One night in the first month of 1956, there was a cry of a baby in a humble hut in the southern suburbs of Hanzhong, Shaanxi Province, and a little life was born. He was Xiang Bingwei.

who is Xiang bingwei?

Xiang Bingwei was born in Hanzhong, Shaanxi Province in 1956. In 1987, he founded Hanzhong Weizhi Suit Factory with a loan of 5, yuan, founded Weizhi Garment Co., Ltd. in 1992, and was transformed into Shaanxi Weizhi Group Co., Ltd. in 1998. In 21, the group realized the production and sales of more than 6.5 million sets, with a sales income of 32 million, making it the largest garment manufacturer in northwest and southwest China.

It was difficult for many people to start businesses in those days, but Xiang Bingwei, a private entrepreneur who came out of a poor ravine in southern Shaanxi, was a bricklayer in his early years, which many people never imagined. He is an able person known to many local elders in Hanzhong, and his life has experienced too many legends.

The purpose of this article is to talk about this local entrepreneur who was once all-powerful in Hanzhong and even Shaanxi.

Xiang Bingwei's family was extremely poor when he was born, and his mother was ill in bed all the year round. In order to survive, he had to learn to pick up dung, feed pigs and farm the land from an early age. At that time, the children of the poor were in charge early. In order to treat his mother, he needs to go to the city to collect swill for only five cents.

Like most children, he is eager to study. He is intelligent and likes to think and study hard since he was a child. However, in 1968, when he was in the fourth grade of primary school, he left the campus forever because of a disaster. It was a crazy time, and the fighting everywhere made them unable to go to school at all.

this is not the most helpless, but his father is the most helpless. For some reason, his father was born with him, and he despised him since he was a child. Often, a word of disagreement is a combination of sticks, and his father thinks he is a freak. Fortunately, the clever Xiang Bingwei has always felt that he is a person who can achieve great things.

In 1972, he finally broke up with his father. He decided to leave his family and work as a coolie in a construction engineering team in the city. What is a coolie? In fact, it is to do some work with ash and move bricks. Today, it is a brick Mover.

However, being stubborn by nature, he is definitely not willing to just be a coolie. He was kind and honest since he was a child, and his personality was relatively introverted. He worked hard and gradually gained the recognition of all the teachers. However, in the first three years, he only did some manual work. When he was free, he learned how to build bricks and plaster, and saved some living expenses.

It was not until 1975 that he was determined to learn the technology of clay tile systematically, and he felt that it was promising to build clay stoves for family kitchens. So he painstakingly studied the structure and technology of the earthen stove, and learned to build bricks with mud at home by himself, and then dismantled and rebuilt them. Finally, he developed a set of his own earthen stove style-horseshoe return air stove by himself. In fact, the principle of his "invention" is also very simple, but he dares to try. It is said that this kind of stove designed by him does not need to pull bellows, and it is still strong. Soon, he became famous, and people around him came to find him to build a stove. He also earned the "first bucket of gold" in his life.

but as the saying goes, "people are afraid of being famous, while pigs are afraid of being strong". In the next few years, in order to earn money, he worked everywhere, and he was as busy as a bee every day. He earned a little money, but due to long-term bending work, his waist began to suffer from severe pain. Later, he came to the hospital in Hanzhong and was diagnosed with lumbar muscle strain. The doctor told him not to do that job again, otherwise he would be paralyzed for life. The year was 198.

this news is really a bolt from the blue. This means that he must give up the technique of clay tile that he has studied hard for five years forever. He finally made the "invention" go to waste, and his heart was very unwilling, but there was no way. In order to survive, he finally gave up.

Maybe everyone has his own life. As the saying goes, "Seek things from people, wealth from heaven". At the age of 24, when he just found his own direction in life, he had to give up because of fate, and everything was torn down and started all over again. It was really difficult at that time.

During that time, he thought a lot. Since he couldn't stand and work, he found a job of sitting and working.

So he thought of the tailor industry. After his comprehensive consideration and the demand for making beautiful clothes after the reform and opening up, he concluded that the garment industry has great potential, and he immediately did it when he thought about it.

He sold his valuables, and with the money saved from several years' clay tile work, he bought a sewing machine, and by inquiring about a master in Xiangshui Town, Hanzhong, he went to learn from him. Xiangshui Town is located in Nanzheng County, Hanzhong City. It is dozens of kilometers away from home, and the mountain valley is deep. He came all the way here with a small amount of travelling expenses and said all the good things, hoping that the master could take him in to learn some sewing skills. The master finally accepted the money and agreed to his request.

He practices needlework every day in the master's home and learns how to operate the sewing machine. At first, the master only taught him to sew trousers and bags, and only showed him once. From then on, he never cared about him, so he practiced as the master taught him. However, the so-called "interlacing is like a mountain", sewing technology is not as easy as he imagined. It is a job that requires care and patience and is generally only suitable for women. Accustomed to holding a tile knife, he seemed very uncomfortable at first, and the master thought he was stupid. He practiced sewing the same trousers bag every day, but he couldn't sew it well all the time. For a while, he went to the back hill alone and stood there in a daze. He suspected that he was not a tailor's material. He said to himself several times in the face of the mountain, "What should I do if I am so naive as to kill others?"

He managed to gather all his possessions to learn sewing skills, but now he is very unwilling to give up. Besides, he has a waist problem and the bricklayer can't do it. He can't go back. What else can he do? He said to himself, this is the only way, and there will be opportunities if you don't.

Later, he still practiced sewing pants bags every day, and practiced every stitch and thread repeatedly. He took the pants bags sewn by the master and studied them carefully. He works during the day and dreams about how to sew needles at night. Finally, God pays off those who help him. His trousers are getting better and better, and his sewing machine is extremely skilled. The master gradually recognized him and taught him some more complicated techniques.

through his intensive study in the past five years, he gradually mastered the production technology of trousers, tops, shirts, even suits and Chinese tunic suits. You know, he is just an ordinary person. It took him several years to use these technologies and several times the diligence of ordinary people to get where he is today. How difficult these are. Later, after his success, he couldn't help crying every time he thought about it. He said that he would like to thank his master for taking him in. Those hard years were the most important wealth in his life.

The most commendable thing is that Xiang Bingwei always learns things and loves to delve into his own things. Later, he summed up a set of "Xiang's cutting formula" for making trousers. With this formula, any style of trousers can be processed from cutting to final molding, and the efficiency and quality have been significantly improved. Now that I think about it, only he with primary school culture can develop a set of blanking formulas, which shows that his brain is still very sufficient.

after learning sewing skills, he said goodbye to his master affectionately and decided to start his career.

He chose to return to Hanzhong City. He found a simple appearance room, started his own shop career, and took several apprentices. Because the quality of the suits he made was good and the price was right, he gradually became famous. More and more people came to him to make clothes. Almost every day, people lined up for him to sew clothes. Of course, in the first few years, he caught up with the spring breeze of reform and opening up and earned a lot of money in his pocket.

if you earn money, you should start a business. In 1987, after consulting with his family and seven guys in the shop, he decided to borrow 5, yuan from the bank to set up a clothing factory, and named it Hanzhong Weizhi Suit Factory, which was located on Jianguo Road in the south of the city with a large flow of people in Hanzhong.

At that time, it was at the end of 198s, and the reform and opening up had just started in Hanzhong. There was hardly a private garment factory in Hanzhong, and even few private garment factories in the whole western region of China. It was the first private factory opened in Hanzhong, although the scale was not large. This is the key to his success in life.

In the first five years of building a factory, he always insisted on quality and credibility first. All the suits from his factory had to go through more inspection procedures than those from other factories. Other buttons only needed 3 to 5 strands. He wanted 16 strands and had to do a load-bearing test of 25 kilograms. Such strict quality requirements were bound to increase his production cost. However, Xiang Bingwei said that our factory has just started. To occupy the market, the quality must be better than other factories, and the high cost is worthwhile. His vision is still higher than ordinary people. At first, he thought most about the market rather than profit.

In 1992, the business was gradually on the right track, but he found that the original business model was not suitable for the fierce market competition. He resolutely reformed and chose to embrace the big domestic market. He reformed the company and established Hanzhong Weizhi Garment Co., Ltd. In that year, he also went to Hong Kong, where the clothing industry was very developed at that time, and made an in-depth inspection of well-known clothing companies in Hong Kong. After returning to the company, he made a bold move-returning goods if he was not satisfied.

this measure may have been ruined even today, but it was very bold in the mainland in 1992, especially in the west, a very poor and backward place. At that time, the company's management felt that this would lead to malicious returns, and the losses would be very large. However, he believed that as long as the quality of clothing was really good, only a few people would eventually return goods maliciously, so we should have confidence in the psychology of consumers. If we look at his decision-making from the present perspective, there is no doubt that his judgment is completely correct, and grasping human nature is the magic weapon for his success.

Sure enough, there were many malicious returns in the first half of the policy, because this promise was not defined at that time. It includes not only Weizhi's series of clothing products, but also the goods distributed by Weizhi; Including "Tiger Leopard" leather clothes, as well as Shanghai leather shoes; It includes not only the return due to product quality reasons, but also the return due to the change of consumers' interest, and there is no specified return time, which is somewhat similar to the return for 7 days without reason. Therefore, some people just wear it for a few weeks and return it, then wear it and return it, then return it and buy it again. In order to verify the promise and bet with friends, the suits that have been worn for five years are also returned. In this turbulent autumn, the wishes of people with various mentalities who want to return money have been met. However, a large number of returnees with bad mentality have also put Weizhi through a severe test of life and death. In the face of bad information from all over the world, looking at bundles and piles of returns, everyone was impatient except Xiang Bingwei, and everyone was sweating for Xiang Bingwei.

Xiang Bingwei is a stubborn person by nature. He always believes that big waves wash sand. He wants to screen out the real customers who trust Weizhi through this measure. The temporary loss is only the cost of the experiment. He also keeps doing ideological work for people in the company, believing in normal consumer psychology. He also introduced regulations in the company that anyone who does not implement the policy of returning goods if they are not satisfied will be fined or even fired.

After half a year's precipitation, there are fewer and fewer malicious returns. More people think Weizhi's products are really good, there is no reason to return them, and the repurchase rate has increased. In the past six months, the profit has lost more than 3, yuan, but I didn't complain to Bingwei, thinking that I would earn it back sooner or later.

At that time, his policy was very bold and avant-garde, which boosted the confidence of the whole consumer market. From this moment, Weizhi's fame started. Everyone in the market knew that there was a clothing brand called Weizhi, and its sales increased rapidly.

Weizhi was also named as "National Enterprise with Good Public Reputation" by China Social and Economic Research Center for its outstanding reputation of being the first one in China to put forward "Refund if you are not satisfied", and was awarded the highest award-Consumer Protection Cup by China Consumer Protection Foundation as the only clothing enterprise in China.

Not satisfied with these things, he continued to pay attention to the quality of clothes, and in 1995, he proposed that you buy clothes, I wash them and I iron them. This means that anyone who buys a new Weizhi suit can enjoy three free washes and irons in Weizhi store. These are all the experiences he learned from the factories in the south. There is no way. At that time, the south was already at the forefront of the country in the clothing industry, and the inland, especially Shaanxi, was still very backward.

Xiang Bingwei is a wise man who is good at creating and inventing, but at the same time he is good at learning and imitating others' good experience, which is an important quality for him to become an entrepreneur.

Because Weizhi's clothing quality was really excellent in the 199s, such a little-known private small enterprise became a star enterprise in the southwest and northwest markets of China, and its products firmly established in the western region.

At that time, it was not easy for a sewing worker to grow up from a backward area like Hanzhong in southern Shaanxi to be the boss of a private enterprise. Moreover, his education was only elementary school level, which is unbelievable now. This is the pride of Hanzhong people and Shaanxi.

in 1998, he changed the company into Shaanxi Weizhi Garment Co., Ltd. to adapt to the stock market, and moved the company's headquarters from Hanzhong to Xi 'an High-tech Industrial Development Zone, and started a second venture. His Weizhi store was once opened on the bustling East Street of Xi 'an. This shareholding system reform not only consolidated the foundation of Weizhi Group's future development, but also withstood the huge impact of the Southeast Asian financial crisis on the clothing industry. Enterprises expanded more than 4 specialty stores in Shanxi, Henan and other provinces in one fell swoop. This year, he was 42 years old, and finally became the chairman of the group company. He was thinking that he would pursue more spiritual things, including the regret that he didn't read many books.

he knows that his cultural level is low, so he pays special attention to the cultural quality of his employees, and he wants them to be "honest and diligent". He knows that an enterprise can't be bigger and stronger without its own corporate culture, so culture has to be operated by educated people.

Therefore, since he founded Weizhi Group, he has always placed special emphasis on the cultivation of talents. As long as he can retain talents, especially high-level talents, he is willing to pay a high price. In the years when the company has been growing, he has repeatedly attracted talents at all levels with high salaries.

in January 1996, at the beginning of the new year, he publicly posted a recruitment announcement in the society, recruiting the vice president of the company with an annual salary of 1, yuan and recruiting senior managers with an annual salary of 5, yuan. Although this is not a generous treatment now, it exceeded the high salary of the same industry at that time and became an explosion news in the newspaper. Not long after the recruitment announcement came out, masters, doctors, even university professors and factory directors of state-owned enterprises rushed to call to apply, and more than 3,5 people were involved in the recruitment army.

It can be said that without generous treatment, how can we attract senior talents at all levels? That's what he said and did. As long as he is really talented, all the benefits will be honored one by one. He is well aware of his low level of education.