Which platform is better for live streaming?

The online live broadcast industry, which has entered an explosive period since 2016, has developed in just two years and has become a competitive situation with online live broadcast platforms blooming everywhere. Currently well-known platforms include Douyu, Huya, Panda, YY, Huajiao, Huoshan, Douyin, Inke, Momo, Kuaishou, etc., to name a few.

So many online live broadcast platforms are dazzling, especially for new network anchors who are preparing to devote themselves to the live broadcast career. Many people must have difficulty in choosing a platform. Which online live broadcast platform is the best? ?

Today we will talk about which online live broadcast platform is the best. However, there is one point that must be explained. Each platform has different types and development directions. There are indeed certain gaps between platforms of the same type, but I think the most important thing is for anchors to choose the platform that suits them. This is equivalent to you not needing to buy an F1 car for normal commuting.

1. Comprehensive platform

The comprehensive platform currently referred to in the online live broadcast industry is generally a platform that integrates games, entertainment, outdoor, etc. Currently, this type of platform is The online live broadcast industry still has advantages, thanks to its relatively large fan base.

This type of platform is currently relatively well-known, including Huya, Douyu, and Panda. Especially Huya, which was recently listed on NASDAQ in the United States, has earned a lot of attention in the live broadcast industry.

The biggest advantage of this type of platform is that it has a larger target audience. People who watch games can come, people who watch entertainment can come, people who watch outdoors, people who watch food... can come. Some anchors may think that if it’s so good, we should go live on such a platform. In fact, this is not the case. This type of platform is good, but the platform also has relatively high requirements for anchors, and the competition between anchors is relatively high. Because there are many anchors on this type of platform, fans are mainly concentrated in the live broadcast rooms of the first-line anchors on the platform. It is difficult for new anchors or those who have no advantages in talent to achieve results.

Moreover, on this type of live broadcast platform, it is best to choose a good anchor brokerage company. Having the help of a brokerage company in the early stage will help you develop faster on the platform.

2. Show platform

The show live broadcast platform is mainly divided into mobile and PC platforms. At present, the mobile platform is relatively better than the PC show platform. Develop better. This type of platform mainly focuses on female anchors chatting and singing, and the content format is relatively simple. This type of platform content form is included in the comprehensive platform.

The mobile terminal has developed well in this type of platform, including Momo, Inke, Huajiao, Laifeng, etc. The mobile live broadcast platform has a unique live broadcast function called "People Nearby". This function is very important for new anchors. New anchors who cannot be ranked in the front display can also rely on this function to attract many fans.

The PC side started relatively early in this genre, and the platforms are also old platforms, such as 6 Rooms, Beautiful Colors, Stars, etc. These platforms have begun to decline, but you need to understand the platform Fanxing. It is a live broadcast platform under Kugou Music. Kugou Music guides the broadcasters. I won’t say much about the status of Kugou Music software.

This type of platform may seem ordinary, but it is relatively less competitive and also has a nearby people function. It is a good idea for new entertainment anchors to choose such a platform.

3. Game platform

The game platform is easy to understand. It is mainly a platform for live broadcasting of games and e-sports. This type of platform has a certain professional threshold. People who love games and Mainly anchors who have certain talents in gaming.

This type of platform mainly includes Penguin E-sports, Chushou TV, etc. Due to the single nature of live broadcast content and the age group of fans, choosing this type of platform mainly considers the total number of fans on the platform. The income from gifts given by game anchors is much lower than that of entertainment anchors. Game anchors mainly rely on their high popularity and obtain high profits through a certain degree of popularity conversion. Therefore, the number of viewers on the platform is very important to game anchors.

4. Short video platform

Douyin, which has been particularly popular recently, belongs to this type of platform. Platforms also include Huoshan Video, Kuaishou, etc. The threshold for this type of platform is relatively low. , and it appears in the form of a video, which does not require a fixed time or fixed location. As long as you are creative, your popularity will become unimaginable.

This type of platform seems simple, but it is not so easy to do it, because it requires the anchor to have strong creativity, high requirements for content quality, and interaction with fans is not as direct as other live broadcasts. Therefore, when doing live broadcasts on this type of platform, as long as you are creative and the content is interesting, it will become popular in minutes (it is a bit exaggerated).

5. Shopping live broadcast platform

This type of platform is just mentioned because it is not an entertainment live broadcast in general, and the audience’s starting point for watching live broadcasts is not very similar to that of pan-entertainment live broadcast platforms. Similarly, the income method of anchors is different from that of pan-entertainment live broadcasts. There are Taobao Live, Suning Live, etc., and there are many e-commerce platforms that have launched live streaming shopping platforms or are in the process of developing them. If you are an e-commerce business, you can research related platforms.

Which online live broadcast platform should the anchor choose, or which online live broadcast platform is the best? Again, choose the one that suits your own positioning and development plan. The one that suits you is the best. After determining which type of platform, choose an appropriate one among this type of platform.

There are several different points to note when choosing a platform

1. Try to choose a platform with a larger number of target fans. No matter what you are broadcasting, you need fans. as a basis.

Two, try to choose a comprehensive platform, because there is a lot of room for future development, but new anchors should consider it carefully.

3. Understand the management level of the platform itself from all aspects, which is related to the future survival of the platform.

4. Watch the live broadcast from the perspective of the audience and choose a platform with a better viewing experience.