Zhang Dayi, an Internet celebrity.
Formerly known as Zhang Yi, birthday:1988/125 constellation: Scorpio Libra, height: 170cm, English name: Eve, weight: 46 kg, bust: 82, waist circumference: 58 hip circumference: 87, occupation: advertising model.
As a model debut, Zhang Dayi, the first champion of Taobao beauty contest, often appeared in the inner pages of fashion magazines such as Mina and Xin Wei besides Ruili. She said that she was just a creator of a small server who was newly screened. Her private service collocation is very popular among fans on social platforms, and its e-commerce store launches new products that are accepted by customers within 2 seconds? The second lamp? , monthly sales of millions. In other words, within three days, this beautiful girl can complete the annual sales of ordinary offline stores. Created the sales myth of Internet e-commerce.
Zhang Dayi made her debut as a model, and besides Ruili, she often appeared in the inner pages of fashion magazines such as Mina and Xin Wei. When advertising for Taobao in 2008, no one thought that she would one day become the owner Zhang Dayi.
As for the reasons for opening the store, Zhang Dayi said that girls themselves prefer clothes bags or accessories. Coupled with the professional advantages inherent in modeling these years, I have learned a lot of brand knowledge and mastered many matching skills. Before opening the store, every time she posted photos in Weibo, fans always asked what brand the clothes were, and all the clothes were genuine online. Zhang Dayi has the same paragraph. ? In this case, it is better to open your own shop and share the real private service with more girls who love beauty. ?
In Zhang Dayi's eyes, opening a shop seems a bit casual, but in the process of running a shop, this beautiful girl is particularly serious. As a model, Zhang Dayi once drew inspiration from big names and then tailored it for ordinary girls. From the beginning of the buyer system to the later self-built factory printing production, she is trying her best to ensure the difference and quality of products.
The popularity of network celebrity Zhang Dayi
Don't worship yourself.
On July 27th this year 19: 39, Zhang Dayi sighed in the Weibo. After another wave, I feel that my life is less than half. Then I have to record a video, feeling that I am selling clothes with my life. ? There are 1226 comments and 1567 likes under this Weibo, but this is just? My period? Follow? E cup? There is regular interaction between them.
It is understood that? E cup? It's Zhang Dayi's nickname. Is she called by her fans? My period? . The former comes from the homonym of names, while the latter is not only related to names, but also highlights the dual identity of shopkeepers as opinion leaders and private consultants, which is more common among girls. Little secret? Color.
Zhang Dayi is very concerned about her interaction with her fans. Every time a new product is delivered, she will interact with her fans through Weibo. A netizen named pop Maruko took photos after receiving the product, and got 800 likes on Weibo in Zhang Dayi.
There are many shopkeepers like Zhang Dayi on Taobao. Internet celebrities generally have a certain fan base before opening a store. Compared with traditional shopkeepers, they pay more attention to fan interaction. They often talk about the weather or mood with their fans through social media such as Weibo, and sometimes exchange Korean dramas and variety shows, introduce their new clothes, and even broadcast the process of fixing makeup photos live.
For fans, Zhang Dayi is not a traditional idol, but more like a friend. Some fans are worried that her store will be out of stock, so they simply buy more pieces for their friends. Some fans not only exchange their daily dressing experience, but also write to Zhang Dayi privately, show her their report cards or share their interview experience with her. ? Whenever they tell me such a thing, I feel very happy. ?
When Zhang Dayi first opened the store, there were only more than 200,000 fans in Weibo. Now the number of fans has reached 1.93 million, which is a veritable big V. Fans pursue fashion and recognize Zhang Dayi's dressing style. The repurchase rate is almost 100%? .
The popularity experience of Zhang Dayi, an online celebrity.
Zhang Dayi sells clothes from live broadcasts to mobile phones.
In fact, this is not the first time that Zhang Dayi sells e-commerce through live broadcast, but it is her first cross-border mobile phone. According to the data, in June this year, she conducted a four-hour live broadcast on Taobao, which attracted more than 465,438+00,000 fans, surpassing the previous record of 654,38+04,000 by Ada.
After the live broadcast, its Taobao store? My happy wardrobe? Officially began to go to Shanghai, and then within two hours, the turnover reached nearly 20 million RMB, and the customer unit price was close to that of 400 yuan. The new live broadcast also set a new sales record guided by Taobao live broadcast room.
In contrast, this live broadcast is obviously a bit cold. Half an hour after the broadcast (which is also the time when its mobile phone went online), the number of fans reached 40 thousand, and the topics discussed mostly focused on? Is Zhang Dayi himself ordinary and cosmetic? Wait a minute.
However, the speed of selling out in three seconds seems to satisfy Zhang Dayi. According to Meitu's response, this cooperation was initiated by Zhang Dayi himself six months ago. Zhang Dayi said that she didn't want to make money by selling mobile phones, but more for the brand and publicity of her shop. ? Mainly the brand tonality is consistent. Moreover, more cross-border cooperation will have a good effect on the brand image and value-added of the store. ? Zhang Dayi said in the live broadcast.
In fact, in terms of their temperament and crowd positioning, Zhang Dayi is indeed the most suitable mobile phone manufacturer to cooperate with Meitu. Zhang Dayi is the number one e-commerce network celebrity, and Meitu mobile phone has a deep relationship with network celebrities from the first generation? Binding? On June 22nd this year, Meitu's second birthday celebration even chose? 500 online celebrity birthday parties? The way.