Bili Bili is Bi Li Bi Li's barrage network. China's website does not belong to the extranet.

Bi Li Bi Li, referred to as "Bi Li" for short, is now a cultural community platform where young people in China gather highly. The website was established on June 26, 2009, and was affectionately called "Mile Mile" by fans. 2065438+On March 28th, 2008, the company was listed on NASDAQ.

Billie Billie is a video website that created and shared ACG (animation, comics, games) content in the early days. After more than ten years of development, we have built an ecosystem that continuously produces high-quality content around users, creators and content.

Billie Mile has covered more than 7,000 multicultural communities with interest circles, and won the first place in the two lists of "Z-generation preference APP" and "Z-generation preference pan-entertainment APP" selected by QuestMobile Research Institute, and was selected as the top 20 most valuable China brands 100 in BrandZ report.

Content ecology

At present, Mile Mile has 15 content partitions, such as animation, cross talk drama, national innovation, music, dance, games, knowledge, life, entertainment, ghosts and animals, fashion, screening hall, etc. Life, entertainment, games, animation and technology are the main content categories, as well as live broadcast, game center, peripheral business sectors.

Professional users in terms of content composition, the video is mainly composed of professional users' self-made content, that is, the original video of UP owner.

According to the third quarter financial report of 20 19, PUGV content accounts for 90% of the total broadcast volume. In the third quarter, the average monthly active UPPs reached 165438+ million, and the average monthly contribution reached 365438+ million, up by 93% and 83% respectively.