Top ten in domestic makeup list
Kazilan-Kazilan (Hong Kong) Limited
Cultivation in 2002, terminal operation in 2003, market promotion in 2005, brand prosperity in 2006, peak in 2007, terminal optimization in 2008, and drastic consumer brand promotion measures in 2009. It took Kazilan only four years to go from obscurity to establishing the market position of mass fashion cosmetics. Kazilan showed a strong market development trend and tasted the sweetness for the first time. At the same time, Kazilan also sees the development potential of the make-up market more and more clearly.
As the leader of China cosmetics brand, Kazilan met a seemingly insurmountable hurdle in sales scale. Some professionals commented that "it is not because of the poor quality of Kazilan's products, but because Kazilan's marketing is too' traditional' and' ineffective', or the old routine in the early 1990s, with no interaction, no controversy, no fashion, no focus and too little communication with consumers.
Lan Xiu-Guangzhou Yashi Biology Science and Technology Co., Ltd.
In 2009, Lan Xiu began to take the road of "brand make-up", getting rid of the shackles of "fashion make-up" in an all-round way and perfecting the medium and high-priced make-up. Lan Xiu is a cosmetic brand with few networks and high output in a single store in the terminal cosmetic market. It can not only get rid of the embarrassing situation that fashion cosmetics make money by opening stores, but also make the network survival rate high and open a stable one. In terms of single store output, Lan Xiu is second to none. Lan Xiu is a model of the successful operation of "make-up+skin care" mode. Lan Xiu is the first company to manufacture cosmetics with skin care function and resort to the concept of make-up brand. With the professional strength background in early years, Lan Xiu expanded the product line of skin care products, effectively pulled back the funds and supported each other with makeup.
Lan Xiu's training is unique in the cosmetics industry. The training team has become a sales team in Lan Xiu and a pioneer in sales in Lan Xiu. This has not only effectively developed the sales network in Lan Xiu, but also laid the foundation for the terminal stores to continue the counter orders.
In 20 10, the goal of Lan Xiu is to double the number of sales outlets, from more than 2,000 to 4,000, and double the return, so as to build four provinces and regions with annual return of 10 million yuan-Zhejiang, Hunan, Shandong and Guangdong. In the second half of 20 10, Lan Xiu will devote all its efforts to CCTV advertising and double the sales outlets and rebates of 20 1 1 again. In 20 12, Lan Xiu's plan is to double the sales rebate and fully enter Hongkong, Taiwan Province, India, Thailand, Malaysia and other regions to start the operation process of Lan Xiu international brands.
Shanghai cocoa cosmetics co., ltd.
Born in a noble family, absolutely beautiful. Keke is self-aware and keeps a low profile. Although he is in the afterlife, he is unwilling to be lonely and seeks change. Thinking is the way out. Make-up urgently needs to find a way out, but where is the intersection? Cosette has her own understanding.
Guangzhou kating cosmetics co., ltd.
The core of makeup lies in color planning. In order to highlight the brand differences, Kating tried to establish a set of her own color system by referring to the rich color systems in Europe and America, adapting to local conditions and matching the skin color of the orientals. In China, only a few brands have their own color plans. The most test of color planning is the brand's grasp of fashion trends. At this point, Katyn is a hunter of fashion trends.
Celebrity endorsement is the "brand engine" of cosmetics enterprises. In June 2009, Katyn signed a contract with Charlene Choi, a popular Hong Kong film and television superstar, as the new image spokesperson of Katyn brand. 20 10, Kating's spring makeup-"Huayang" was presented to consumers as scheduled. Today, Katyn has won the honor-she has won the titles of the top ten most influential cosmetics brands in China, the best brand of cosmetics counters and cosmetics franchise stores in China for many times, and Katyn is making efforts step by step in the ever-changing cosmetics industry.
Lanser-Wanbang International
In 2006, Wanbang International changed its strategy and gave up pawning in China cosmetics market. Previously, the key markets of Wanbang International cosmetics and perfumes were Europe, America, Russia and the Middle East. In April, 2006, Lancer and Eva Huang, who played the leading roles in the movie Kung Fu, signed an endorsement contract at Guangzhou Garden Hotel, officially announcing that their plan of "Climbing China Peak" was fully launched. In 2007, Lancer makeup was exhibited at the Shanghai Art Fair in May of that year, which opened the prelude to the official operation of Lancer in China market. Since then, some people have commented that the listing of Lancer has been taking up time, because in the first half of 2008, no new make-up brand appeared to compete with it. Moreover, the OTC policy of the first batch of manufacturers was strong, which was not comparable to other make-up brands at that time, creating conditions for Lancer's rapid marketing.
In the next step, "adjustment" will become the main theme of Lanser, who will cut into the "strategic channel" of shopping malls, but Lanser's intention is not to make a profit, but to enhance Lanser's image and consolidate Lanser's sales as a "profit channel" in cosmetics boutiques.
Qiaodi-Guangzhou Qiaodi Fine Chemical Co., Ltd.
In 2005, Guangzhou Jody Cosmetics Co., Ltd. established a sterile production workshop with 12 automatic assembly line and 65438+ million-level purification in Xicheng Industrial Zone adjacent to Guangzhou Baiyun International Airport, and a high-tech production base in line with GMP international standards-Guangzhou Jody Fine Chemical Factory, which greatly increased its production and research and development capabilities and created the first "15". This has undoubtedly become a major advantage of Jody's makeup, which requires high fashion elements. Jody's second film, 15, was created by his high-quality American director. 15 minute live demonstration can let consumers intuitively feel the change of makeup. The immediate effect adds a lot of color to the sales of Jody makeup.
In 2007, Jody, already famous, became one of the masters of Hua Dan in 2008 without any suspense. These two years are also the time when brands in the domestic make-up market bloom everywhere. Jody's deposition before others makes the right thing done at the right time. In 2008, Jody's sales increased by 30% year-on-year. At present, there are more than 5,000 counters and franchise stores in China. However, with the frequent efforts of new and old brands in the makeup market and the maturity of consumers, Jody makeup began to look a little old-fashioned in terms of products and image, and the pace seemed to be gradually slowing down.
Mary Daijia-Shanghai Yangfei Cosmetic Co., Ltd.
Since Mary Daijia swept the makeup world with a mascara in 2006, Mary Daijia has been quietly sneaking and focusing on her own path. Follow the big stores, pay attention to the needs of the cosmetics chain system, put yourself in the shoes, fully cooperate with and help the expansion of the chain system to clear the obstacles and help customers develop. This is the concept that Mary Daijia always adheres to.
Different from the traditional separation of the front cabinet and the back cabinet, Mary Daijia's counter is integrated with the front cabinet and the back cabinet, which provides a stage for Mary Daijia brand to display itself. Mary Daijia dances in front of consumers like an actress. This not only greatly reduces the sales difficulty and personnel cost, but also solves the problem of over-reliance on professionals in makeup sales. Mary Daijia's innovative practices have effectively improved the efficiency of cosmetics stores and truly realized that Mary Daijia has become a new profit growth point for cosmetics stores. Mary Daijia's logic is that cosmetics stores can develop well if their efficiency is improved.
The development stage of Mary Daijia's "A Mascara" has gone far away, and now she is consolidating the foundation of make-up in a cosmetics franchise store to accumulate strength for Mary Daijia's brand era. 20 10, Mary Daijia is negotiating with Watson's system to enter. When Mary Daijia thinks that the channel foundation in the franchise store is solid, it is her established strategy to enter the mall in time.
Boer-Boer (Shanghai) Cosmetic Co., Ltd.
If makeup is an art, Bohr is the best interpretation of it. Born in the financial turmoil in 2009, Bohr implanted pop art popular in the 1960s+0950s into today's popular makeup, and positioned the consumers as fashionable girls after 1990s. At the beginning of listing, Bohr launched five series of nearly 40 categories and 200 makeup products, including face, eyes, lips, nails and makeup remover. Under the endorsement of BY2, which is very close to its brand connotation, "youth" and "fashion" have become the special highlights of Boer makeup to gain loyal fans.
Chengdu laose trading co., ltd.
Yang Yan, the head of pyrography, has a unique view on make-up, and thinks that make-up as a creative fashion industry should have its own "maverick" temperament. As a result, the brand pyrography has many "differences": setting the tone of "bar culture", using male stars as spokespersons, paying a slightly higher price but paying attention to providing follow-up value-added services for terminal stores ... "Unique" pyrography is winning the recognition of more terminals, and it has listed the last two years as a key period of growth.
Hangzhou Mao Geping cosmetic co., ltd
MGPIN, named after China's top makeup master "Mao Geping", has been fully distributed in shopping malls all over the country, and it can be seen in more than 30 department stores in North China, East China, South China and Southwest China. Moreover, it is outstanding in the top 20 department stores in China, and some single-cabinet annual sales have created tens of millions of sales myths, which is unique in the industry. This is not something that ordinary skills can catch. It is the artist Mao Geping's lifelong dream to make MGPIN a China brand that can compete with international brands.
What are the qualified and useful cosmetics in China?
Yu Xi Cao Huanyan lipstick
Yuxi brand was founded by Ms. Jin Yuxi. Yuxi's first product is lipstick. As far as lipstick is concerned, it is also experienced.
Although it has been acquired by L 'Oré al Group for a long time, the packaging is still the classical style of China ~ all-black packaging with white logo on red background, which looks very elegant and generous.
The color number of this series *** 10 is named after the simplest and simplest color name with China characteristics. However, the color number distribution is not simple at all, and the popular color system is almost completely covered.
The lipstick is added with rare cordyceps components in snowy areas, which can moisturize and reduce the generation of lip lines. It can be said that the cost performance is high ~
Ganoderma lucidum vitality crystal nourishing lipstick
The original version of this series is Yu Xi's "Little Blackpipe", which was born in 1994. It was given a new life after being re-carved.
The style of the packaging is the same as that of the series of Cordyceps sinensis, but the embossed pattern has become Ganoderma lucidum, and the tube body is a little slender, which is very oriental.
All the colors in this series are very nice, and the names are super nice ~ lipstick for both internal and external repair, right!
Is there a sculpture 999 on the palace wall in Beijing instead of the visual sense of color ~
What kapok in the south of the Yangtze River, Phoenix Diaojiao Building, Beijing Palace Wall, I feel that I am also a boudoir rich woman with a finger off the spring ~
Mao Geping seamless moisturizing light sensitive powder paste
Mao Geping's makeup has always been very famous, and she is escorted by internationally renowned makeup artist Mao Geping. Of course, the level is very guaranteed ~
This light-sensitive powder cream is a star product of Mao Geping brand, with aloe vera, ve and other skin-care ingredients added.
Mirror packaging can be called fingerprint collector, and the international famous brand feel comes to my face, and the cake-like design is more convenient to carry. There is also a black flannel cover in the package, and the packaging of domestic products can also be very tall ~
This foundation cream * * * comes in three colors and is suitable for most oriental skin colors. The concealer is strong and durable, which is very rare in shiny base makeup. In addition, you can make up anytime and anywhere, which can be said to be very convenient.
Ma Li Dai Jia primary color lipstick
The wide range of color numbers of this series is also the benchmark of domestic lipstick. At present, there are 30 colors in the whole series, and there are many color numbers to choose from. The packaging is very interesting. There is a 12 exclusive logo on the top of the cover, which is full of design sense.
Besides many color numbers, its packaging is also very interesting. There is a 12 exclusive logo above the cover, which is full of design sense.
In addition to the special imprint, this series also won the 20 16 Tmall Gold Makeup Single Product Award of the Year, which shows its popularity ~ Are you sure you don't want one?
Omron Swift long thick mascara
Omon is most famous for its mascara, which is cheap and cost-effective. Mascara is suitable for people and is greatly influenced by the region. People of different races have different hair conditions, so the focus of mascara design is also different.
The mascara paste in Europe and America tends to be moist, and it is difficult for Asian eyelashes to support such a paste, and the eyelashes are easy to collapse and easy to put on makeup.
This is Omon's most acclaimed mascara. Will not smudge, fly legs, brush the roots very clearly ~
The existence of brushing eyelashes doubles, but naturally, it directly kills a lot of big-name mascara ~
Oumeng elegant sketch eyeliner
In addition to mascara, Omon eyeliner is also very easy to use, smooth and easy to draw, and it is not easy to put on makeup.
The pen tip is thinner, which is more suitable for sketching thin eyeliner and making eye makeup more exquisite. It is said that even if you stay in the sauna for two hours, you won't feel dizzy. Domestic products are really awesome.
The packaging is heavy and textured. Cabbage price has the quality of a big brand.
Flamingo magic night meteor eyeliner
Everyone knows the mascara of Flamingo, so let's talk about his eyeliner today ~ It is said that Flamingo and Omon are female compatriots with the same quality ~
This bag is mainly black, relatively low-key, and the pattern is blooming rainforest flowers, which is very nice.
Smooth water, thicker writing than Omon, more suitable for beginners, waterproof and anti-dizzy, but easy to unload.
Kazilan eyebrow powder
The style of Kazilan Eyebrow Powder is very good, and it has always been very popular with fairies. Fine powder, natural color, not easy to agglomerate and very durable.
This eyebrow powder comes in two colors, suitable for girls with dark hair and girls who dye their hair. Dark color is slightly less than light color, which is also a very scientific design ~
The matching small brush has strong powder extraction ability and is also very easy to use. There is an eyebrow brush at the other end to help smudge, which is very convenient.