You can type, you can type, you can type, you can type ——————— Pan Ting, Thailand advertising case analysis Pan Ting, Thailand advertising case analysis Pan Ting, Thailand advertising case analysis Pan Ting, Thailand advertising story tells a poor deaf-mute girl, who likes music and violin since she was a child, and often watches and listens to the same deaf-mute uncle playing violin in the street. After a long time, they seem to have spiritual communication and goodwill, and gradually they can communicate and understand each other's voices and feelings, so the little girl began to learn. But in the whole learning process, I met with contempt and bullying from the surrounding environment and society. It was the girl of the same age who sat in the car playing grand piano, showing the vanity and stupidity of the rich, and shouted to her crazily, "Do you think ducks can fly? A deaf person also wants to learn to play the violin. What's the matter with you? Why not learn something else! " In the face of every such injury or even provocation, the little girl always goes to her uncle who plays the violin in the street silently and gets comfort and encouragement. Finally, in a special bullying, the girl lost her strength and cried to her uncle about her life experience: "Why am I different from others?" Yes, why is it different from others? Uncle gesticulated and said, "Why, why ... like others?" It is such a simple sentence that the little girl suddenly turned her head, understood the goal of struggle, saw hope again and ignited her dream. In other words, this is the most common sentence, but it contains a lot of philosophy and thoughts, which makes me see the nobility and greatness of human nature at once! Uncle then made a gesture and said, "Music is alive. As long as you close your eyes and feel it, you can see ... "Later, the little girl faced all kinds of slander and provocation, with deep love and persistence, and finally pulled up the violin made of rags by the local ruffians and hooligans in the music competition, shocking the judges and the audience with a classic German johann pachelbel. In the picture, with the shocking music, the girl suddenly thought of her uncle's voice gesturing, suddenly saw her uncle's kind face lying in the hospital but inculcating, suddenly thought of the scene of being bullied, and suddenly placed herself in a vast field of freedom. At the head of a tree in a vast field, a beautiful butterfly emerged from its cocoon, flapping its wings and flying to the gentle and yearning sunshine. Perhaps, this is a deliberate creativity of a commercial company, which coincides with the hardships and glory of its family history, or the Excellence and exquisiteness of its brand. At the end of the film, when the girl appeared, her hair floated exaggeratedly. Except for strong winds or man-made, how many people have their hair fluttering like this when playing ball? I can't praise the director of this film. With such an exaggerated technique, it shows that Pan Ting's hair will be better, and Pan Ting has such a good effect. Under the touching foreshadowing, the audience will feel that Pan Ting is so good-looking that they need to buy some. Self-confidence is what Pan Ting has always advocated. If you want to believe that you can do it, you can. I think this movie can not only make the income exceed expectations, but also inspire the audience. I dare not say that this film is the best in the world, but it is the best I have ever seen. Although I sometimes see WOW advertisements, I am also very excited to see them. But every time I watch this film, my heart is shocked. This piece is really good. A shocking girl who was deaf and dumb since childhood grew up with a dream of music, but she was often despised and hit by her sister. Just when she doubted her value, a wandering artist told her, "Just close your eyes and you can see music." Both of them entered the music festival at the same time. Because of jealousy and fear, my sister hired someone to break my sister's violin before the competition and injured the wandering artist who had been teaching my sister. I thought my plot was successful, but my sister showed up at the game. The flying cannon broke out from the broken violin and shocked everyone's heart. This is a fairly complete condensed film, with foreshadowing, development, turning point, climax, typical characters and fierce conflicts. It can be said that all the elements in line with drama are presented in this film one by one. The opening story is full of tragic colors, and deaf-mute girls and wandering artists are also representatives of the tragedy. The final climax uses a lot of images, such as scenery, wilderness, butterflies and sunrise, which all indicate a new direction. Powerful action scenes, perceptual montage editing techniques, and Cannon music that guides the fate of the characters all give this film an impassioned epic feeling. Although this film is a public service advertisement in Pan Ting, it has little to do with the commercial theme of publicity. The whole movie reveals an inspirational theme: the person who can remain positive and optimistic in a difficult situation is a real strong person. He makes goods into culture, commercial advertisers into culture, and encourages people to persevere and face it enthusiastically! With a limited lens, the rough road and unremitting efforts of a deaf-mute girl who loves music enthusiastically are expressed, and the emotional expression of the little actor's acting skills is also remarkable. In the final picture, the dancing hair of the deaf-mute girl switches with the past and the grassland melon generation in the wind, sublimates the melody of life to the highest level, and then ends with a pun, playing the slogan "Pan Ting, you can type".