" attitude and also causes people to imagine a beautiful and exciting life state. The constant repetition of this stereotype by the media makes the consumption mentality it carries reasonable and normal, thus achieving a wide range of purposes. Modern women are the product of the media: before they find themselves, they must read catalogues, visit department stores and watch movies. Therefore, "being yourself" is a problem, a career and an anxiety for them.

-"Creating consumers"

Trap: What you have is out of date.

The image of a product in human eyes is constantly changing. They were first bought and then rejected. First it was eagerly sought after, and then it was ridiculed. Once considered as breakthrough, novel, creative and eye-catching products, once spread by the market, they are used to it in the eyes of consumers. In this way, people's needs are infinitely expanded. The tension of desire is constantly moving towards new products, and the feeling of being unsatisfied is rekindled again and again, which has become the core of this commodity economy.

-"Creating consumers"

Trap: This is a symbol of status and taste.

(Many goods) sell a class identity, provide goods that conform to the bourgeois lifestyle, and make people think that they can acquire bourgeois symbols by buying certain clothes or furniture. By buying a commodity, people can pretend to join an enviable group. The audience of this idea is the petty bourgeoisie, whose economic strength or cultural background is not enough to join the nobility or the big bourgeoisie, so all this conveyed by department stores has become the authority they believe in.

-"Creating consumers"

Trap: Who you are depends on what you buy.

In the field of media, enterprises convey a set of consumption ideology around the same stereotypes, values and norms. In the world view of business, everything we have depends on what goods we have and what symbols we get. In other words, commodities can meet the basic needs of human beings: happiness, self-esteem, friendship, love and family ... and finally get happiness. Simply put, what these media want to express is: "exchange money for a product, and then exchange products for happiness."

-"Creating consumers"

Trap: You must look decent.

In the transition at the turn of the century, the concepts of "tolerance" and "virtue" are gradually diluted and replaced by concepts related to "personality". In various media and life guides, there is less and less praise for the typical qualities of production mentality, such as simplicity, economy and responsibility, and more pen and ink are spent on highlighting the charm, attraction and charm of the protagonist. "The new" Personal Cultivation Code "emphasizes paying attention to light tones, practicing public speaking, exercising, developing good eating habits, having a proper tan and good hygiene habits, but paying little attention to morality."

-"Creating consumers"

Trap: what is given to children must be the best.

Children have become a test of family integrity and marriage success, and mothers have to complete this part of the performance. The market has launched corresponding products in due course: there are more children's books in the north of the city, and various pediatricians, psychologists and education experts enthusiastically teach mothers how to raise children. In addition, mothers should learn how to match the diet correctly to ensure balanced nutrition, and learn how to sterilize baby bottles to ensure the hygiene of babies ... In people's minds, what they give their children must be the best. To be the best mother, they must first become the best buyer.

-"Creating consumers"