We constantly introduce products that meet the needs of consumers in China, aiming at enabling everyone to enjoy oral health care and have a "sweet smile". In the promotion process, Colgate attaches great importance to the contact and cooperation with medical institutions in China to jointly develop the market of oral health care products.

During the national "Love Teeth Day" every year, Colgate, as the number one oral health care company in the world, does its duty and invests considerable manpower and financial resources. In addition, various dental prevention activities and sponsorship projects have been vigorously carried out in the dental industry in China.

Talent is the most important resource.

Focus on the long-term and base on the foundation.

Colgate's investment strategy in China: based on the foundation and long-term. Combining today's children's oral health education with tomorrow's China market expansion organically, this practice of foreign-funded enterprises can give some beneficial enlightenment to Chinese enterprises.

In other words, we should attach importance to "name" and "reality", which is the secret of Colgate's success in winning the China market.