If i-D didn't publish a special issue for her for the first time, if this special issue didn't launch five covers at once, and if the inexplicable word "icon" wasn't written on the cover, Agyness Deyn's popularity might not be criticized, and the credibility of i-D wouldn't be doubted.
But in fact, while Deyn was introduced to the public by the media wearing many titles such as "popular model", "best dressed", "successor of Kate Moss" and "new fashion idol", she was being questioned and teased by some fashion people: the busybodies ridiculed her real name and actual age, dug up her old photos and tried to take off her mask to show her true colors. Objectivists complain that the media is over-touted, thinking that Deyn, who has only been debuting for two years, is simply not worthy of the title of idol.
Indeed, according to Deyn's achievements and influence today, she is far from being an idol. However, if Deyn doesn't deserve the title of idol, who does? Among the younger generation of models, the answer is obviously: no one.
when you read the latest newspaper, you still see the old faces in the 199s: Naomi Campbell made a scene at Heathrow Airport, Kate Moss said that she was going to get married, Gisele Bundchen showed her ass in hot pants, and Carla Bruni accompanied the president's husband to visit Britain. The great 199 s supermodel has been with us for 2 years and still occupies the headlines of newspapers today. The problem is that even if they are 45 or 5 years old, supermodels will still be old. Therefore, it is time for the media to create a new idol.
In the past four years, the supply of models has far exceeded the demand. Every season, many new faces have emerged, and the result of your competition must be weakening each other. Brokerage companies are waging propaganda wars, and they are always "new generation supermodels" and "next stop days later", which is often nothing more than thunder and rain. Prada and Steven Meisel, as the promoters of modeling career, are considered to have unlimited potential as long as they are slightly favored by them. However, season after season, the successful mode of getting to the top of the sky through opening and sealing has gradually failed. Fortunately, Catherine McNeil was signed an exclusive contract by photographer Mario Testino as soon as she debuted last year, and soon appeared on the cover of "V" with the title "The Birth of a Supermodel". But after the blockbuster, McNeil's development is just like that. Perhaps, models should not only look at their looks if they want to be popular.
Seeing that there are no successors in the modeling field, the fashion media is thirsty for talents, and Agyness Deyn just appeared at this time. Different from other underage models, she fabricated her age and took another stage name, which really seemed well prepared. The distinctive short hair style is highly recognizable and impressive, which has become the basis of her popularity; Her special group experience, retro punk dress style and friendship with popular T-shirt designer Henry Holland are all popular bonus chips. Ordinary people don't care how many sets of blockbusters you have made or how many advertisements you have won. Compared with Eastern European models who work silently, have long names and can't speak English, Deyn has personality, stories and interesting points, so editors are willing to write and the media are easy to win. Besides, she is British herself, and her motherland people who love fashion and gossip are especially good at making stars.
Thanks to the support of the media, Agyness Deyn completed the transformation from an ordinary girl who is eager to be famous to a fashion symbol in less than two years. Her success proved the correctness of Andy Warhol's theory that "everyone has the opportunity to be a celebrity for 15 minutes". This kind of popularity, a little mean of success. Lily Donaldson and Lily Cole, both from Britain and born models, debuted a few years ago but were not so popular. It seems that the media is really eager for love this time. As for i-D's eagerness to name Deyn as an "idol" and a "British spokesperson" in the magazine, is it to turn her into a Twiggy in 1966?
I have to say that i-D is well-intentioned. If someday Agyness Deyn can repeat Twiggy's history, the magazine will have great merits. Otherwise, it's like driving a duck to the shelves, and the media is kind enough to do bad things. Maybe the British don't know the truth of pulling out seedlings to encourage others. In addition, I must remind you that Twiggy has only been popular for four years. We have to wait and see how many years Agyness Deyn will be popular.