Link:/question /3 12697726/ answer /6 10 193342.
Source: Zhihu.
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1. Consumers and doctors who have a certain economic foundation and are over 30 years old.
Most of the demand lies in anti-aging treatments such as wrinkle needle, thread carving and fat transplantation. Moreover, because of enough social experience, it is largely rational consumption, and it is not easy to be superstitious about some false propaganda, especially in the medical and aesthetic circles. Before each treatment, they have fully understood the doctor, and once they have established a trust relationship, they will be very loyal consumers.
2. Young people just entering the society
The demand is mostly for eye and nose plastic surgery, and the social experience is still shallow, so it is easy to listen to sales promotion. To a great extent, the self-awareness and aesthetic needs of young people who have just entered the society are unclear, which "demonizes" the role of medical cosmetic surgery. It may be because of exaggerating publicity, soliciting customers at low prices, and being attracted by some illegal studios or some low-level doctors. Moreover, consumption is unstable, and many people are comparing prices and choosing medical institutions with lower prices. Therefore, there are many unsatisfactory cases in this group, which need the correct guidance and supervision of society to prevent unnecessary consumption in advance.
3. Rich second generation group
Rich second generation is a group between 1 and 2. Most of them have the characteristics of more money and less social experience. If you are impulsive, it will be a disadvantage. Without a detailed understanding, ordinary people still have economic constraints when they are impulsive. When they are financially constrained, they will spend impulsively. Moreover, I personally think that goods have one characteristic: especially cheap ones are not good, and expensive ones are not necessarily good. As a commercial medical behavior, medical beauty has the characteristics of commodities. Therefore, I hope that young people can seek the help of some reliable old drivers when facing medical beauty.