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Recently, something terrible has happened to water droplets.

Undercover: high salary+performance appraisal, many audit loopholes _ 1 130 _ Tencent video

Two days ago, the pear video shooter uploaded a video of undercover "Water Drop Raising" and instantly boarded the hot search in Weibo, igniting public anger:

The "Water Drop Fund" has deployed local staff in hospitals in more than 40 cities across the country to guide patients to raise funds one by one as "volunteers".

They swept the building in a carpet way, hospital by hospital, ward by ward and sickbed by sickbed, asking patients and their families if they had any difficulties and whether they needed to raise money for help.

In fact, this also understands this practice.

Some patients come from remote areas, have poor economic conditions, do not know much about the Internet, and may not have heard of Didi Chuxing.

Coupled with their old age and infirmity, it is a good thing if someone instructs them to use water drop financing, even if they don't get much funding.

Really? That's not the case at all. These so-called volunteers, in the process of initiating fund-raising, simply asked orally, without accurately verifying the patient's condition, economic situation and other information.

How much is the donation? Fill in at will; I don't want to know where the donation went.

They also have a special help template. No matter whether the person who asks for help is literate or not, how well he writes, he can make up a sad story that makes people cry like rain.

It can be seen from here that they are working so hard, of course, not to show their love.

What's the intention?

The answer is simple: commission.

"Five valid orders are from 80 yuan. If it is 6 to 10, it is 100 yuan. Maximum commission per order 150 yuan. A better push can earn more than 10 thousand a month. "

Moreover, the company also has KPI requirements: get at least 35 orders every month, and implement the last elimination system if it fails to meet the standards.

After watching this video, I feel like kicking over a five-flavor bottle, which is particularly uncomfortable.

When our goodwill becomes a commercial act, when our concern becomes the flow of the company cutting leeks, who will raise donations for the water drops in the circle of friends next time?

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I looked up Didi Chuxing's vision on the Internet: let China's family diseases be treated.

It sounds beautiful, of course, the initial financing of water droplets is also very powerful.

Compared with some paid crowdfunding agencies that draw commissions, Didi Chuxing gives all the money raised to the helpers without charging any service fees. This makes us believe that it is really a public welfare company.

But it is also a commercial company.

According to Tianyancha's information, the * * * company to which Shuidichou belongs has carried out five rounds of financing. Investment institutions include Tencent, Meituan, Gao Rong Capital and Lanchi Venture Capital, and even innovation works of Kai-fu Lee also participated in the investment.

These well-known investment institutions have taken a fancy to the huge commercial capabilities of Didi Chuxing.

One way to cash in is to sink the market like Pinduoduo. Grab users, expand exposure, occupy the market, and become the crowdfunding platform of top 1

Just like when we mention milk tea, we think of fragrance. When we mention crowdfunding, it wins.

No matter whether you have money or not, no matter the severity of the disease, it is enough to pool the number of people and increase the number of places. As for the truth, no one knows.

A volunteer said: "We volunteers are also taught a set of words to make patients willing to launch crowdfunding and make them feel that volunteers are really considering them." Full routine.

For it, we are traffic, money and the core competitiveness of the platform, but we are not a patient lying in bed waiting for help, nor are we good people who donate money by clicking links.

Selfless public welfare and commercial capital are destined to be a game. And business, with the blessing of wealth, won from the beginning.

I think of a famous economist Adam Smith's words: "The dinner we enjoy every day comes not from butchers, brewers or bakers, but from their self-interest."

Many people have been cut by the hypocrisy of water droplets.

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This is not the first time Didi has spent public love.

In May this year, after Wu Hechen, a comedian from Deyun Society, was admitted to the hospital with a sudden cerebral hemorrhage, his family raised a fund with a ceiling of 6.5438+0.000 million through water droplets.

Really? Wu Hechen's family has two suites in Beijing, 1 car. Their family life is rich, they have cats and dogs, and their wives use Huawei p30pro. However, they also build poor households and raise them with water droplets. The treatable cerebral hemorrhage is about 1 ten thousand, but the family requires 1 ten thousand.

Irony? They are afraid that they are crowdfunding pensions.

Huang, a sophomore in Nanning, Guangxi, is seriously ill. The initial treatment fee is expected to be 300,000, and his mother initiated crowdfunding.

After 22 10 forwarding and 9253 donations from netizens, Huang Jia successfully raised and cashed out 25262 1 yuan.

Really? Huang's family has a house and a car, and some people question the rationality of her family's fund-raising. Huang publicly posted on QQ space, saying, "What does it matter to you that my mother can earn money?" The house where my family lives is millions. What do you care? "

Angry? We ordinary people who help him raise money are still working overtime, going out on business trips, getting a meager salary, and even moving bricks as hard as dogs.

However, they just want to lie down and earn money, win our trust with beautiful writing, cheat our money, and ensure that they have nothing to worry about for the rest of their lives.

Their behavior is no different from that of "blood sucking worms", and the big platform of water droplets is a hotbed for their breeding and spread.

What are the consequences of this?

We dare not donate money to help link any more, because we know nothing about them.

Roxane, a columnist in The New York Times, once said: "It seems very difficult to expand our empathy in an era when emotional input is exhausted."

The platform is not standardized, the property audit is not strict, the diagnosis can be forged, the copywriting has a ready-made template, and the whereabouts of the donation are unknown. If it were you, would you dare to donate?

Remember Guo Meimei, who once called herself "the general manager of China Red Cross Society"? Her vanity directly pulled the China Red Cross off the altar.

The national survey shows that the original public's trust in the Red Cross is 66.7%; As soon as the Guo Meimei incident came out, the national trust was only 26.7%, and 53.3% people had great distrust of the Red Cross.

A professional said that Guo Meimei quarreled for three days, which ruined the 1 10 year of the China Red Cross.

Trust is hard to build, and it only takes a moment to collapse.

Many people will become more indifferent after the water drops are raised. People who really need it can neither speak for themselves nor get everyone's attention.

They did nothing, but lost everything.

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"Let more people be guaranteed when they are healthy and get a sum of money quickly when they are sick. This is actually the original intention of our business." Shen Peng, the founder of Water Drop Chip, showed his initial intention at the 20 19WISE Wind Direction Conference.

As the no 10 employee of meituan, his success in his post prompted him to leave his job and start a business impulsively. This is a detail:

"The family of an old colleague is ill and can't afford it. I called on my colleagues to raise money, but the efficiency of raising money was very low, so I left on impulse. "

The original intention of the water drop fund is correct, but the growth method is wrong.

The current practice of water drop financing is no different from that of Didi in the past. The successive incidents of passenger victimization have completely lost the trust of the people. How far is it from this day

As a large company with ordinary people as its main consumer group, Didi Chuxing needs to think about how to assume its social responsibility and better serve the public.

Only such a public welfare company is worthy of your trust. If mistakes are not corrected in time, people's trust and love, which are really scarce, will never come back once they are consumed.

While we still have love, while we are willing to wait.

May every compatriot in real need feel the warmth conveyed by our fingertips.

-The end-

Hi, friends, I'm Wei 'an's sister. All my articles come from my own years of study and work experience, and my communication, emotional intelligence and wisdom in life also come from my experience.

Welcome to pay attention: Wei 'an said that replying to the "bottleneck" in Wei 'an backstage taught you how to rise in confusion. If you also want to achieve rapid growth and avoid detours, this growth surprise must be collected!