3 reference articles on how to write a beauty salon activity plan
The plan is a headache for all planners, and it must be formulated even at such a critical moment. Other stores in the beauty industry, such as beauty salons or beauty shops, often plan a series of activities to better promote beauty products. Are you looking for a reference for writing "How to write a beauty salon activity plan"? Below I have collected relevant materials for your reference!
How to write a beauty salon activity plan reference 1
At the end of the year, all major beauty salons are also busy and start planning the annual terminal appreciation party. As the name suggests, the purpose of the thank-you party is to further close the relationship with customers and lay a good foundation for the next year's business. We have compiled the key points of the beauty salon year-end appreciation party plan for you, for reference only.
1. Effectively invite customers
One month before the event, hang "Terminal Club" theme banners and promotional posters outside the store, place and display terminal conference prizes in the store, and display products on The exhibition cabinet highlights the brand of the event and creates an overall atmosphere for the terminal event.
Whether you can effectively invite customers directly affects the success or failure of the terminal. For beauty salons with a good customer base, it is recommended to sell invitation letters and attend the conference with free products and services. Firstly, it can determine the number of people and reduce the cost burden of holding a meeting. Secondly, it can cultivate the mentality of end customers to pay first, which is conducive to promotion at the event site.
For beauty salons that do not have a very good customer base, it is undoubtedly more practical and effective to send invitations for free. Customers can be invited through old customers bringing new customers or by placing orders in the community. Generally speaking, inviting customers should be based on the actual situation of the beauty salon. Whether it is "selling" or "gifting", "selling" first and then "gifting", or a combination of "gifting" and "selling", all need to be fully considered before implementation.
2. Make detailed plans
Three days before the terminal meeting, the list of participants should be basically determined. For the old customers on the attendance list, call up the files to fully understand the customers' current consumption situation in the beauty salon. For new customers, we must pay attention to guidance and make sales plans in advance as much as possible based on the information fed back by their receipts: such as age, occupation, etc. Based on the information summary, consider the main lecture content and creative process of the terminal meeting, and formulate a detailed thank you meeting plan.
The main purpose of the beauty salon’s year-end appreciation party is to connect with customers and thank the beauty salon’s old customers. In actual operations, beauty salons often have these misunderstandings in year-end thank you meetings:
1. The goal is unclear and it is not clear what they really want?
Many beauty salons are planning During the thank-you party, I not only hope to make customers happy, but also want to promote the sales of the beauty salon, and also want to expand the influence of the beauty salon. However, if you think about everything well, nothing will actually be better. A thank you party must have a fixed theme, either thanking customers or offering discounts on beauty items. Only with clear goals can a successful appreciation party be organized in a targeted manner.
2. Over-reliance on lecturers, terminal meetings are not equal to lectures.
Some beauty salons tend to rely too much on lecturers for their thank-you meetings. During the entire thank-you meeting, apart from listening to the lecturer, there is no other content to support it. This kind of thank-you meeting cannot arouse the goodwill and interest of customers, and the level of participation is not enough.
3. The planning is not meticulous and details are missed.
A thank you party requires many details to be considered. The specific procedures, materials to be prepared, publicity methods, venue arrangements, etc. all need to be prepared in advance. Paying attention to details is an essential factor for the success of the terminal meeting. Is the acoustics of the venue good or bad? Are documents prepared for inviting customers? Are the meeting procedures closely linked? Are the preparations complete and sufficient? All these require the beauty salon to carefully and comprehensively plan and execute every link.
4. The order promotion time and intensity are not enough or the commercial color is too strong.
A successful terminal thank-you party must make customers feel comfortable, and it cannot be too commercial and offend customers.
How to write a beauty salon activity plan reference 2
1. The purpose and significance of beauty salons holding year-end appreciation parties:
Generally speaking, beauty salons hold year-end appreciation parties The purpose of the thank you party is as follows:
1. Thank customers - the end of the year is a busy season for various industries, and customer loyalty should be strengthened in various ways to give back to old customers.
Cultivate the relationship between customers and beauty salons in a pleasant atmosphere, and encourage customers and employees to become friends.
2. Full customer coverage - lock in 90% of old customers in one meeting, so that customers will not be lost.
3. Double the performance - drive sales, improve the performance of the beauty salon, and achieve great results in a short time.
4. Consumption upgrading - within 30 days, B customers will upgrade to A customers, and C customers will upgrade to B customers. Through communication at the terminal meeting, we will guide and educate customers on consumption and health and beauty concepts.
5. Innovate - promote new products and projects to give customers a sense of freshness.
6. Introduce a large number of new customers - 80% of old customers introduce new customers to us, retain old customers through various promotional activities, and develop new customer sources.
7. Absolute transaction - more than 80% of old customers' transactions, and more than 50% of new customers' transactions
8. Delineate employees - employees can generate more than three times the income in 30 days, which is conducive to team stability , through the influence of supervisory teachers, strengthen the sales awareness of beauticians and improve their sales capabilities.
9. Lock in the future - 80% of customers are firmly locked in, huge industry influence, creating local popularity of beauty salons.
10. Revitalize dormant customers - 80% of dormant customers are activated to make purchases again
2. Various ways of holding beauty salon year-end appreciation parties
Activity format: party + entertainment + thank you + preferential policies + top-up consumption + driving crowds + lottery + dinner party
In terms of activity format, the entire meeting can be connected together by various entertainment programs to combine discounts and promotions , new products, projects, and other sales content are integrated into the game to increase interest and easily achieve sales goals.
3. Themes of various beauty salon year-end appreciation parties
Activity themes: Thanksgiving Appreciation Party, Member Carnival Day, Health Culture Festival, Beauty and Health Forum, Beauty Art Festival, etc.
4. Design plan for the year-end appreciation party of the beauty salon
(1) Main purpose of the activity: Determine the true purpose of the activity and clarify hopes. Customer appreciation, gratitude meetings, cultural festivals, corporate promotions, expert forums, and new project promotions.
(2) Activity goals: Establish the standards and performance amount to be achieved by the activity, store image and customer accumulation level. It must be digital, standardized, and measurable.
(3) Activity content: Develop corresponding activity content according to the theme of the activity, which can be in a single form or in a combination.
(4) Activity promotion methods
1. Internal promotion:
(1) Hanging banners and pasting advertisements inside the beauty salon to attract customers ;
(2) The beautician preaches to customers and delivers event information.
(3) Hang an advertisement for the beauty salon’s annual activity plan to allow customers to learn more about the store’s annual activity plan.
(4) Use the SMS platform to send text messages to customers to inform them of the activity plan.
(5) The beautician calls the customer for telemarketing.
2. External publicity
(1) Promote promotional activities outside the store.
(2) Distribute leaflets and invitation letters for promotion.
(3) Carry out online advertising.
(4) Advertising media, newspapers, television and radio stations.
(5) Outreach association publicity.
(6) External marketing promotion by marketing publicity personnel.
(5) Meeting policies
1. Pre-meeting marketing - determine preferential policies for activities before the meeting, preparations in advance and target performance.
2. In-meeting marketing - formulate meeting activity plans, event details, and event promotions.
3. Post-meeting marketing - preferential policies and implementation methods for customers who have not completed transactions after the meeting.
(6) Participating objects of the activity
The main participants of the activity have the following roles: organizer (beauty salon), participant (customer), implementer (beauty salon, Equipment party, audio provider, performer), promoter (advertisers, radio stations, journalists, me), support party (manufacturers, experts, partners).
(7) Event supporters
Event supporters mainly refer to beauty salon product suppliers and some affiliated parties. A good meeting must have strong support from the manufacturer, and it will have a greater advantage in attracting customers.
(8) Event time
The beauty salon’s year-end appreciation party is usually arranged at the end of the year, that is, at the end of December. Many people also arrange it on New Year’s Day of the next year, or Before and after the Spring Festival, all walks of life have to hold various customer activities, especially some supermarkets, which carry out promotional activities in advance. In order to allow customers to spend their money in their own beauty salons in advance when making other purchases, the time is arranged at 12 month and January.
(9) Materials and attachments required for activities: omitted
Reference Part 3 on how to write a beauty salon activity plan
1. Learn from the main and supplementary credit cards System, implement the "membership registered card" model
The method is that each membership card can be applied for a registered card by adding a denomination of 10% of the membership card recharge amount, and each membership card can apply for a maximum of 5 name cards. Name card holders can enjoy the same treatment as members, but the number of purchases or validity period is directly proportional to the face value. The registered card can be recharged and overdrafted. The overdraft limit shall not exceed 100% of the face value. The overdraft limit shall be borne by the main card holder. The beauty shop shall notify the main cardholder based on the consumption amount of the main card and the sum of all overdraft limits before the value reaches the critical limit. Card holders recharge, otherwise use will be suspended.
The advantage of this method is that your members can use the beauty membership card as a gift (different from borrowing the membership card during the use process, because that is "borrowing", this is "giving", in interpersonal relationships The difference in relationships is huge), you can increase cash flow while also expanding the number of associate members, which is especially useful for customers who think that their consumption needs are limited but need to improve their interpersonal relationships, such as those who originally used treatment cards. Interest in the membership card will increase, and old members will bring in new spending.
2. Promote the "women consume, men spend money" model
An undeniable fact is that more wealth in today's society is still in the hands of men, and they often A woman who cares for or cares about herself is very willing to pay, especially when it comes to women's beauty.
Your store can promote the membership card as a gift from men to the women they like (of course, this item must be properly packaged and promoted), thus expanding the customer base and cash flow. , and you will find that as long as the people and methods of promotion are appropriate, this new customer group is easier to open their pockets than ladies.
3. Cross-industry alliance and joint promotion
It means to unite the clothing, leather bags, shoes and hats, cosmetics and other industries related to the customer's consumption, and select the products from each industry. A suitable company forms a business alliance (not too far away from the two current beauty shops). As long as the customer becomes a member of one of the members, he will be a member of all members of the entire alliance merchants and enjoy various discounts provided by the alliance members, etc. It has the function of various bank credit cards, but it is different from the general form of bank credit cards and is more professional and geographically concentrated.
This move can *share customer resources, expand the potential customer base, reduce promotion costs and increase the popularity of the beauty shop in the long run. This method is not new, but the results show that it is very effective in many cities and industries, and the characteristics of different people's operations will be different.
4. Learn from the conference marketing model and use free training and networking activities to promote membership cards and other in-store products
You can often hold some free beauty, housekeeping, and children's education in your two stores For free training lectures or social activities such as education, start by mobilizing old members to bring their relatives and friends to participate, and slowly expand the scope to form word-of-mouth communication. During the event, you can naturally promote membership cards and other in-store and your brand concepts, which can expand the new customer base. , enhance the popularity and reputation of the beauty shop.
None of the above methods require huge advertising investment. What is more important is customer communication and long-term persistence. Of course, taking advantage of the opportunity of store celebrations and proper publicity can be implemented faster and more effectively. I believe your store already has enough experience in operating advertising methods and store activities, so I won’t go into details here.