HELEN is an environmentally-friendly jewelry brand founded in Singapore, designed by a team of senior designers from Singapore and France, and carefully crafted by French and Korean craftsmen. HELENALLURE is a sub-brand of Helen in China. In Singapore, Helen Jewelry has a market share of over 50%. In addition, Helen has a good market share in Southeast Asian markets such as Malaysia and Indonesia. Recently, Helen announced that its brand HELENALLURE will enter raffles city in September. This commercial move means that Helen, a world-renowned jewelry brand, has officially entered China. It is reported that the HELENALLURE counter of Raffles Shanghai, which will open in September, will also be the first counter of its brand in China.