Case analysis of college students' entrepreneurship;
Wang Yingying: After 95, the girl started a business and fell in love with fireflies.
Woods, starry sky, fireflies? City people's memories of distant rural life are always so romantic and beautiful. Glittering fireflies are even rarer in cities and have become childhood memories of many people.
In Shiyan, a group of post-90s students from Hubei Medical College sensitively captured this emotional carrier, and used their professional expertise to apply the research project of firefly hatching to the commercial field.
After 95, the girl fell in love with fireflies
Patented egg freezing technology
1Wang Yingying, a girl born in 1995, comes from Shiyan. She has a round face, long hair and gentle speech. At first, she gave the reporter a very calm impression.
In her QQ space, more than 70% of the content is recording the cultivation process of fireflies. Fireflies photographed by microscope, from eggs to larvae to adults, show pink, purple and orange at different stages, which are as beautiful as abstract paintings. Now I am a sophomore, majoring in biological science in Hubei University of Medicine. Under the guidance of my tutor Chen Yanli, I gradually came into contact with firefly breeding technology. At first, she was afraid of these bugs, but she soon liked them.
Through in-depth study and understanding, Wang Yingying learned a lot of things that he didn't know before. For example, fireflies mainly eat snails, snails and shellfish. They are located at the bottom of the ecological pyramid. There are no fireflies in the city because of air, photoelectric and sound pollution, which makes them have no living space.
Firefly larvae are divided into aquatic and terrestrial, and the whole life cycle from egg to adult is one year, while the life span of firefly adults is only five or six days. In this short life, adult males seize the time to attract females with luminous signals, and females respond with luminous forms, so we see the shining beauty of nature.
As we all know, fireflies can only be seen in summer. However, at the end of last year, Wang Yingying Medical College became famous, because their laboratory developed the freezing technology of firefly eggs, which made it possible to see fireflies all year round. At present, this technology has applied for a national invention patent.
Science popularization is the mainstay, supplemented by business.
Shining brings wealth.
? In addition to egg freezing technology, we can also cultivate fireflies artificially and reproduce indoors. In addition, ecological restoration can also be carried out, that is, suitable species can be introduced into areas where fireflies are rare or disappear to restore them into ecological landscape areas. ? Wang Yingying told reporters.
An accidental idea gave her a new idea: a firefly caught in the wild on Taobao can sell for four or five yuan, while Japanese aquatic larvae can create an output value of 654.38+000 billion yuan a year. If this advanced achievement can be transformed into the market, wouldn't it not only do popular science but also produce economic benefits?
She told her classmates what she thought, and the result was unanimous. At the beginning of this year, Wang Yingying initiated the establishment of Elf Eco-tourism Development Company, and 15 teachers and students became shareholders of the company. During the summer vacation, the company held a firefly flying theme activity in Wudang Mountain, which attracted three or four thousand people to visit and experience in just two nights. ? One ticket 10 yuan. Compared with the income of tens of thousands of yuan, we are actually more satisfied with the excitement of starting our first business. ? Wang Yingying said.
At present, the company has designed firefly lanterns, firefly trees and firefly ecological tanks similar to ornamental fish, and cooperated with ecological landscaping to reach cooperation with museums, science and education halls and scenic spots. Their business plan was also approved by the Ministry of Education as a national entrepreneurship training program for college students. ? There are many interesting ideas in the future, such as grafting projects to weddings and cafes. ? Although the operation of the company is still immature, Wang Yingying is indifferent. Give priority to popular science, open up the market and make money will naturally come? .
Case analysis of college students' entrepreneurship II;
Lu: Give up the annual salary of 200,000 yuan and go back to my hometown to sell fruit and vegetable steamed buns and open 20 steamed bun shops.
Are you online? Mass entrepreneurship and innovation? In the new wave, Lu, Changsha's son born in 1980s, gave up the position of McDonald's senior manager with an annual salary of 200,000 and returned to Changsha to start a business to sell steamed buns. A group of post-90s college students joined his entrepreneurial team in the form of technology shares. Today, Lu's fruit and vegetable steamed stuffed bun shop has opened more than 20 chain stores all over the country. This is called? Entrepreneurship legend? .
At the peak of his career, he resigned to start a business.
Lu Yu 198 1 was born in Jiangbei Town, Changsha County. His parents are honest farmers and his family is poor.
Lu was sensible from an early age and got good grades. In 2000, he was admitted to South China University to study business administration. At school, in order to earn living expenses, he worked as a tutor, handed out leaflets, worked as an insurance salesman, and participated in the work-study program in the school laundry room. Go to each dormitory every day to collect classmates' clothes, sort them out, and then send them back accurately. I can earn 5 yuan money every time I travel. ? Lu told reporters that although the transportation process was very hard, it cultivated my strong sense of service and laid the foundation for entering the catering industry in the future.
After graduating from college in 2004, although he wanted to start his own business, he just left school and knew nothing, so he chose to accumulate work experience first. So he went south to Shenzhen and worked as a trainee manager at McDonald's Nanshan branch. Because he can bear hardships and stand hard work since he was a child, he took the initiative to participate in cleaning, French fries, chicken wings and other work after entering the catering industry. In addition, he is friendly and has strong working ability, and he soon becomes one with the grass-roots employees.
After work, I never forget to charge myself. He actively participated in the course of McDonald's catering management, and went to Beijing, Shanghai, Hong Kong and other places for further study, and won the Excellence Award every graduation exam. In the past ten years, with his excellent working ability, he was promoted from a small trainee manager to an assistant manager and manager, and then to the operation manager of McDonald's South Headquarters. He has also managed more than a dozen stores with an annual salary of more than 200,000.
Early last year, my career was still there. Smooth sailing? At this time, made an amazing move? Give up the position with an annual salary of 200,000 and choose to go back to Changsha to start a business. After returning to Changsha, he took out his savings and opened a coffee shop in the city. Half a year later, he had to close down because of losses.
Not discouraged, Lu decided to start selling steamed bread again. ? Want to start with steamed buns? Cake? We must innovate and launch a new set meal that conforms to the healthy diet of modern people. ? So, what about Lu and Tsinghua University? Inulin cooperated with Metabolic Health Research Center to start the research and development of fruit and vegetable packaging points.
Fruit and vegetable steamed stuffed bun in exchange for market recognition
In order to change the present situation of single raw material, heavy oil and unbalanced nutrition in traditional packaging, Lu tried to combine traditional packaging technology with modern fruit and vegetable raw powder to match a healthy and reasonable dietary structure composed of carbohydrates, vegetable protein, crude fiber and appropriate amount of fat. Lu said that he was a prostitute in the countryside. For plots with rural characteristics, he innovatively integrated vegetables and fruit powder into steamed buns for deep processing, and launched the first fruit and vegetable package in China.
? Every time a new set meal is launched, we invite a group of people to taste it. If another person says it tastes bad or doesn't approve, we'll mix it again. ? Lu has become more and more confident in the continuous attempt of 1 year. Until May this year, the fruit and vegetable package named Yu Fenghuang was finally recognized and applauded by all tasters for its good taste and impression. The sales of these color packages are quietly hot.
After a year of hard work, he experienced the hardships of the entrepreneurial process, but he never regretted his choice. ? I prefer to try challenges to an easy life. If you don't try, you may never know what limit you can reach. ?
In May this year, we jointly developed a fruit and vegetable package with Tsinghua University? Come out? . In order to change the present situation of single raw material, heavy oil and unbalanced nutrition in traditional packaging, the traditional packaging technology is combined with modern fruit and vegetable raw powder and prebiotics to regulate the stomach and reduce calories.
Today, * * * has 13 post-90s college students who graduated from food, marketing, network and other majors to join his entrepreneurial team to sell steamed buns. Lu told reporters that only Lu Gu Fruit and Vegetable Steamed Bun Shop can sell more than 3,000 steamed buns on average every day, with a daily turnover of more than 4,500 yuan. ? By the end of September, there were more than 20 fruit and vegetable steamed stuffed bun chain stores nationwide, and it is planned to open 2,000 franchise chain stores nationwide in the next three years. ?