1, the reputation is not as good as before. When it comes to it in the future, someone will mention the new advertising copy.

Generally, the advertising copy of artists is given by brands, so the new advertising copy is controversial, and brands must participate. The new personal design itself is more attractive to female powder, and all of them are mature female powder, and this kind of women is the main consumer army of products. At this time, fans will blame the brand, passers-by will blame the brand and novelty, and then the reputation will definitely be affected.

2. Product sales are affected, and the sales situation is not as good as expected.

Since there are mistakes in the copywriting, some people will definitely boycott Chanel's products, especially the perfume represented by the copywriting, so the sales volume will be affected to some extent. Although Chanel has a large number of fans and belongs to a world brand, Chanel will not lose money, but its profit should not be higher than expected. The new copy says that women who don't wear perfume have no future. Chanel perfume has always been an entry-level product, and many girls who have never used perfume want to buy it. Seeing this copy, there must be many people who will be? Persuade? .

This will affect the signing of Chanel spokesperson in the future.

Chanel's advertising copy is so unfashionable that it is resisted by fans and passers-by. Although the new Lei Zhi has apologized for this matter, it is definitely impossible for the new Lei Zhi to cancel the contract. However, the Internet has memories. If Chanel was not forgiven by the public afterwards, it would be difficult to find a spokesperson with strong ability to bring goods. After all, stars should also protect their reputations. Choosing this tainted brand is also a kind of harm to yourself, so the future development of Chanel may also be affected to some extent.

Therefore, Chanel is and will definitely be affected. Chanel, a big brand, should pay attention to its reputation. Good reputation, good sales. If the word of mouth is not good, it may be compared with other competitive brands in the same position immediately. If Chanel can't make a sincere apology later and make some activities to compensate the public, everyone will be against Chanel. When Chanel is mentioned in the future, everyone will think of this advertising copy of Chanel.