1997, the financial crisis swept South Korea, and nine banks and three consortia closed down. 1998, Kim Dae-jung was elected President of South Korea. In order to alleviate the financial crisis, Kim Dae-jung put forward the idea of "developing high-tech and cultural industries" as the foundation of the country, and the whole country is striving to develop culture. "Korean Wave" became a commodity, and South Korea exported "male gods" and "male gods" to the world.
In 2002, the total sales of Korean cultural industries reached 18 trillion won, accounting for 2.89% of Korea's GDP in that year, and the overseas export of cultural products reached 500 million US dollars, accounting for 1.5% of the world market share.
Reason:
On the one hand, in the East Asian cultural circle, China and South Korea have similar cultures, historical origins and a natural sense of closeness.
On the other hand, the Korean government's public relations ability is really strong. After all, there are quotas for the import of cultural products, but Korean film and television dramas can have indicators every year, and there are many, even many Chinese and Korean co-productions, which can be made into domestic dramas. Domestic capital has also invested in many Korean entertainment companies, and Youaiteng has also become the base camp of Korean dramas.
No During the honeymoon period between China and South Korea, South Korea's position in China was still very high. In the "93rd Military Parade" of 20 15, park geun-hye, who became an "old friend of China people" soon, was second only to Putin.
South Korean officials admit that "the development of Korean cultural industry really owes a lot to China". From family dramas, historical dramas to idol dramas, from Korean dramas and movies to variety shows, from actors and singers to idol groups, chasing dramas and idols has become a part of the daily life of many people in China.