The siege in the workplace is far more complicated than the siege in marriage. Because marriage is divided into the main room or an affair at most, the workplace is full of 360-line confusion (temptation confusion). Which line has the most money? Does that line suit me? You may always ask, so do I.

So, write this article for those who are 20 plus, because I am 30 plus. I wish someone from 40 plus could write such an article for me.

Serious remarks: The information in this article is only based on personal knowledge and has no scientific research value. Moreover, if you think the main characters in it are well treated, please remember that they are all hardworking, persistent and talented.

1. What are the marketing staff doing?

(1) Help the R&D department to determine the research direction: You should go to different cities or different sales places to select some consumers for investigation, and try to understand what products and services consumers in a certain area like and what products and services they don't like. Your survey should be very detailed, sometimes so detailed that even consumers may not consider it, such as: Do you like red brighter or darker? Summarizing consumers' preferences is the concept of a new product or service.

(2) Cooperate with advertisers to design TV advertisements, and choose media and broadcast forms, such as daily broadcast for 20 consecutive days or broadcast every other day. For each design, you should find enough reasons and data to support it.

(3) Designing advertising language is the most important link. Many advertisements are remembered for their wonderful advertising language, such as "A diamond lasts forever, and a diamond lasts forever".

(4) Cooperate with graphic designers to design pictures displayed in the store, such as beauty pictures of cosmetics and brochures of New Oriental.

(5) Design the in-store display mode, and how to place the products is the most eye-catching.

(6) How to design the promotion, namely, buy one get one free, have a big sale, or send a small gift like a key chain?

(7) Some promotion plans may need to be piloted in some cities or markets first, so you should choose which cities to pilot first.

(8) Make your own plan into PowerPoint, communicate with sales, and persuade them to accept your advertising and promotion plan, and then the talents in the sales department will be happy to coordinate with supermarkets or distributors on how to sell our products.

(9) Communicate with R&D department and sales department more, so that you can better understand their ideas and convince them more easily.

(10) Of course, the way out for the market is to stick to it. From being responsible for small brands to being responsible for big brands, the income and sense of accomplishment are quite high.

(1 1) It should be specially reminded that when you first joined the marketing department, you may only be responsible for trivial things every day, such as delivering posters of new products to the grocery store or collecting sales data in the retail store.

What kind of person is suitable for marketing?

(1) is a born "king of ideas" and always comes up with unexpected good ideas, that is, he has "creative thinking".

(2) Dare to take appropriate risks, be willing to try different new methods, and dare to take responsibility for failure.

(3) Have a scientific attitude and rational thinking, do things rationally, and like to speak with objective analysis eyes and data. Strong logical thinking ability, focusing on analyzing the cause and effect of problems, can simplify complex problems.

(4) farsightedness, many marketing activities can't be effective in a short time. You should look further, think earlier than others, act faster, make a long-term plan for the future, and then implement it step by step according to the plan.

How much does a marketer earn?

The income of marketers in each company is completely different. For those companies whose marketing role is greater than sales, the income of marketers is obviously higher, such as Procter & Gamble, as we all know. The basic salary of a famous brand manager with more than 5 years' experience is generally not more than 300,000, unless he holds stocks or asks for a card from an advertising company. For those companies with relatively simple marketing methods, such as a sporting goods company where I worked, the annual salary of the marketing director in North China is 6,543,800+,and it is not easy to raise salary.

If you want to get a high salary from your marketing work, companies that sell "products", whether they sell food, clothes or use, are more suitable for you than companies that sell "services", such as banks and consulting companies.

Second, what do public relations (PR) employees do?

(1) Doing public relations is behind the scenes. You should put the enterprises, bosses and products you serve in the spotlight, but you should remain unknown. The more public relations you leave behind, the better.

(2) Part of public relations work is government public relations, that is to say, do a good job of coordination and communication between the company and the competent government departments. When a department of the company wants to engage in activities with government departments, you have to contact the government departments to coordinate the details such as time, place and people.

(3) The other part of public relations is of course media public relations. You need to expand and maintain media relations and arrange interviews. Once a new product is released, it is necessary to make specific arrangements, such as which media and journalists to invite, what kind of reception to arrange, and what is the main information of the press release.

(4) Once a department signs a contract with a big customer, you should publicize this successful case for them at the first time, and prepare to issue a unified press release to be published in important media. Write press releases, review all publicity materials of the company, and ensure that all publicity is consistent in public relations.

(5) Crisis management. Stand up when the enterprise is caught in a crisis of trust, and use all media resources and government and industry contacts to rebuild word of mouth.

(6) Media resources are the lifeblood of public relations. To really straighten out the media relationship with a newspaper, people from all walks of life should participate, including editors, photographers, department heads and even editors. Therefore, accumulating more media resources is the magic weapon of this industry.

(7) Public relations personnel should get into the habit of reading newspapers, and compare the times and quality of our company's appearance in the media with competitors, so as to sum up the public relations problems existing in the company during this period, and then prescribe the right medicine. Generally, people who are engaged in public relations in companies or large institutions collect newspaper clippings, TV videos and video materials of all relevant reports every year and make a summary, so they should also develop the good habit of "paying attention everywhere".

(8) In the field of public relations, in addition to doing public relations in enterprises, you can also go to professional public relations companies, such as Blue Cursor, the largest public relations company in China, and Ogilvy, an American-funded public relations company. This line of work is not wide, but all the people who deal with it are the top management of the company, and they also have the opportunity to transfer to other departments.

What kind of person is suitable for public relations?

(1) People who do PR should meet dignified standards in appearance, because you represent the image of the company. Don't feel sorry for ugly people. Ugly people have their own jobs and fun, and New Oriental doesn't care. Ugliness makes students feel kind.

(2) Since you represent the company's image and frequently deal with the media, you must be eloquent.

(3) Oral expression ability and written expression ability are the highlights. Public relations is a bridge between superiors and subordinates, units and society, so communication ability is also the most important public relations quality.

(4) Being related to government departments and the media will make you more suitable for this career! Public relations companies especially favor journalists and media graduates who have worked hard in the media, just because they have the advantage of natural network resources. I once met a girl who worked as a public relations officer. She used to work in the propaganda office of the municipal government, so it is easy for her to jump ship and work in one of the biggest public relations companies.

How much do people in PR earn?

If you want to make a fortune by public relations, you can only go to a professional public relations company (it's hard to get in, it's hard). If you work in the company's public relations department, it is difficult to get a high salary. The biggest dream of many saleswomen in foreign companies is to transfer to HR department to relax after giving birth or being tired. Of course, the wallet is also much lighter.

According to the data of a headhunting company, unless people in professional public relations companies, other companies and corporate public relations departments are managers, most of them have an annual salary of 6.5438+10,000 and 200,000.

3. What kind of position is sales that directly deals with customers?

(For example, mechanical and electrical sales of ABB, minicomputer sales of IBM, ERP sales of UFIDA, business representatives of advertising companies, etc. )

(1) The sales positions that directly deal with the target customers are different from those of the sales representatives of consumer goods, who only deal with supermarkets or wholesalers.

(2) In sales, the most important thing is the customer. You should try to find the following answers: Who is the target customer? Who is the decision maker? Who will help you? Who are the opponents? Early detection of opponents may save a list. If you are a salesman at IBM, you may only face a certain range of customers, such as agricultural banking system, manufacturing enterprises, IRS and so on. A list may take a year or two.

(3) Make good use of the resources in sales. Everything in the company can be used by you, including the company's engineers, senior managers and even the CEO.

(4) Career advantages and disadvantages: I am free to do sales, I don't have to go to work on time, and I spend money casually. But we have to bear a lot of psychological pressure, the sales quota has been hanging on our heads, and we have to cope with the pressure of canceling orders. After all, we can't win every time.

(5) The best way to do sales is to rise all the way in the company and be a management. Generally speaking, the probability of selling to the top is higher than others, because sales are the lifeline of the whole company; But even so, there are still a few people who can go up, so we should pay attention to accumulating resources and try our best to extend our professional life as a salesman. In fact, in some technical fields, some top sales can rely on old friends and customers until retirement. I know a female salesman of the largest pharmaceutical company in the world, who has been in sales for 12 years. Now he is in charge of Peking Union Medical College Hospital, and his monthly income is very considerable. Of course, she also hates the company's soaring sales target like a juicer! However, she thought it over. Since I don't want to develop into management, I have to accept the professional characteristics of sales. One day, she really couldn't bear the pressure of sales indicators, and it was a big deal to change to a small company to support the elderly. Anyway, she has earned enough money in the past ten years.

What kind of person is suitable for sales?

(1) Not afraid of pressure! Have you ever experienced that the closer you get to the exam, the less you can sleep? You began to be anxious two days before you went to the interview? If so, you are probably not suitable. Excellent sales must have extraordinary pressure tolerance. If you don't have this ability, even if you barely do sales, you will not want to eat and fidget.

(2) Will you turn your goal into the motivation of Go? Or will you complain all day that the boss has set such a high goal for you (meaning equivalent to the taxi driver's "money")? If you are the kind of person who is motivated just because you have a goal, you are suitable for sales!

(3) Do you have the talent to care about people? Or do you think it's disgusting to care about someone you don't know very well As a sales person, the most important thing is to establish a close relationship with the target customers quickly. A senior salesman I know sends me short messages every three to five times. He told me to wear warm clothes when it was cold, and advised me to drink mung bean soup when it was hot (he sent messages in groups, and caring for people has become his habit). If you happen to know that the son of one of your target clients has failed in the college entrance examination, which is a few points short of the undergraduate course line, will you secretly avoid this unfortunate situation, or will you try your best to understand the junior college scores and employment situation of each school immediately, and then discuss with your client immediately, even if he thinks you are a little redundant? Caring for people and sincerely caring for people for a long time can impress your target customers.

(4) Are you a passionate person? Doing sales requires passion, a desire to achieve the goal every day, a great sense of accomplishment after signing the contract and an excited desire to get the commission after completing the goal, which will become a good sales.

(5) Are you a responsible person? Good sales can't get new customers every day. Most of your resources come from old customers. Your customer's business is very good, so he will continue to buy your equipment. Therefore, a good salesperson will be highly responsible for the customer, taking the customer's affairs as his own business and taking the customer's problems as his own family's problems. This sense of responsibility is an essential quality of top sales.

How much do these salespeople earn?

People who are in urgent need of money, besides being their own bosses, must do sales. First, even if you just left school, even if your company is not a first-class enterprise, as long as you are persistent in sales, it is very easy to get an annual salary of 65,438+10,000 by performance. If you have 5- 10 years of experience, it's not good to get 300 thousand. If you are a super salesman, you are basically the next CEO of this enterprise (the probability of CEO from sales is 90%). )

4. What kind of life does the sales of consumer goods companies lead?

(1) The first level of newcomers is almost always "running brokers". In my first month in Kodak Company, I will be responsible for visiting all the shops and shops selling Kodak films in Beijing south of Chang 'an Street, asking about the sales situation and the supply situation of agents, and trying to find out whether there will be "parallel imports" (smuggled goods) to supply. Kodak company is quite kind, allowing us to come twice a day and take taxis twice, but we have to go the rest of the way; It is said that some companies stipulate that you must take a bus to run a broker, and you can run for a month, two months or even half a year!

(2) The task of operating a consumer goods company, broker, is often to be a "tallyman" in each supermarket, and put the cheapest and promoted goods in the most "unpacking" position, that is, the shelves near the door, the multi-storey shelves near the apparent horizon or the most eye-catching shelves in the store. The more gold on your shelf, the easier it is for consumers to buy your products, the more goods stores will buy, and they will be willing to let you enjoy the gold shelf for a long time.

(3) sales, regardless of the position, are always rejected, so never be afraid of losing face, or even think it is losing face at all; Work is work, so we must get rid of personal emotions.

(4) To be a salesman, you should learn to deal with people with extensive teaching and learn what to say and what kind of topics to talk about. Talk to supermarket salespeople in their thirties about their children's education and how to subdue their husbands with a little money in their pockets; And department managers in their forties may want to talk about the experience of "keeping fresh" (maintaining the advanced nature of party member); Even if you don't want to lower your personality, you should keep a straight face and never jump out. In any case, you can't show contempt.

(5) When selling, sales are the busiest. It is necessary to persuade the supermarket to provide a prime location and cooperate with the marketing department to display it, so as to meet the unreasonable requirements of the store manager to increase the number of gifts.

(6) To do sales, you should not only go out to run, but also make reports, make sales feedback sheets, make sales plans, hold meetings and so on.

(7) Selling in consumer goods companies is not a good lifelong career in China at present, because the technical content of consumer goods sales is not high, and the effect of newcomers and "old" people is almost the same. It is difficult to guarantee that they can persist in doing it after years of experience, especially in some dirty companies. The sales target is long, even if they have three heads and six arms, it is difficult to complete it, and it is difficult to guarantee personal progress every month. Therefore, it is the best choice to enter the sales management with excellent performance.

Generally speaking, I encourage you to engage in some technical sales, so your substitutability is very small. The higher the technical content, the more valuable your experience will be. A friend of mine is a bearing salesman, and his life is quite comfortable.

How much do these salespeople earn?

The bottom sales of consumer goods companies, because there is no technical content, the income is actually not high. After entering the management, as long as the goal is achieved, the income as a manager can exceed the annual salary of 300 thousand, which is difficult for foreign managers to surpass. Of course, even behind this 300,000 yuan, there are countless tortures.

5. What kind of life will a management consultant lead?

(Typical companies: Boston Consulting, Bi Bo Management Consulting, McKinsey, etc. )

(1) The so-called management consultant is to provide management advice to the other company.

(2) There are various cases of management consulting, which may be to help the other company design a workflow that can definitely pass ISO900 1 certification; It may be to help them design the ERP system (enterprise resource management system) of the whole company; Or plan the development strategies of some companies in the next decade. Because of this, the consulting industry also needs to learn talents from various majors, rather than graduating from MBA as we usually think.

(3) Consulting can't turn you into a generalist. The reality is that you will master more professional knowledge in a certain field, such as designing financial management processes or computer management systems, and then work around this old line all the time, or engage in related work in other companies.

(4) As a consultant, there is a standard career development path: from consulting company to MBA, then back to consulting company and then transferred to a large company to hold a management position. In the consulting industry, many of your clients are excellent companies, so you may be attracted by this company and work for your clients. One of my senior students once worked in the Shanghai office of Boston Consulting Group, which ranked first in the world, for five years. When consulting for an American film company investing in China, he won the appreciation of the company's president, and was immediately appointed as the deputy general manager of China District (at the age of 36), with an annual salary of 654.38+10,000 US dollars.

What kind of person is suitable to be a consultant?

(1) Because you have to deal with customers, you should be comfortable and don't have any particularly unbearable defects. I have a friend who is a student in the oral interview class. Although he is handsome, he has a mole in the corner of his eye. After graduating from MBA, he tried to work in a consulting company, but he was repeatedly frustrated. Finally, he took a laser and removed the lucky mole that he thought was stolen. Luck really came, and he was hired by one of the most famous local consulting companies.

(2) Have confidence in the consulting industry. Although you may be a young girl who just graduated from college, you should tell a boss who has worked in a certain industry for many years that he should do this instead of that. This kind of high-intensity psychological pressure needs your good psychological quality to deal with, because a consultant can't know everything about all industries.

(3) Only when people look aura can customers trust you; Work carefully and methodically; Clear speech and clear plan; Mandarin should be standard; Aggressive but not ambitious, lively but not ostentatious, cooperative but not aggressive.

(4) Look at the problem accurately and give constructive suggestions, because the industry itself is to give advice.

(5) Be good at making presentations. Many plans should be presented to customers in the form of presentations at meetings, so you must be good at presenting opinions in public and answering questions on the spot without preparation.

(6) Leadership and quantitative analysis are the skills that consulting companies need most.

How much does a management consultant earn?

Of course, consultants from first-class management consulting companies have to get first-class salaries, which are generally accepted. The annual salary of newcomers is 800,000-65438,000+,and they will be senior three in one or two years.10-150,000; Generally, you can consult the manager after 3-5 years, and the salary is almost 250 thousand. According to the comprehensive salary income figures of a market analysis company, a real estate information consulting company and a top management consulting company in the industry. As for going online again, it depends on whether we can make a breakthrough at the administrative level, because the consulting manager mentioned just now can only be very weak in management, mainly working by himself. When you manage a large department (excellent education plus excellent qualifications plus middle age), you can get at least 500 thousand.

6. What kind of occupation is "personal finance"?

(1) As the name implies, "personal finance" is to help a customer take care of his/her personal property, so as to preserve and increase its value.

(2) In the United States, Canada and other western countries, there are many self-employed (self-employed, commonly known as "self-employed") personal financial consultants to help customers avoid taxes reasonably and provide consulting services for buying and selling stocks, funds and wealth management products.

(3) At present, there are few "personal financial consultants" who provide comprehensive financial services in China. Personal financial consultants are mostly employed by insurance companies, banks, real estate agents, securities companies and other institutions. They only provide advice on financial products and services provided by their own institutions, and cannot provide customers with "package" financial solutions. This kind of "single portal" financial services leads many financial consultants to know only the products and services of their own institutions, but not the products and services of other industries and institutions. It is precisely this that makes it difficult for many customers to trust the professionalism of these "personal finance" consultants.

(4) We have reason to believe that personal financial consultants who provide comprehensive financial services will soon become a new profession. Even if you are a financial consultant working for a bank, you must be familiar with other investment channels such as insurance, real estate, stocks and even lottery tickets in order to successfully persuade customers to buy our products and services.

(5) I suggest that all college students who want to engage in the career of "personal finance" but don't know where to start, buy a copy of "Poor Dad Rich Dad" to read, and you will have some basic understanding of financial management.

What kind of person is suitable for "personal finance"?

(1) is keen on realizing asset appreciation.

(2) Have a strong financial awareness and are very sensitive to figures.

(3) Dare to take risks, but have a sense of avoiding risks.

(4) Strong persuasion.

How much does a personal finance manager earn?

In China 10 personal financial managers, 9 are financial sales, not financial consultants. Therefore, the starting salary of this industry is very low, even for foreign banks such as Standard Chartered, the basic salary is below 3,000 per month, and the commission is not easy to get. The real high-paying era of financial planners needs to wait until they learn to help us manage our finances.

What is the auditor doing?

(1) Audit is an act that audit institutions independently check accounting vouchers, accounting books, accounting statements and other information and assets related to financial revenue and expenditure according to law, and supervise the authenticity, legality and efficiency of financial revenue and expenditure.

(2) As the name implies, audit+calculation = audit. Audit statements, retrial statements, audit accounts, re-audit accounts, inventory and so on are the daily work of auditors.

(3) There are many introductions about the work of the four major accounting firms on the Internet. If readers are interested, they might as well read it.

What kind of person is suitable for auditing?

(1) Not everyone likes meticulous auditing. After all, there are only a few people who can be promoted to the position of partner in a few decades. Whether they like their jobs or not, they can make first-class quality and find pleasure in repetitive work.

(2) Can you soak in a pile of papers for a day or two? Can you endure simple mental work for a long time? Can you calm down and prepare for the CPA exam with a very low pass rate?

How much does an auditor earn?

The starting salary is about 6 thousand, the senior or project manager is about 20 thousand, and the partner's annual salary will be more than 500 thousand in the future I think this is an open secret of the auditing industry.

8. What kind of occupation is "human resources"?

(1) General personnel affairs include: entry, resignation, four exchanges, individual tax, salary calculation, attendance management, personnel file maintenance, daily assessment and recruitment.

(2) Must be familiar with labor and personnel laws and regulations, and be able to draft labor contracts, confidentiality agreements and service period agreements.

(3) Draft various personnel rules and regulations such as Employee Manual and Implementation Outline of Annual Assessment, assist in job analysis and sort out job descriptions.

(4) formulate salary management system, welfare system, performance appraisal and incentive means or make suggestions.

Speaking of human resources, I want to add my own experience, because the scene of class at the end of 2006 made me unable to stop thinking. At that time, we were discussing the topic of "ideal career", and two of my students raised their hands to speak:

Xiao: I studied hotel management, but I want to be a human resource after graduation. I think I am particularly suitable for dealing with people.

Xiao B: My current position is as a human resources assistant in a pharmaceutical company (our company is the largest fine chemical company in Europe), but I feel bored to death. My daily work is quite boring: handling or transferring three insurances (old-age/unemployment/serious illness) for employees, transferring files to employees, filing resumes and other personnel-related documents. I hope to do those big things, such as recruitment, performance appraisal and staff training, which have nothing to do with me. Basically, the manager is in charge, and I can only do odd jobs. Besides, our manager has made it clear that she will work here all her life, so what is my hope for promotion? And I don't think it's interesting to be a human resources manager. I can't seem to go out all day like a salesman. ...

In fact, small B basically reflects the real situation of the human resources industry:

(1) When you were still in the position of "assistant", your job was more paperwork, and it was a lot of routine work, such as attendance, such as what information employees should bring when going through the formalities of entry, resignation, provident fund and birth certificate. And which departments to look for. In short, 80% of their energy will be spent on trivial things.

(2) As an assistant, you probably don't have many opportunities to do what you think is particularly "meaningful", such as "reading countless people" and using your "eye" to select talents for enterprises; Or develop an employee's untapped ability and let him shine in a certain job.

(3) Only when you sit in the high position of the personnel manager (which is also the personnel manager of a relatively large company) will you really start to deal with people: design the most effective method to recruit the best quality employees for enterprises, understand the needs of employees and skillfully reflect them to the boss, organize the most helpful training programs and so on.

What kind of people are suitable for "personnel"?

(1) dignified, strong affinity. The personnel manager of a big company may have to deal with the media, so dignified behavior here often means dignified appearance.

(2) People are mature and rational, and are good at observing and listening.

(3) Be careful what you say. You can't gossip, but you can't give people a feeling of staying at a respectful distance from others.

(4) Being able to accept the nature of work without too much irritability and no change. Human resources work is a long-term flowing process. You must accept the reality, you can't expect yourself to gain recognition and respect from others overnight. What you do is not short-term, concrete and quantitative. But indirect, long-term and flexible.

(5) No matter how important the work of 5)HR is, it will always be a supporting role in the enterprise, so you have to accept the reality that you may not be able to name yourself when celebrating success, and it is difficult for you to get a rocket promotion.

How much does HR earn?

The high salary of HR always occurs after at least 5 years or even 10 years. Without the position of director of a big company, the salary of HR can hardly be compared with that of sales and marketing. However, once at the top, HR may be the best position in the world.

9. What kind of occupation is administration?

(1) The administration of a small company is actually synonymous with "universal oil" or "housekeeper". To put it bluntly, I do everything: buy stationery, book air tickets, order water, buy plants, engage in Mid-Autumn Festival activities, and find someone to repair office equipment when it breaks down. Maybe help the boss do some things at home, such as paying the phone bill or getting a car license plate. Even in large enterprises, doing administration is a miscellaneous thing.

(2) The benefits of administration are obvious: less overtime, no pressure and easy to get along with colleagues. In some companies with lax supervision, some low-quality executives may take extra money, book air tickets and ask express delivery for kickbacks, which is considered by many people to be an open secret. However, taking extra money is at the expense of fear and is not worth it. A good supervisor should do everything possible to help the company save money and collect more information about suppliers so as to buy things at the lowest discount.

(3) The disadvantages of administration are also obvious: the salary is not high, the promotion is difficult, and it is not easy to get the attention of the boss in the company.

How much is the administrative income?

Administrative management, because it does not produce direct profits, is difficult to be highly valued. But in most companies (except New Oriental), executives may live the longest because of less pressure and the least wrinkles.