As a new force in the commercial vehicle industry, Universiade heavy trucks have sprung up under the background of numerous heavy truck brands and fierce market competition. The success of winning applause is inseparable from four weapons: solid infrastructure construction, the concept of paying attention to product quality, large investment in marketing and promotion, and caring for ubiquitous services. The Universiade, which started as a motorcycle manufacturer, began to set foot in the field of heavy trucks as early as 2004. After nearly six years' development, Universiade Heavy Truck has built four domestic advanced production lines, namely stamping, welding, painting and final assembly, and has independent intellectual property rights and many patents for cab and other projects. Universiade Heavy Truck strictly takes international quality standards as its quality management goal, and takes high grade, large tonnage and excellent price as its market expansion point. It has designed and developed four series of trucks, dump trucks, special vehicles and tractors, with more than 30 models. From the production of 5438+00 in June 2009 to the high-profile attack of 20 10, the forward speed of Universiade heavy trucks is amazing.
At the same time, Universiade Heavy Truck also strengthened the training and exercise for workshop workers, greatly improving their operating proficiency. From the initial sales of dozens of cars to hundreds at most, but with the increasing sales figures of Universiade heavy trucks, workshop workers can now achieve 50 cars every day without overtime; Eight hours, overtime can be 100. In addition, Universiade Automobile has always attached great importance to the software construction of enterprises and strived to build an international, humanized, efficient and intensive management system. On September 8, 20 10, Shaanxi Dayun Automobile Manufacturing Co., Ltd. and UFIDA Software held the signing ceremony of U9 project. China's world-class management software, the world's first management software suite based entirely on SOA architecture, UFIDA U9 and related software of UFIDA Group will help Universiade Automobile to carry out large-scale information system reengineering project. Through the professional and integrated software and services of UFIDA, Universiade Automobile will form faster and faster strategic decision-making and execution capabilities based on high-level information development.
According to the insiders, following the principle of high quality and high reputation, Universiade Heavy Truck has laid a solid foundation in one year, accumulated a lot of funds and made progress towards the goal step by step. Moreover, by gradually expanding the production scale, the sales volume has been increasing, and the leap-forward development has been realized. Universiade heavy trucks are favored by the market because they always adhere to the concept of "establishing enterprises by quality". Since the establishment of the enterprise, Universiade Auto has designed and developed more than 30 types of trucks, dump trucks, special vehicles and tractors in four series with strict international quality standards as its quality management goal and high grade, large tonnage and excellent price as its market expansion point.
The front face of the Universiade heavy truck adopts the popular European style and V-shaped structure. Based on the car design concept, the cab adopts the all-metal skeleton bird's nest structure and four-point suspension design, which is not only durable, but also reduces bumps and vibrations. In addition, the cab has large space, strong comfort, wide berth, high-end interior configuration and humanized design. For a heavy truck, customers may be more concerned about how much goods to pull, how much money to earn and whether the performance is stable. Therefore, in terms of the powertrain of heavy trucks, Universiade heavy trucks have good intentions and adopted all the most famous brands in the industry. If the engine adopts Wei Chai engine; The gearbox adopts fast gearbox, and the drive axle adopts manual bridge. These assemblies are almost the same as the most competitive Shaanxi Automobile Heavy Truck in China, and their good reputation is called the golden industrial chain in the industry. In addition, considering the actual operation of heavy truck users, Dayun Heavy Truck also adopts multi-power fuel-saving switch, so that the engine always works in the most economical fuel consumption area under different load conditions. In terms of bearing capacity, in order to ensure the bearing capacity of the suspension system, the leaf spring of the heavy truck adopts a special quenching process; In order to adapt to all kinds of road conditions and improve the bearing capacity of the whole vehicle, the bracket of the balance bridge strengthened by heavy trucks adopts optimized and improved structure, and the bending stiffness and bearing capacity of the front axle with enlarged I-beam section are also increased, and the rated axle load can reach more than 7.5 tons. In view of the current legal requirements of charging by weight, the Universiade heavy truck also takes into account the lightweight design, so that it has higher bearing capacity and lower body weight. All these fully show that Universiade is not a speculator in the heavy truck market, but a well-prepared investor. The heavy trucks we produce are very cost-effective. On a winding mountain road, a heavy truck was driving at full speed, and in an instant, a dragon took off. On the scene of Guangzhou Auto Show, the advertising videos that marked the take-off of the Universiade heavy trucks were continuously broadcast, and the creative advertisements of the Universiade attracted the attention of many fans. In fact, since April of 20 10, Universiade has boarded more than ten satellite TV channels such as CCTV, Guangdong Satellite TV, Shanxi Satellite TV and Shaanxi Satellite TV with great momentum. The shocking three-dimensional special effects, innovative advertising forms, high-density, all-weather circular broadcasting have made the image of Universiade heavy trucks deeply rooted in people's hearts. It is reported that Universiade Heavy Truck invested 65.438+0.5 billion in advertising fees to build a strong brand, which is the first time in the field of heavy trucks in China.
As a new force in the field of heavy trucks, Universiade heavy trucks must have a strategic vision and brilliant plan to occupy the market, as well as a successful brand promotion strategy and forward-looking marketing concept to form a strong brand and a late-comer advantage, and to shape an internationally renowned brand. Shanxi Dayun Automobile Manufacturing Co., Ltd. is a blockbuster. The first shot is to invest 654.38+0.5 billion yuan in advertising fees. Their shocking three-dimensional special effects commercials cost millions of dollars, and their post-production team is an Australian special effects production elite who has participated in many blockbusters such as Avatar, and designed and created unparalleled shocking visual effects, showing the strong momentum of Universiade cars. Excellent cost performance and extraordinary marketing made Universiade Heavy Truck win a full house at 20 10, and the constantly upgraded brand service provided the source power for the continuous progress of Universiade Heavy Truck Market.
In fact, after-sales service is very important for the automobile industry. Therefore, Universiade Automobile is stepping up the construction of service stations and large-scale spare parts transit warehouses. In Yuncheng, Harbin, Lianyungang, Chengdu, Wulanchabu, Nanchang, Fuzhou and other large and medium-sized cities, the Universiade Auto 4S stores have been set up. It is also planned to build about 200-300 service stations and 30-40 large-scale spare parts transit warehouses before the end of the year, with each large-scale spare parts transit warehouse storing more than 5 million pieces, which will cover all provincial capitals and large and medium-sized cities in China.
Universiade released an intimate and ubiquitous service brand at Guangzhou Auto Show, and its core elements can be summarized as one center and two basic points. A center is centered on customer satisfaction, from customer rest to customer experience, from customer expectation to customer satisfaction; Two basic points mainly reflect the timeliness of Universiade services. Geographically, every place should have our services, shorten the service radius, and strive to achieve the goal of a service radius of 50 kilometers; From the aspect of service guarantee, accessory guarantee and service guarantee are seamlessly connected. Every user is a VIP customer. The car broke down. Whenever you make a phone call, it will arrive within an hour. The fault must be solved quickly.
Universiade heavy trucks are determined to make a difference in the field of heavy trucks. In addition to hard power such as manufacturing and product quality, the competition of soft power such as pre-sales and after-sales service is also very important. Universiade strives for both hard and soft, hoping to replicate its success in the motorcycle field and make trucks with higher cost performance for the South China market and even the national market. It is reasonable to believe that with the four magic weapons, Universiade heavy trucks will make great achievements, thus bringing unlimited business opportunities.