Let me give you an example and a template. It is a bit long but very detailed. You are welcome to watch and learn from it!

1. Basis for training needs

1. The company's strategic plan

2. The company's annual business goals

3. Human resource planning

4. Market competition needs and core competitiveness cultivation needs

5. Performance and behavioral performance assessment

2. Training purpose The marketing personnel training plan must be closely linked to the company's marketing tasks and strategic goals, and meet the needs of the company's development. In order to improve employees' professional skills and professional quality, they can adapt to the needs of the group's business development and promote the realization of the company's marketing goals and strategic goals. At the same time, we must also provide support for employees’ personal career development. In order to achieve the needs of simultaneous development of individuals and organizations.

3. The training targets all employees of the marketing department of the company.

4. When the training will be implemented

On _month_day of the year

5. Training methods

1. Classroom lectures

2. Case analysis

3. Group discussion

6. Training content

1. Product expertise

2. Marketing planning, marketing planning creativity, marketing planning momentum building, product promotion planning, marketing network planning, marketing public relations planning, relationship marketing planning, integrated marketing planning, etc.

3. Corporate image planning, corporate image overview, corporate image content, corporate image concept development, corporate values ??refining, corporate concept refining and interpretation, corporate behavior identification system, corporate visual identification system, corporate image innovation, etc.

4． Sales planning, product sales channel design strategy, product marketing network construction, product chain stores, product exhibition design, etc.

5. Advertising planning. Product market positioning, product advertising design, advertising strategy decisions, advertising objectives, advertising content, advertising appeal planning, advertising creative planning, advertising production, advertising media selection, advertising effect testing, etc.

6． Public relations planning, corporate public relations overview, public relations decision-making, brand management, overall corporate image construction, CI strategy, management public relations, crisis prevention, crisis management, customer relationship management wait.

7. Brand marketing and management, brand identification, brand marketing strategy, brand management, CS customer satisfaction strategy, service strategy, integrated marketing communication, etc.

7. Training implementation

1. The company's marketing department is responsible for tracking the implementation of the training plan and ensuring that personnel training is implemented as planned.

2. The company's marketing department and human resources department establish personal training files for each employee of the company and keep records of personal training.

3. After the training is completed, the training materials should be returned to the company's marketing department to enrich the company's training resources and make them available to relevant employees for review.

The above answers are complete, bye!