Weibo (WB)$ After Sina Weibo embraced the rice circle economy in an all-round way, fans of some stars manually registered multiple trumpets, and the accounts of many dead bloggers were used to praise and vote. Weibo bloggers who questioned were banned and cancelled one after another. The phenomenon of small and medium-sized water injection in Weibo is serious. In addition, some rice circles are reporting cyber violence, and Weibo has gradually lost the function of social media beyond recognition.

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The herd mentality of group communication. In the process of spreading the online language of fans, there are usually some people who play an important role. These people are called "rice circle fans", which is what we often call "opinion leaders". Compared with the "small transparent" fans composed of ordinary people, these people are always exposed to information first or in large quantities, and will spread the polished information to the public, so they have the ability to influence other people's attitudes. These abbreviations can be widely used in the circle from generation to circulation. In a sense, these people have expanded the influence scope and strength of network abbreviations and promoted the spread process of fan network terms.

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Rebellion and rebellious psychology under the characteristics of argot. For a long time, the mainstream society has labeled the fans as "subculture". Under the negative public opinion environment created by the mainstream media for a long time, the fan groups with teenagers as the main members will naturally have stronger rebellious psychology, even rebellious psychology. Nowadays, network abbreviations are generally different from the network language itself and have the nature of argot jargon. If you are not a member of rice circle or have a certain understanding of rice circle culture, it is usually difficult to understand what abbreviations mean, especially four-letter abbreviations, and it is almost impossible to guess their meanings simply by the surface of letters.

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Social identity. The internal identity of fans and fan groups is also reflected in the identity of fan words. Language identity is the main way for fans and fan groups to express their identity. Some experienced fans can judge the specific attributes and cognitive level of fans through the words used by users in communication. From the perspective of argot jargon, it can help fans distinguish each other as "outsiders" or "insiders". Fans use fan network language because each group has its own set of conventional expressions, and network abbreviations are one of them. In addition, the use of a specific language invisibly reflects the individual's sense of identity and belonging to the whole group: the online language of fans is like a passport, which allows them to show their identity among their peers.