Most users of Light medical cosmetology products don't know about the products, or the product knowledge only comes from the introduction of the sales staff, and they don't have a clear understanding of the product pricing, and there is no way to distinguish the quality of the products from the authenticity.
this will attract customers at low prices for stores, leaving enough profit margin.
Take the botulinum toxin needed for "face-lifting needle" as an example. At present, only two types of botulinum toxin A for injection are approved for marketing in China, namely, domestic product Hengli produced by Lanzhou Institute of Biological Products and imported product BOTOX produced by Allergan Pharmaceuticals Ireland. Moreover, the designated dealers are also very limited, and it is almost impossible for stores to get these products through formal channels. However, the "Korean imported" thin-faced needles, which are particularly popular in the market, have no batch number in China and their sources are unknown.
Take the most routine injection of hyaluronic acid in Light medical cosmetology as an example. The general charge of 3A hospitals is about 5, yuan/piece. The legal retail price of hyaluronic acid injection is generally more than 2, yuan. Once the supplier abandons morality and imitates and forges, it will get nearly 1 times the profit. If you go to an unlicensed small workshop to get the goods, the profit will be even higher.
Many anxious store owners have gone further and further on the road of "cheating customers".
2. Direct operation: it is prone to safety accidents
In the backyard of Qiandian, which is eager to try to make money in Light medical cosmetology, the service content is also "upgraded" by the wave of "consumption upgrade" of consumers. The backyard can not only experience products, but also introduce Light medical cosmetology charging items, or include Light medical cosmetology items in the package of selling cards. Because the backyard has more intimate "physical contact" with consumers, it is easier to lock and convince customers, and consumers can easily try to pay for it without verifying their business qualifications and American guide qualifications.
once an accident happens, the parties will basically make trouble at home. after the customer is frightened, the most direct reaction is to inquire about the cause of the trouble. Even after hearing the contents of the negotiation between the two parties, they can understand the ins and outs of the matter. After a long time, they will not come after spending the money.
3. Being a middleman: customers feel cheated
Some store owners are afraid to take orders directly in the store, so they cooperate with the "famous doctor" or Wechat business, and only take back the buckle and let the customers go to the "doctor" or the hotel where Wechat business is located to have an injection. Whether the product is good or not, true or false, and whether the qualification is qualified depends entirely on the conscience of the other party.
if the customer is sent out simply and rudely, once the customer has an accident or dissatisfaction, although the store can avoid some responsibilities, it is almost inevitable to lose customers.
4. Offering training and selling courses: including graduation, excluding majors
In addition to the above three ways of realizing, there is another way of realizing that harms peers, that is, selling courses. The doctors invited may be professional, the videos played are also professional, and the products and equipment may be of high quality. Only the graduates must be unprofessional.
during this period, we will also promote and package some low-priced and low-quality products that are packaged as "original imports" for sale, and get more gross profit.