in the transaction process, users should know you first, then get familiar with you and trust you, and then make a transaction with you. If your potential users can't reach you, how can you make more users familiar with you? Therefore, activities that can increase exposure must be done. During the bonus period from the media, a local store brand can be promoted through WeChat WeChat official account, and the cost of an article is about 5, yuan. However, with the fading of the media traffic dividend, users are exposed to more and more information, and the reading of WeChat official account is getting less and less. Local stores are increasingly inclined to promote vertically, such as Little Red Book/Public Comment. Xiaohongshu has always been the vane for everyone to plant grass and pull weeds. Whether it is wearing, beauty, skin care products or medical beauty, everyone is always used to reading Xiaohongshu before buying. First, we should set a goal for the marketing plan of Little Red Book. For example, a selling point of the product is the theme of the promotion of Little Red Book. We should link Little Red Book with online celebrity from all directions or topics to form multiple goals, and then independently allocate or extend the time to make a certain direction as a separate goal for in-depth drafting. Second, strengthen the spread, not only the little red book, but also other online resources such as Weibo, WeChat and news should be integrated and utilized, and internal and external forces should be gathered to promote it. Xiaobian here suggests that the content of diffusion and broadcasting should not be diversified, and the direction should be unified as far as possible, and a small number of elements are more conducive to the promotion of Little Red Books. Third, the plan should be strategic, and we should not blindly start to promote the little red book. We must know the competitive advantages and selling points of the industry where the product is located in advance, make the contents of the little red book notes in a targeted manner, and optimize the key words of the little red book notes. Fourth, determine the promotion cycle and promotion time, and try to choose the peak traffic period (9 pm) to send the little red book notes; In addition, online celebrity KOL should also have appropriate cooperation in the promotion time, and generally add the time scheduling plan of brand online marketing activities. Fifth, the resource strategy, the selected Little Red Book online celebrity must be consistent with the promotion products, including personal temperament and personality characteristics. Why does the store explode the little red book? Quality blogger output! When you search Shanghai Bund in Xiaohongshu, high-quality content is definitely a high praise in the search results. Xiaohongshu promotion is different from traditional brand marketing. It is not only necessary to do a good job in product design and sales docking, but also use Xiaohongshu brand number to tell a good brand story and produce high-quality UGC content. When investing in the promotion channel of Little Red Book, we should help the brand to locate accurately through the big data analysis system, build the image for the brand with the help of "external force", that is, through the influence of Little Red Book notes, and finally use emotional interaction to drive business interaction and stimulate consumption desire. The rhythm that many store brands care most about .. Tips for planting grass in stores 1. The store promotion cycle takes the first quarter as an example, with different types, which can be reasonably distributed 2. In the case of less notes on Xiaohongshu, it is a benign marketing principle advocated by Buma.com and a long-term strategy applicable to most brands.