1. Responsible for the planning, operation and promotion of e-commerce platforms. 2. Responsible for the design of product pictures, posters and product descriptions on the e-commerce platform. 3. Responsible for the docking and delivery of online and offline business. 4. Responsible for supplier fee settlement review. 5. Handle customer complaints. 6. Develop new products and negotiate with suppliers to introduce new products.

What does e-commerce operation do?

1. Responsible for the planning, operation and promotion of e-commerce platforms;

2. Responsible for e-commerce platforms Product pictures, poster design and product description design;

3. Responsible for the docking and delivery of online and offline business;

4. Responsible for supplier fee settlement review.

5. Handle customer complaints.

6. Develop new products and negotiate with suppliers to introduce new products.

The main work contents of e-commerce operations are as follows:

First, store operation

Including basic operations of opening a store on a certain platform but not limited to other platforms, and store operations. Decoration, product updates, order processing and other work contents.

For small e-commerce, general operations are responsible for all the above tasks, while large companies will distinguish between design and drawing, operations for putting products on and off the shelves, customer service for order processing, etc.

If an e-commerce business is just starting out, one person needs to complete the entire process. In addition, the team can be expanded as the scale expands.

Second, product operation

This is the listing and removal of products mentioned above, and how to price them. Don’t think that when it comes to pricing, you only need to know your purchase price and just increase the price at will.

Instead, you need to analyze similar products within the platform, refer to everyone’s pricing, calculate costs, check shipping + logistics costs, etc.

Third, traffic operation

Traffic operation is also divided into paid and free, and there are several main forms.

(1) Based on the platform’s internal channel rules, you can optimize your product rankings for free, such as copywriting, poster design, product launch time, promotion status, etc.;

(2) Bidding Behavior, that is, payment, how to obtain traffic through payment.

(3) External promotion, the most common ones are Taobao customers, communities or distribution. Nowadays it is more popular to find KOL to carry out live streaming.

Fourth, event operation

Now we are familiar with Double Eleven and 618, participating in such large-scale e-commerce activities, e-commerce operators participating in such activities will also participate in such activities at appropriate times. At this time, our store ranking and sales will increase to a certain extent.

The work of e-commerce operations includes but is not limited to the above. In addition, there will also be tedious work related to customer service, as well as data statistics and analysis every week, every month or even every day.

There is also product packaging, graphic design, video production, short video promotion and other content.