Short video has become one of the most popular content forms of social media. With the rise of various platforms, more and more people have joined the ranks of short video production and operation. Excellent short video operators can attract more viewers and improve their influence by skillfully using skills and strategies. However, it is not easy to stand out from the fierce competition, and you need to master certain skills and methods to become an excellent short video operator. This article will introduce several necessary skills to help you become an excellent short video operator. Skills of becoming an excellent short video operator: 1. Understand the recommendation mechanism. The system will first give you an initial traffic of about 5-2 (we often get single-digit praises and comments when watching Tik Tok), and then the system will score you according to the praise rate, forwarding rate, playing time and completion rate (the proportion of users who have finished watching). If the data is not poked, it will further recommend you to recalculate in the next larger traffic pool. Generally speaking, the recommendation weights are as follows: completion rate >; Liking rate > comment rate > forwarding rate > popularity rate (popularity rate is the probability that people watch your video and pay attention to you). Second, the first step in establishing the account structure is to divide vertical positioning. For example, if you are a blogger who makes interesting videos, you can search more accounts of the same type and learn their contents. You can use "Tik Tok" to search. Of course, you can also use the magnifying glass in the upper right corner of Tik Tok's homepage to search what works of "Tik Tok Hot Treasure" can be used as your "reference content". Well, can you give me a standard? Favorite video content of more than 50,000 points is basically "high-quality content" recognized by the platform ~ Can you see that once you have your own positioning, you can decide what you want to do according to the chart of "content area+presentation", such as beauty+story? Third, don't use illegal nicknames when maintaining the registered account for the initial account, otherwise it will be difficult to obtain. Don't care about the various methods of raising numbers mentioned in the media. The newly registered account cannot intentionally brush online time, nor can it intentionally brush the live video produced by its own account. Of course, can Tik Tok's homepage and introduction be improved as soon as possible after registration? Of course, this is also possible. As long as you decide to make a theme in the future, you must keep doing it. The terrible thing about Tik Tok account is that you often change the direction of the content ~ So in the early account maintenance, don't choose illegal nicknames, you can first determine the direction and then determine and edit the specific content, and don't be so fussy about the video release time. If the target user group is not first-tier users, it can be published at 15~ 16 pm, and if the target user is a first-tier city, it can be sent around 18 pm: but don't delete this too quickly. First hide the video so that only you can see it, and then delete a paragraph every day. Fourth, improve key indicators. As I said just now, Tik Tok will recommend content according to four indicators: like, comment, forward and completion rate. In order to overlay exposure, all resources must be mobilized to improve these four indicators after the video is released: 1. Set some interactive questions in the video description to guide users to leave messages and increase the number of comments. 2. By replying to user comments, refine the core idea of the video, guide more users to participate in topic discussion, and further increase the number of comments. 3. After the video is sent, please leave a message in the comment area to guide users to interact more around this topic, thus improving these four indicators. 5.DOU+ is an official boosting tool, which can bring exposure, traffic growth and content review and distribution to a certain extent. The specific release can be completed in a small amount of time, because DOU+ is just a help. If the video content is not good, it is useless to publish it again. Therefore, the maintenance of the account is a process to let the platform know about you. You must be careful in the early stage, otherwise the published high-quality works will be submerged in a huge amount of content. 6. Video production, whether it's a blog video with millions of fans, such as Bi Li, Tik Tok or Aauto Quicker, has several common features: the content is detailed, instead of taking a few selfies casually and uploading them with scissors, the logic is complete, the subtitles are clear, and the video and lines are clear. Ordinary people who do these things can be as popular as them, but few people can persist. 7. Short video script If you want to have logic and content when shooting, instead of sending out seven or eight praises and five or six hundred exposed videos, you must write a script before shooting. 8. Video shooting and editing. First of all, I want to correct a misunderstanding about big shots. In fact, short video shooting can also be done with mobile phones. As long as you don't want to make a promotional film and a micro-movie, the problem is not big! Then edit, professional people generally use PR CC, but PR is too professional and may be unfriendly to novices. You can search for the "edit" computer version in the browser. Next, the editing operation is much simpler. By learning the above skills, as a short video operator, you will be able to operate your account better, attract and retain users, expand your influence, and finally realize commercial value. In a word, to be an excellent short video operator, you need to study and practice constantly, and be good at using various skills and strategies. By following the above suggestions and making continuous efforts, you can build your own brand image, attract more audiences and gain greater influence. Of course, in this fast-developing industry, it is also very important to constantly learn and update yourself. I wish every short video operator success.