Slick and Difficult Customers●Slick and Difficult Behavioral Characteristics "The quality of the cosmetics you mentioned is very average. After careful consideration, I decided to buy another one. I'm sorry." This is tactful A phrase often used by difficult customers. When a beauty consultant suggests a certain product to her, she will use this sentence as an excuse to reject you either because it is too expensive or she simply doesn’t want to buy it. And if she has completed the consultation and the beauty consultant has helped her draw up a care plan, she will also find an excuse to give up the treatment for some reason. For example, she will say that she is too busy during this period. Let's wait for two weeks. This type of customer is likely to come with the mentality of getting free care methods, or trying to make a price and service consultation through several beauty salons. Compare. This type of customer is difficult to retain. ●Coping methods For this type of slick and sophisticated customer, beauty consultants must gain insight into her true intentions and purchasing motives in advance. Create a tense atmosphere during the interview, such as showing the customer that this cosmetic is very popular. Since the beauty salon started the promotion, many customers have used it. In two days, the promotion period will be over. By then, the price may be increased. . This will make it easier for the other party to feel that only making a decisive purchase decision is a wise move. At the same time, the beauty consultant should emphasize how the skin will be improved after using this cosmetic, so as to further "seduce" the customer. With this two-pronged approach, the customer will have no chance to entangle and shirk, and will lose room for concession. ●Case Analysis Speaking of this kind of tactful and difficult-to-deal with customers, Xiao Liao has a strong say because she has been working as a beauty consultant for 4 years and has met many customers of this type. When they first entered the beauty salon, they were very cooperative with Xiao Liao's work. They answered whatever Xiao Liao asked. They also took the initiative to ask questions about beauty, which made Xiao Liao feel that this person was very enthusiastic and cared about skin care. She must be own prospective customers. But as the consultation work further deepened, Xiao Liao discovered that they had a common characteristic, that is, when the beauty consultant answered questions, they would listen very attentively, as if they were also thinking about something. Xiao Liao knew that they must be Where to start when wondering about waiting for rejection. Therefore, under normal circumstances, Xiao Liao would talk and ask questions in a nonchalant manner and follow the rules. When the customer finally started to shirk her suggestions, she would adopt the tactics of sympathy, scream, and turning. Convince customers. For example, a customer said: "Oh, I'm sorry, I'm afraid I can't do nursing care today. I have an urgent matter this afternoon and I have to rush there." Xiao Liao would say: "You are such a busy person. It's no wonder that your skin will be affected. However, the thing is What needs to be done is to take care of your skin. Since you don’t have time today, let’s start with home care. Let me make a list for you and tell you which skin care products to use when. "Yes." As he spoke, Xiao Liao prepared to write. Customers generally know that the products recommended by beauty consultants will definitely not be very cheap. The cost of purchasing the products may be much higher than the cost of a simple care. And since they have spoken out, they have no choice but to choose one of them. . Curiosity mentality: People with this psychological type are generally trendy people who pay more attention to individuality and novelty. Once they hear about what kind of makeup or hairstyle has become popular recently, they will try to find out in order to try it. If this kind of customer comes to the beauty salon for consultation, the wisest way to respond is to respond to her inquiry in a timely manner and recommend the latest projects of the hospital to her. Of course, this requires beauty salon practitioners to always pay attention to industry trends and understand the latest trends. Especially the front desk consultants should continue to learn and discover. When the hospital introduces new projects, they should immediately conduct a comprehensive review of them. Understand, understand the process, project, price, etc. clearly. Herd mentality This type of customer generally likes to join in the fun and has strict plans for life and beauty. When something new appears and everyone around them is buying or enjoying it, they will not be left behind. The biggest psychological characteristic of this type of customers is that they feel that "the truth is always in the hands of most people." Since so many people are buying, it must be good. The most important thing to say to this kind of customer is: "This product is very good. Many people say it is good after using it. We have the most customers who do this kind of care." Vanity Psychology Customers with this kind of mentality are mostly Most of them are central figures in life, have rich knowledge and knowledge, like to communicate, have a certain social circle, and are often noticed or complimented by others. If you can serve this kind of customers skillfully, she will bring many new customers to the beauty salon; but similarly, this kind of customer is also the most dangerous customer. Once she is dissatisfied with your service, she will also take away some of the old customers. customer. Therefore, when receiving and consulting with this type of customer, you must first show the most sincere respect. You must have excellent professional skills and be able to respond to the questions she raises easily. In addition, when asking her questions, you should also pay attention to your tone. You should neither be groveling nor arrogant. Use a consultative tone. Taking advantage of others Customers with this mentality are generally stingy and pragmatic about life. They like to haggle over every detail and plan carefully. If there are promotions in the mall, they will usually participate. The most important thing for this kind of customers is to grasp their psychological characteristics of taking advantage. When recommending care items, you should try to recommend to them the preferential packages of the beauty salon, or suggest them to open a monthly or annual card.

When promoting products, it is best not to recommend high-priced cosmetics. Practical and cheap cosmetics are most suitable for this type of customers. The simplest reason for customers with normal beauty psychology to come to beauty salons for consultation is that they need it. For example, if they need to go to a beauty salon for care because they have bags under their eyes or their skin is sagging, their first consideration is which beauty salon’s beautician will Technology is the best. Under normal circumstances, they are not very interested in the cosmetics recommended by beauticians. What they care most about is the comparison of the effects before and after care.