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Can you still make money by doing live broadcast now? In-depth analysis of anchor industry (1)
How to make money to live? Let's start from the beginning.

The origin of live broadcast:

At first, live broadcast was born because some talented people wanted a platform to show themselves. The earliest live broadcast was the live broadcast of online websites, with 56 or 6 well-known websites. It is said that the earliest mass production was 9 158. It is very old, and textual research is of little significance.

On 20 13 12.4, the Ministry of Industry and Information Technology officially issued 4G licenses to the three major operators. 4g is widely popularized, and the reasonable tariff is at least 20 15-20 16. Looking back, the live broadcast really caught fire, that is, from 20 15. Without a launch vehicle, a satellite can't be taken into the sky.

2g: text, small picture; 3g: graphic, audio; 4g: video, live broadcast; 5g: wait for vr.

Current situation of live broadcast platform:

After the broadcast war, the son of the richest man once ran away in debt, leaving fighting fish and tiger teeth, all of which were defiled by Tencent. Tencent invested 4 billion yuan in Betta, the most powerful live broadcast platform, and wished Betta complete its E-round investment. Tencent also invested in Tiger Tooth, the amount of which was less than that of Betta, but Tiger Tooth promised that Tencent would acquire 50. 1% of Tiger Tooth shares three years later and basically become its subsidiary.

Current situation of live broadcast industry:

First of all, whether you are a big anchor or a small anchor, it is very tiring to sit in front of the computer for several hours every day to please the audience. If you are not a hard worker, you can't do live broadcast, which is the premise. If you don't believe me, broadcast live for 3 hours every day and try for 2 weeks.

Secondly, the competition of live broadcast is fierce, and a large number of newcomers flood in every day. Those newcomers are more attractive than you, better at singing and dancing and more humorous than you. You can't stop to have a rest. There is only one live broadcast, and the game is still going on.

The game anchor relies heavily on a game he broadcasts live. Once the game is not hot enough, or the strength is surpassed by newcomers, it is easy to be replaced. Everyone can be replaced. The live broadcast industry as a whole is also going downhill.

Live broadcast type:

Mainly divided into value, games, entertainment, outdoor, education.

Yan value field:

When the live broadcast was just on fire, a girl, with a face value of more than six points after makeup, would make up, chat, coquetry and be sexy. A man's gift is brushed up, and it is not a problem to earn more than 10 thousand a month. Singing, dancing, musical instruments, fine arts, these aspects can come to things, icing on the cake, with an annual income of dozens of hundreds. At that time, the quality of ktv princess and technician plummeted.

Why is it six points? Because the beauty function of the platform is better than Meitu Xiu Xiu, with big eyes, peeling, whitening and face-lifting. It can show meat, chest, legs, waist and hair, and can also make up for the lack of face value. Of course, the domestic live broadcast audit is the most stringent, and being banned by Hao means breaking the financial path. You are a mature female anchor, you should know the scale yourself!

With the rise of live broadcast, many pornographic live broadcast platforms have mushroomed, requiring gifts to be more direct and efficient. It's not convenient to write the specific content here. This kind of content can be written or not.

Game field:

The big anchors in the game field are basically divided into three categories. The first category: humor, playing games is entertainment, but the game itself is too long, boring and funny, which can make the atmosphere of the game anchor more popular. For example, silly girls belong to this category.

The second category, strength type. Games, especially competitive games like the glory of the king and Eating Chicken, are very challenging in operation and ingenuity, and powerful anchors are also hot. A large number of fans want to improve their game skills, so they will pay attention.

The third category is diligence. Multi-platform live broadcast at the same time, 25 hours live broadcast. You can see him whenever you watch the live broadcast. Most people who watch the live broadcast are boring people. Most anchors are not brilliant. Seeing him is just killing time.

Education field:

It is a great test for professional knowledge and expression ability. Because it is a live broadcast, there is no certain memorial service, and it is easy to expose pseudo original. At present, the platform coordinates gynecological anatomy and physical friction. Moca is very sensitive. This piece of content belongs to a small category with high threshold and good future development potential.

Outdoor venue:

Most outdoor anchors fail: monotonous scenes and poor eloquence. A good outdoor anchor should not only have a decent face value, know the art of speaking and interact with the audience, but also be good at creating program effects. The flat outdoor live broadcast is easily submerged in the sea.

The cost of outdoor anchors is also higher than other types. Air tickets, accommodation and catering are indispensable for live travel, and there are props for local outdoor live broadcast, but the cost of doing some street interviews and street chats is almost zero.

Entertainment field:

You should have your own style, create an atmosphere, and chat and interact. If none of the above works, it will be difficult to do it. If it is only lacking, it can be made up by talent, and it will be improved slowly later.

Life is dark:

The number of live broadcasts on each platform is false, showing popularity = real number * multiple+gift income increasing popularity+robot support of brokerage company. 10 times is a basic operation, and you can even edit the online number directly. Now the live broadcast platform does not show the number of people at all, but directly shows things like heat.

Brush gifts:

Local tyrants brush you hundreds of thousands to get rich overnight? Forget it, it's not your turn. After all, you can't just win the lottery. Do you know there is a kind of rocket called agreement rocket? After all, the anchor said very delicately: Thank you, Iron Egg Rocket. Everything is worth it!

In order to stimulate consumption, children usually brush gifts in the live broadcast room to ignite the jealousy and vanity of the audience, especially local tyrants and licking dogs. Even so, there is no way to compare with the fire, and the gifts will be at least three or four times less. Local tyrants have also learned to consume rationally. Of course, there are also a few gifts to promote themselves. On some platforms, you can recommend a certain number of gifts, and some anchors will buy small brushes with their own money.

Interview and salary:

Going to the guild for an interview is generally not very demanding, such as taking photos, chatting, testing water and singing. After the interview, the guarantee given by the guild is about 1000, and the general requirement is 50 hours and 20 days per month. A full two hours a day is a valid day.

Guaranteed 1000 may not be understood by many people. The guarantee does not mean the basic salary, but means: after meeting the requirements of the guarantee, you can only choose between the guarantee and the gift commission.

Guaranteed 1000 means that if the gift you receive in one month is less than 1000, the company will still give you 1000. According to the company's gameplay, under normal circumstances, if you meet the requirements, there is a high probability of giving 1000 yuan or more.

Most anchors are guaranteed, not starting salaries. The starting salary is basic salary+gift commission. The general anchor's starting salary is about 30%, and the big anchor mostly adopts the model of no basic salary plus 40% gift commission. Most anchors are 1000 pieces of cannon fodder, and 1000 pieces are not available.

This article is for the next episode of more in-depth content and eggs.