Although live broadcast is difficult to support the future of search, Baidu live broadcast may still have the following two benefits:

1) For the search business, it can cover some demand scenarios that cannot be well covered by the existing content. More importantly, live broadcast content can be precipitated as "existing" content and become the content source of Baidu search, which is the most important role of live broadcast business in search business at present. Baidu live broadcast is organized around search demand. Relying on the massive and clear user needs brought by search, Baidu Live can organize corresponding live broadcasts according to these needs, and the content precipitated by this organization method is bound to be more suitable for search business, which is of great value to Baidu search.

2) For Baidu's entire mobile content ecosystem, it can cooperate with other businesses, such as watching videos, to help Baidu seize user time. Behind the user's duration, it is related to income such as marketing advertisements, which is Baidu's core source of income.

The live broadcast service may not be the future form of search, but the on-demand instant production content it represents is likely to be the core of future search. In the simplest, most natural and best experience way, users need to be able to match the most suitable information immediately.

The current search actually does this to a certain extent. When you enter different content, you will get different results, which is instant personalized supply, that is, thousands of people.