What are the characteristics of hand-painted poster design?

1. Save cost and time

Hand-painted POP poster design is completed by hand using special POP pen materials. Less consumables and low cost, saving expenses, fast production, saving time and strong mobility and flexibility. Stimulate consumers' potential purchasing desire. Although manufacturers have used various major communication media to extensively promote their companies or products, sometimes when consumers enter the store, they have forgotten the advertising content of other communication media. At this time, hand-painted POP posters are used to display on-site. It can arouse consumers' subconscious awareness, re-memory the product, and promote purchasing actions.

2. It can replace the salesperson

Hand-painted POP posters have the reputation of "silent salesperson" and "the most loyal salesman". In supermarkets and stores, when consumers face When there are many products to buy, an attractive hand-painted POP poster placed around the products faithfully and continuously provides consumers with product information to stimulate consumers' impulse to buy.

3. Full of affinity and intimacy

The intimacy expressed by hand-painted POP posters cannot be expressed by other printed matter. Its affinity can best stimulate consumers' potential purchasing desire, make consumers impulse, and bring business opportunities to operators. The contrasting colors, flexible shapes, humorous and exaggerated patterns, and accurate and vivid language of hand-painted POP posters can create a strong hot-selling atmosphere, attract consumers' attention, and lead consumption to promote purchasing impulses.

4. Enhance corporate image

With the increasingly fierce competition in business operations, companies not only pay attention to increasing the visibility of their products, but also pay more attention to the promotion of corporate image. Hand-painted POP posters and other advertisements Similarly, in the sales environment, it can establish and enhance the corporate image, thereby maintaining a good relationship with consumers.

About the characteristics of hand-painted poster design, Qingteng editor will share with you here. If you have a strong interest in page layout, website design, graphics processing, etc., I hope this article can be helpful to you. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.

The above is the relevant content shared by the editor about what are the characteristics of hand-painted poster design? For more information, you can follow Global Ivy to share more information. What is a hand-painted POP poster? POP poster - Introduction POP poster is the abbreviation of English point of purchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and activate the store atmosphere. Its forms include outdoor signs, display boards, window posters, in-store signboards, price lists, hanging flags, and even three-dimensional cartoon models, etc. Commonly used POP is used for short-term promotions. Its form of expression is exaggerated, humorous, and strong in color. It can effectively attract customers' perspectives and arouse their desire to buy. It has been widely used as a low-cost and efficient advertising method. >>>POP production forms: POP production forms include color printing, printing, hand-painting, etc. With the development of computer software technology, its advantages of beauty and efficiency are more fully demonstrated in art design applications. It can even imitate the graffiti effect of hand-drawn artistic glyphs to the fullest, and can receive LOGO pictures and other materials from digital cameras and scanners. . It is especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. POP is mainly used in supermarkets and various retail terminal stores. Large supermarkets mostly print a unified template and then have artists fill in the text content according to the requirements to meet the different usage requirements of the dazzling variety of goods on the counter. Mobility and timeliness are very strong. Therefore, simple hand-painted POP is generally difficult to do and must be produced in batches in a modular manner. Small and medium-sized retail stores and product specialty stores are developing towards brand management and chain operations. There are many aspects such as product organization structure, promotion plan, store style, etc. Brand operators and manufacturers operate simultaneously, but many of them still advocate using different copywriting and launching different discount information when it comes to the use of POP. Some stores even have posters such as "Great News" written with yellow paper brushes... .This obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point. Just because you have written a POP poster does not mean that the poster is successful. Timeliness, the length of time it is posted, and the location it is posted all play a role in how effectively the poster conveys its message. If you make a very good-looking poster and post it for only one day, and the place where it is posted is not visible to the target audience, then the effectiveness of the poster will be wasted. Hand-painted POP posters are not only beautiful to write, but also require a lot of effort to make, so you need to take good care of them. POP Poster - Definition of POP POP Hand-painted Poster POP (PointOfPurchase) originally refers to a store promotion tool in commercial sales. Its type is informal, but it is mainly displayed in the store, such as hang tags, posters, and small stickers. , big signs, physical models, flags, etc., are all lined up within the scope of POP. The Chinese name of POP is also called "store display".

Abbreviation for PostOfficeProtocol PostOfficeProtocol: Post Office Protocol (Post Office Protocol version 3) The POP protocol allows workstations to access mail on the server. It has been developed to the third version, called POP3. POP3 allows workstations to retrieve mail on a mail server. POP3 transmits data messages, which can be instructions or responses. There are many different technical supports and approaches to creating a distributed email system: POP (Post Office Protocol), DMSP (Hierarchical Email System Protocol), and IMAP (Internet Message Access Protocol). Among them, the POP protocol was created the earliest and is therefore the most well-known; DMSP has good performance in supporting "connectionless" operations, but it is largely limited to a single application (PCMAIL); IMAP provides an extension set of POP and DMSP And provides three support methods for remote email access: offline, online and connectionless. The POP protocol supports "offline" email processing. The specific process is: the email is sent to the server, the email client calls the email client program to connect to the server, and downloads all unread emails. This offline access mode is a store and forward service that sends emails from the email server to a personal terminal machine, usually a PC or MAC. Once the email is sent to the PC or MAC, the email on the mail server will be deleted. POP3 does not support extended operations on emails on the server. This process is completed by the more advanced IMAP4. POP3 uses TCP as the transport protocol. POP posters - the rise. Due to the introduction of the marketing concept of store display in Japan, stores began to pay attention to the packaging of storefronts, and a large number of posters using paper drawings to inform consumers appeared on stores. They may be printed in large quantities or drawn by hand, forming A popular trend. The most eye-catching one is the rise of hand-painted POP. In the early days, text POP was very simple and did not pay attention to beauty and only cared about telling information. Recently, it has evolved into a wave of hand-painted POP culture. A large number of patterns and materials are vividly presented on poster paper. The colors are rich and eye-catching. Hand-painted POP is An art of recent years. In addition to its commercial applications, poster drawing is also becoming popular on campus. For club activities, society promotions, and inter-school activities, the simplest tools are used to draw colorful posters. Hand-painted posters have also transformed from the original "big-character posters" period into "picture and text billboards" with rich text and pictures. POP poster - Use the tool POP poster to draw a beautiful POP poster. You can use the following tools to mix and match. You are not limited to using a specific tool. These are the basic tools to complete a POP hand-painted poster. You can Buy them in art stores or bookstores: 1. Color pens: two types of pen tips: angular tip and round tip. 2. Mark pens: There are two types of pen tips: angular tip and round tip, and three types of marker pens: alcohol, water-based, and oil-based solutions. 3. Powder and crayons. 4. Pastel pens. 5. Colored pencils and sketching pencils. 6. Watercolor, advertising paint, round or flat watercolor pens. 7. Writing brush, ink, and colored ink. 8. Pen knife, utility knife, circle cutter, modeling scissors, scissors. 9. Double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, and Taiwanese adhesive. 10. Cutting board, cutting steel ruler (one each for thirty centimeters, seventy centimeters, and one hundred centimeters), small ruler, wavy ruler, and soft ruler. 11. Compass. 12. Needle pen. 13. Lik white, correction tape, white paint pen, gold paint pen, silver paint pen. 14. Handbags and paper rolls. POP Poster - Paper POP Tool To draw a beautiful POP poster, the following paper materials are commonly used. Most of these paper materials can be purchased at art shops and are not expensive. If you need to use more special paper materials , you can also buy it at an art club. 1. Written paper. 2. Poster paper. 3. Mold paper. 4. Pastel paper. 5. Dandy paper. 6. Kraft paper. 7. Rooftops. 8. Polyester. 9. Pearl board. 10. Colored paper. 11. Tissue paper. 12. Rice paper. 13. Crepe paper. 14. Plastic board. POP poster - combination factor POP poster title The combination factors of hand-painted POP posters can be roughly divided as follows: 1. Illustrations (1) Thematic style (2) Decorative style (3) Whole title style 2. Copywriting (1) Big title (2) Key points Tips (3) How to write hand-drawn POP characters 1. Practice splitting characters and "drawing character bones". 2. Write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen 3. Practice pen turning and jointing from top to bottom and from left to right. 4. Creative font practice. 5. Space allocation for square characters. 6. Font decoration. 7. Book reading. 8. First, font → large character poster → picture and text poster → three-dimensional poster → three-dimensional physical POP poster - expression technique 1. Commonly used drawing supplies 1. Drawing pencil is a kind of supplies used for drawing drafts and tracing deep drawing lines. Generally, it is better to use H~3H for drawings and B~HB for tracing. (Suggestion: 2B, so you don’t have to change pens all the time) 2. There are two types of drawings: white drawing paper and tracing paper. The drawings are required to be hard in texture, the paper surface should be smooth and white, and the eraser should not be linted when wiped. 3. Transparent glue is used to fix the drawings. Avoid affecting the accuracy and beauty of the drawing lines due to the displacement of the drawing during the drawing process. 4. Eraser Use a soft eraser when erasing pencils. (Recommendation: 4B, commonly used drawing eraser) Tips: The pencil should be started from the end without the mark to preserve the mark. (In this way, you can know the softness and hardness of the pen) The pen core should not be too pointed, so as to maintain a uniform line shape.

When drawing lines, hold the pen naturally, use even force, and draw the line in one go. If you are afraid of staining the paper when painting, just put a small towel in your hand. For those with heavier techniques, you can use HB (which stands for medium hardness). When saving drawings, make sure they are flat, do not fold or wrinkle, and pay special attention to moisture-proofing. Colored pencils 2. Colored pencils expression techniques 1. Features: easy to carry, rich colors, fast expression, simple. Colored lead is divided into two types: water-soluble and waxy. Among them, water-soluble colored lead is more commonly used. It has the characteristics of being soluble in water. When mixed with water, it has a moist feeling. It can also be rubbed with fingers to create a soft effect. 2. Basic techniques (1) Flat painting and line arrangement method uses colored pencils to evenly arrange pencil lines to achieve consistent color effects. (2) The color stacking method uses colored pencils to arrange pencil lines of different colors. The colors can be overlapped and the changes are rich. (3) The water-soluble halo-reduction method utilizes the characteristics of water-soluble colored lead to dissolve in water, and fuses the colored lead lines with water to achieve the effect of halo-reduction. 3. Drawing method: Colored pencils should not be used in large areas with single color, otherwise the picture will look dull and bland. In the actual drawing process, colored pencils are often used in conjunction with other tools, such as combining with pen lines to outline the outline of space and objects, and using colored pencils to color; combined with markers, using markers to lay out the large tones of the picture, and then Use the colored lead overlay method to create in-depth depictions; combine with watercolor to reflect the color fading effect, etc. Colored pencils have their own unique strokes. They are quick to use and have a strong sense of lines. They can be drawn with freehand or arranged with a ruler. When drawing, pay attention to the processing of the relationship between virtual and real and the expression of the beauty of lines. Tips: The colored pencil technique is one of the quick expression techniques. Quick expression techniques include pen drawing, marker pen, and pen pastels. (I’ll introduce it later) It’s best not to have more than three colors in the whole picture. If there are more, it will look very messy! (You can use similar colors to make up for it.) The combination of water-soluble and waxy colored lead will have different effects! Using the flat line method to draw big eyes can prevent the eyes from being dull, making them lively and not messy! Watercolor Pigments 3. Watercolor Expression Techniques Watercolor has the characteristics of good transparency, elegant and delicate colors, and bright tones. Watercolor techniques generally range from light to dark, and bright areas and highlights need to be reserved in advance. When drawing, pay attention to the control of the water content at the end of the pen. Too much water will make the picture mottled and the color gray; too little water will make the color dull and reduce the transparency, affecting the clear and bright feeling of the picture. In addition, the expression of brush strokes is also the key to enriching the picture. Using various techniques such as lifting, pressing, dragging, sweeping, swinging, and clicking, you can make the brush strokes on the picture more interesting. Rendering is the basic technique for watercolor expression, including: flat painting method: a technique of mixing watercolor pigments of the same color to evenly color a large area. Key points: Pay attention to water control, use consistent writing speed, and use even force. Superposition method: On the basis of flat painting, the technique of overlapping different types of colors is based on the changing rules of light and dark light and shadow. Key points: When superimposing watercolors, wait for the previous color to dry before adding it. Dehalation method: A technique to achieve a color gradient effect by controlling moisture when mixing watercolor paints. Key points: reflect the gradient levels of color without leaving obvious pen marks. Drawing method: Give full play to the transparent and elegant characteristics of watercolor to make the picture moist and lively. When painting with watercolors, you must pay attention to controlling the boundary lines of objects and not letting the colors go out of bounds to avoid affecting the physical structure. Plan the blank areas first, and paint them from light to dark, from thin to thick. Wet painting first and then dry painting, first empty and then solid, always keep the picture clean. Don't overlap the colors too much, otherwise the colors will lose their transparency and moisture and become blurry. 4. Pen drawing 1. Basic concept Pen drawing is a monochromatic drawing drawn with a pen. The pen drawing tool is simple and easy to carry, and the lines drawn are smooth, vivid, full of rhythm and rhythm. Pen drawing achieves the purpose of painting through the changes and clever combination of pen lines themselves. When painting, it is required to refine and summarize the typical characteristics of the object, and reproduce the object vividly and flexibly. 2. Basic techniques (1) Line practice There are many lines drawn with pens. Straight lines, curves, thick lines, thin lines, long lines, and short lines all have their own characteristics and beauty, and the lines also have emotional colors, such as straight lines - hard, curves ——Soft, fast lines—vivid, slow lines—steady. (2) Texture expression Pen lines can reflect different textures through arrangement and combination of thickness, length, curvature, density, etc. 3. Drawing method: The important modeling language of pen drawing is lines and strokes. The lightness, weight, slowness and urgency of the lines, the lift, press, pause and setback of the strokes all need to be carefully studied. Use the combination of points, lines, and surfaces to express objects concisely and clearly, and appropriately abstract, deform, and exaggerate to make the picture more decorative and artistic. Tips: When drawing with pen, you should pay attention to the fact that pen drawing is limited by tools and materials. The drawing size should not be too large, otherwise it will be difficult to express. The paper you choose should be smooth, thick, and impermeable. Generally, drawing paper, white Just jam the paper. Pen-drawn lines have vitality. Try to write them in one go without making too many modifications to maintain the continuity of the lines and make the strokes more vivid. POP poster 5, pen light color 1. The basic concept is the combination of pen and watercolor. It uses pen to outline the spatial structure and object outline, and uses elegant watercolor to reflect the color relationship of the picture. Pen pastels are also one of the techniques commonly used in fast expressions. 2. Basic techniques (1) Outlining and coloring method (2) Coloring and outlining method Among them (1) is the commonly used technique. Generally, the outline is first used with a pen, which can appropriately reflect the light and shade, but not too much, and is supplemented by pastel coloring at the end. 3.

Drawing method: When drawing with pen and light color, we should pay attention to the outline of the object and the light and dark relationship between the transitions of the spatial interface. The lines should be smooth and vivid, and pay attention to the changes in density. It is especially important to leave white space when coloring, and do not paint too full; the colors should be clean and bright, and it is not easy to color repeatedly and smear back and forth; pay attention to the application of brushstrokes, such as placing, dotting, dragging, sweeping, etc., to enhance the performance of the picture; deep The colored parts should be done in one go as much as possible. Tips: When erasing errors in a picture and you find it easy to erase them to other places, you might as well try erasing the picture. You can erase errors based on different drawing lines to prevent other places from being erased. 6. Mark pen expression techniques 1. Basic concept marker techniques can express design intent quickly and easily. Marker pen painting is based on the pen line technique and further studies the combination of lines and the rules of line and color configuration. The main types of markers include water-soluble markers, oil-based markers and alcohol-based markers. Its pen tip is wider, and the tip can draw thin lines or thick lines when drawing diagonally. It is similar to the usage of an art pen. The ideal painting effect can be achieved by combining lines and surfaces. 2. Basic techniques (1) The juxtaposition method uses markers to arrange lines side by side. (2) The overlapping method uses markers to combine similar colors and draw lines. (3) The color stacking method uses markers to combine different colors to achieve color changes and line drawings. 3. Drawing method: Mark pen is usually combined with pen line drawing, with pen line modeling and marker pen coloring. The color of the marker pen is relatively transparent, and rich color changes can be produced through the superposition of strokes. However, it should not be repeated too much, otherwise it will cause shortcomings such as "dirty" and "gray". The order of coloring should be light first and then darker, strive for simplicity, use the pen handsomely, have strong strength, obvious strokes, straight lines, pay attention to white space, pay attention to the order of using the pen, and avoid trivial and messy pen use. The combination of markers and colored pencils allows you to combine the delicate coloring of colored pencils with the bold brushwork of markers to enhance the three-dimensional effect of the picture. Tip: Oil-based markers are soluble in toluene and can be modified with it. The paper used for marker pens is specially used for markers, and whiter, thicker and smooth coated paper is also commonly used. 7. Gouache expression techniques 1. Basic concept: Gouache has saturated and thick colors, is convenient for drawing, has strong expressive power and rich light and dark levels, and can be covered layer by layer, making it easy to modify. It can deeply shape the spatial image, represent objects realistically, and obtain ideal picture effects. Thin gouache coating has a light and transparent effect. More water should be added when mixing colors. The paint is thin and suitable for expressing distant and dark scenes. 2. Basic techniques (1) Flat painting method: Make the color saturated and apply evenly and evenly from top to bottom or from left to right. (2) De-halation method: First adjust the color to be de-halted, then apply one color flatly and gradually add another color, allowing the color blocks to transition naturally. (3) Brushstroke method: Adjust the color and use a more elastic pen to draw directional strokes. 3. Drawing method: First, do not damage the picture when copying and mounting paper. If you use pencil to draft directly, the lines should be light and use as little eraser as possible to avoid affecting the coloring effect: When coloring, first the whole and then the parts to control the overall tone of the picture. Generally, draw first Dark color, then paint light color. The color should be breathable and not dull. Large areas should be painted thinly. Local details can be painted thickly. Use as little or no white as possible on the dark side. Increase the amount of white appropriately on the bright and gray sides. , to increase the color coverage and enrich the color levels of the picture; do not mix the gouache color too many times, otherwise the color will become gray, dirty, and the color will lose its tendency. If the painting is dirty and needs to be washed off, it can be repainted thicker. The color of gouache varies greatly between dry and wet colors, so you should pay attention to experience and sum up experience. Tip: Use rose red and white sparingly when possible. Rose red is a color that comes on easily and is generally difficult to cover up. Even if you cover it up, when the paint dries, you will find that the color comes back again. Therefore, when using it, it is best to be able to successfully modify it once and repeatedly, which will greatly affect the picture effect. It is best not to use white on dark surfaces. It is as easy to reverse color as rose red. 8. Inkjet painting expression techniques Airbrush 1. Basic concept: Inkjet painting is a painting method that uses an air compressor to spray colored pigments onto the screen. It is a modern means of artistic expression. Inkjet printing has special effects that are difficult to achieve with other tools, such as fine and soft color particles, subtle changes in light processing, vivid and lifelike material performance, etc. You should master it well. 2. Basic Techniques (1) Basic Technique Training: Practice spray dots and master the position of spray dots and the size of the pattern. Pay attention to the control of spray volume and distance. Spray line practice Practice mastering the position of the spray line and the shape of the pattern. Pay attention to the control of spray volume, distance and speed. Spray surface practice Practice mastering the uniform spray surface and gradient spray surface. Pay attention to the control of uniform changes in spray volume, distance and speed. (2) Template blocking technology Template blocking is to spray out the required graphics. There are many materials used to make masking templates, including paper, rulers, film, and even your own hands. Commonly used templates generally include the following types. Paper is easy to find and easy to make, but it cannot be used repeatedly. The film material is transparent, easy to make, does not absorb water, does not deform, and can be used repeatedly. Blocking films are generally imported and have good blocking effects, but are more expensive. The method of use is to stick the shielding film on the area that needs to be blocked, use a carving knife to slide it gently according to the pattern, do not use too much force, and carve through the film. Both the positive and negative films must be kept. Uncover the masking film to spray the areas to be printed. After each area is sprayed, re-cover the masking film and then spray other parts in sequence. 3. Inkjet printing expression technique: The inkjet printing expression effect is realistic, the transition between light and dark is soft, the color gradient is natural, and the halo reduction effect is good.

Pay attention to the following points during the inkjet printing process: first make preparations, check whether the airbrush can spray water normally and control its spray volume, and whether the template is well blocked; then proceed to color inkjet printing, the color should not be too wet, and should be slightly thicker and adjust them evenly. If there are any impurities and particles, they should be removed to avoid clogging the airbrush. Before formal printing, you should test spray on waste paper. After adjusting the spray volume, distance and speed, you can officially spray. Finally, you should spray Flexibly apply template blocking technology. If some straight edges can be replaced by a ruler, there is no need to make another template. When you lift one end of the ruler to spray, the spray pattern will change between virtual and real, which is very suitable for expressing the lighting of a ballroom. POP posters - Computer application In addition to hand-drawn POP posters, it is also common to use computer graphics to synthesize computer draft posters output by a color inkjet printer. In addition to using the computer for overall output, the characters printed by the computer can also be used as a tool for designers who are not good at writing POP fonts. By using computer software such as CroalDraw, Pagemaker, and Quack, people can create many varied computer texts. POP Poster-Marketing Just because you write a POP poster, it does not mean that the poster is successful. Timeliness, the length of time it is posted, and the location it is posted all play a role in how effectively the poster conveys its message. If you make a very good-looking poster and post it for only one day, and the place where it is posted is not visible to the target audience, then the effectiveness of the poster will be wasted. Hand-painted POP posters are not only beautifully written, but also require a lot of effort to produce, so they must be carefully photographed. POP poster-production form The production form of POP includes color printing, printing, hand-painting, etc. With the development of computer software technology, its advantages of beauty and efficiency are more fully demonstrated in art design applications. It can even imitate the graffiti effect of hand-drawn artistic glyphs to the fullest, and can receive LOGO pictures and other materials from digital cameras and scanners. . It is especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. POP Poster - Application POP Poster POP is mainly used in supermarkets and various retail terminal stores. Large supermarkets mostly print into a unified template and then the artist fills in the text content according to the requirements to meet the dazzling variety of goods on the counter. The usage requirements are very high in mobility and timeliness. Therefore, simple hand-painted POP is generally difficult to do, and must be mass-produced in a modular manner. Small and medium-sized retail stores and product specialty stores are developing towards brand-operated chain operations. Many of them operate in sync with brand operators and manufacturers in terms of product organization structure, promotion plans, store style, etc. However, many still advocate their own adoption of POP. Different copywriting and different discount information are obviously not suitable for the trend of brand operation. Perhaps brand suppliers should consider more at this point. The United States is the kingdom of advertising, and posters play an important role in advertising. According to the six principles of poster production advocated by famous American poster designers, they are: (1) Simplicity: the image and color must be simple and clear (that is, simplicity). (2) Unification: The shape and color of the poster must be harmonious and have a unified coordination effect. (3) Balance: The entire picture needs to have a sense of boldness and balance. (4) Sales focus: The components of the poster must be simplified and the key points should be selected as much as possible. (5) Surprise: Posters must be surprising and innovative in both form and content, and have a powerful surprise effect. (6) Skills: Poster design requires a high level of performance skills. No matter whether drawing or printing, technical performance cannot be ignored. POP poster-the basics of pen operation. The basis of POP pen operation is that the eight directions of the rice character must be horizontal and vertical. The pen should be moved steadily and with even force, so that you can write well-proportioned, plump and straight lines. The same goes for diagonal strokes. If you want to draw rounded corners, you have to pay attention. The strokes of POP must be perpendicular to the direction of the stroke. For example, if you write a half arc, each section on the half arc must be perpendicular to its direction. Because the general pop pen tip is relatively thick, when writing some rounded corners, if you meet the requirements I mentioned, it is impossible to write them in one stroke, so you have to join the strokes. The main thing is to master the squareness of the font, and the strokes should be straight lines (that is, the handwriting will be as wide as the width of the pen tip). In expository texts, the line spacing distance is greater than 5 to 7 times the word spacing distance. The entire page is left blank on all four sides to serve as other frame decorations. POP poster - Marking position 1. At about eye height, a position that can be clearly read. 2. The location of the mark should not damage the overall beauty of the product or hinder the lifting of the product. 3. The marked position and promoted products should be placed in an easily identifiable location. 4. Effectively utilize the space of the ceiling and the position of the beams and columns. 5. Use hand-painted POP to revive the dead corners of the display. What is pop? It is the abbreviation of English PointOfPurchase, which means "selling point advertising". Its main commercial purpose is to stimulate and guide consumption and activate the store atmosphere. Her forms include outdoor signs, display boards, window posters, in-store signboards, price lists, hanging flags, and even three-dimensional cartoon models, etc. Commonly used POP is used for short-term promotions. Its form of expression is exaggerated, humorous, and strong in color. It can effectively attract customers' perspectives and arouse their desire to buy. It has been widely used as a low-cost and efficient advertising method. >>>POP production forms: POP production forms include color printing, printing, hand-painting, etc.

With the development of computer software technology, its advantages of beauty and efficiency are more fully demonstrated in the application of art design, and the graffiti effect of hand-drawn artistic glyphs can even be imitated to the fullest.

Look for corporate services on Zhubajie.com, guaranteed delivery Pay after acceptance