The idea of Zong is what we discussed with our friends recently: 1. Adhere to the strategy of "focusing on one industry and moderately diversifying". For more than ten years, Zong Houqing has been following the industrial development policy of "one industry is the main industry and moderate diversification", insisting on scale operation and strengthening the main beverage industry; At the same time, aiming at the opportunity, developing related industries moderately, and proposing that the way to success of enterprises is the "Trinity Theory" of being in harmony with people at the right time and place, and operating steadily. 2. Implement the "national chess game" management: In terms of management system, Zong Houqing insisted on the "national chess game" management, and people, finances, materials, production, supply and sales were all controlled and dispatched by the group, and orderly hierarchical authorization management was implemented. From 65438 to 0994, when he opened the first foreign branch in Fuling, Zong Houqing determined the idea of centralized management and unified marketing, and gradually matured in the operation of each branch after that. 3. Create a * * * body of joint sales: In marketing management, Zong is called the "weaving master" of the market network by the western media. The joint sales model he pioneered has woven a marketing network of more than 2,000 first-class wholesalers and a larger number of second-and third-class wholesalers and sales terminals all over the country. At the same time, his marketing strategy of "surrounding the city from the countryside" and "eating meat first and then eating bones" has made Wahaha an unshakable overlord in the beverage industry in China. 4. Formulating Trilogy of Technological Innovation In terms of technological innovation, Zong has formulated trilogy of "following innovation", "introducing innovation" and "independent innovation" according to different development stages of enterprises, and adhered to the principle of "reasonable leading and moderate innovation" in product development, and adhered to the innovation of "leading half a step and running in small steps", and invested huge sums of money to establish his own product research and development center, mold research and development center and manufacturing center to solve problems. 5. Create a "true and effective" brand criterion In brand building, Zong Houqing takes "true and effective" as the highest criterion and is consistent in advertising and brand extension. In Zong's marketing concept, the brand is not for viewing, but for marketing. In any case, it is beneficial to the profitability of enterprises, and a brand without profitability is a brand without value. After more than ten years of forging and purification, Wahaha has become a well-known brand in China with the help of media advertisements. Zong's philosophy has always influenced his entrepreneurship, also known as Wahaha model. Thank you for your question.